The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
The Gamekillers TV Show - Episode 1
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball
Agency: BBDO / New York
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Gaming / Online gaming
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Annual ID:
08007E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Annual ID:
08021E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08024E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Annual ID:
08022E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Fathom Communications / Chicago
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Annual ID:
08012E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Annual ID:
08013E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Annual ID:
08006E
Award:
2008 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Annual ID:
08062E
Award:
2008 Branded Entertainment Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Annual ID:
08063E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Annual ID:
08064E
Award:
2008 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08065E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08066E
Award:
2008 Branded Entertainment Merit Award
Agency:
BIG / Ogilvy / New York
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08067E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08068E
Award:
2008 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08069E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08070E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08071E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08072E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08073E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08074E
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Tiger's Scorecard Challenge
Category:
Gaming / Online gaming
Annual ID:
08034E
Award:
2008 Branded Entertainment Merit Award
Agency:
Element 79 / Chicago
Client:
Gatorade
Title:
Tiger Moonshot Game
Category:
Gaming / Online gaming
Annual ID:
08035E
Award:
2008 Branded Entertainment Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Gaming / Online gaming
Annual ID:
08036E
Award:
2008 Branded Entertainment Merit Award
Agency:
Less Rain / Tokyo
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Gaming / Online gaming
Annual ID:
08037E
Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E
Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E
