The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Integrated Branding Campaign / Interactive Only
Believe Agency: McCann Worldgoup SF & T.A.G./AKQA / San Francisco Client: Microsoft XBOX Halo 3 Category: Integrated Branding / Integrated Branding Campaign
Plus to Your Life - Homeplus Agency: Cheil Worldwide / Seoul Client: Samsung Tesco Category: Outdoor / Outdoor - Single
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Scorsese Agency: BBDO New York / New York Client: AT&T Category: Cinema Advertising / Single - Maximum 3 minutes
Tree Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single
BFD Builder and Pizza Tracker Agency: Crispin Porter + Bogusky / Coconut Grove Client: Domino's Category: Web Sites / E-Commerce
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single
Jabula Agency: JWT South Africa / Cape Town Client: Jabula Hair and Braids Category: Collateral Design / Posters - Campaign
Luxor Highlighters Agency: Leo Burnett India / Mumbai Client: Luxor Highlighters Category: Collateral Design / Posters - Campaign
Sing For Gough Agency: Eric Chan Design Co. Ltd. / Hong Kong Client: Gough Street Festival Category: Public Service/Non-Profit/Educational / Posters - Single
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Menswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Ketchup Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Environmental Design / Single
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Population by pixel Agency: HAKUHODO C&D / tokyo Client: WWF Japan Category: Public Service/Political Print / Outdoor and Posters - Campaign
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Daub & Bauble Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral Design / Posters - Single
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
Stains don't stand a chance Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Integrated Branding / Integrated Branding Campaign
Wopperfreakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Matchbox "Young Drivers" Campaign - Motif: Fleetwood Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Integrated Branding Campaign / Interactive Only

08068N

2008 Advertising Gold Pencil

McCann Worldgoup SF & T.A.G./AKQA / San Francisco

Microsoft XBOX Halo 3

Believe

Integrated Branding / Integrated Branding Campaign

08085G

2008 Advertising Gold Pencil

Cheil Worldwide / Seoul

Samsung Tesco

Plus to Your Life - Homeplus

Outdoor / Outdoor - Single

08012A

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Advertising Gold Pencil

BBDO New York / New York

AT&T

Scorsese

Cinema Advertising / Single - Maximum 3 minutes

08070T

2008 Advertising Gold Pencil

Ogilvy & Mather, Thailand / Bangkok

WWF Thailand

Tree

Public Service/Political Print / Newspaper or Magazine - Single

08026A

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Domino's

BFD Builder and Pizza Tracker

Web Sites / E-Commerce

08032N

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Design Gold Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Broadcast Design / Single

08035D

2008 Design Gold Pencil

JWT South Africa / Cape Town

Jabula Hair and Braids

Jabula

Collateral Design / Posters - Campaign

08017D

2008 Design Gold Pencil

Leo Burnett India / Mumbai

Luxor Highlighters

Luxor Highlighters

Collateral Design / Posters - Campaign

08019D

2008 Design Gold Pencil

Eric Chan Design Co. Ltd. / Hong Kong

Gough Street Festival

Sing For Gough

Public Service/Non-Profit/Educational / Posters - Single

08040D

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Advertising Gold Pencil

DDB London / London

Harvey Nichols Wonderful Life

Menswear

Consumer Magazine / Color: Full Page or Spread - Single

08007A

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Ketchup

Consumer Newspaper / Full Page or Spread - Single

08001A

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Design Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

08027D

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Advertising Gold Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08078A

2008 Advertising Gold Pencil

HAKUHODO C&D / tokyo

WWF Japan

Population by pixel

Public Service/Political Print / Outdoor and Posters - Campaign

08032A

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Film / Theatrical releases

08007E

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Design Gold Pencil

Wink / Minneapolis

Goodwell & Company

Daub & Bauble

Package Design / Campaign

08011D

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Interactive Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

PLUS

Thanks-o-matic

Self-Promotion / Websites

08078N

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Design Gold Pencil

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral Design / Posters - Single

08013D

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble

Stains don't stand a chance

Consumer Newspaper / Full Page or Spread - Campaign

08004A

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08083G

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wopperfreakout

Integrated Branding / Integrated Branding Campaign

08084G

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Design Gold Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Fleetwood

Collateral Design / P.O.P. and In-Store - Single

08020D

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