The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Who? Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single
Dynamite Surfing Agency: Saatchi & Saatchi / Copenhagen Client: Quiksilver Denmark Category: Online Branded Content / Single
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
Favourite Place Agency: Agency Republic / London Client: O2 Category: Online Branded Content / Single
AXE Let the Game Continue Film Agency: BBH New York / New York Client: Unilever Category: Online Branded Content / Single
AXE World's Dirtiest Film Final Film Agency: BBH New York / New York Client: Unilever Category: Online Branded Content / Single
Ray Ban Viral: Sunglass Catch Agency: Cutwater / San Francisco Client: Ray-Ban Category: Online Branded Content / Single
Balloons Agency: JWT New Zealand / Auckland Client: Ford Motor Company New Zealand Category: Online Branded Content / Single
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Online Branded Content / Single
Enemy Weapon Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Ammo Agency: McCann Worldgroup San Francisco & T.A.G. / San Francisco Client: Microsoft XBOX Category: Online Branded Content / Single
Onslaught Agency: Ogilvy & Mather / Toronto Client: Unilever Canada:Dove Self-Esteem Fund Category: Online Branded Content / Single
Consequences Agency: Publicis Mojo / Auckland Client: Schweppes Category: Online Branded Content / Single
Verizon Action Hero Agency: R/GA / New York Client: Verizon Category: Online Branded Content / Single
Sack Story Agency: Tribal DDB Worldwide / New York Client: Philips Category: Online Branded Content / Single
Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign
YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

WhopperFreakout.com

Online Branded Content / Single

08056N

2008 Interactive Bronze Pencil

Ogilvy & Mather / Hong Kong

scmp.com

Who?

Online Branded Content / Single

08057N

2008 Interactive Bronze Pencil

Saatchi & Saatchi / Copenhagen

Quiksilver Denmark

Dynamite Surfing

Online Branded Content / Single

08058N

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Interactive Merit Award

Agency Republic / London

O2

Favourite Place

Online Branded Content / Single

08213N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE Let the Game Continue Film

Online Branded Content / Single

08214N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Final Film

Online Branded Content / Single

08215N

2008 Interactive Merit Award

Cutwater / San Francisco

Ray-Ban

Ray Ban Viral: Sunglass Catch

Online Branded Content / Single

08216N

2008 Interactive Merit Award

JWT New Zealand / Auckland

Ford Motor Company New Zealand

Balloons

Online Branded Content / Single

08217N

2008 Interactive Merit Award

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Online Branded Content / Single

08218N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Enemy Weapon

Online Branded Content / Single

08219N

2008 Interactive Merit Award

McCann Worldgroup San Francisco & T.A.G. / San Francisco

Microsoft XBOX

Ammo

Online Branded Content / Single

08220N

2008 Interactive Merit Award

Ogilvy & Mather / Toronto

Unilever Canada:Dove Self-Esteem Fund

Onslaught

Online Branded Content / Single

08221N

2008 Interactive Merit Award

Publicis Mojo / Auckland

Schweppes

Consequences

Online Branded Content / Single

08222N

2008 Interactive Merit Award

R/GA / New York

Verizon

Verizon Action Hero

Online Branded Content / Single

08223N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

Sack Story

Online Branded Content / Single

08224N

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Triple Slanguage

Online Branded Content / Campaign

08225N

2008 Interactive Merit Award

JWT / Mumbai

Sulekha.com

YellowRippers

Online Branded Content / Campaign

08226N

2008 Interactive Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Viral Campaign

Online Branded Content / Campaign

08227N

2008 Interactive Merit Award

Mother / London

Coca-Cola

Coca-Cola Football

Online Branded Content / Campaign

08228N

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