The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
The Gamekillers TV Show - Episode 1 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
The Gamekillers TV Show - Episode 4 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
International LoneStar - "Drive and Deliver" Agency: Fathom Communications / Chicago Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man Agency: OgilvyEntertainment / New York Client: Ogilvy & Mather Category: Film / Documentaries
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Specials or one-time screening
SoCo Music Experience Agency: Arnold Worldwide / Boston Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House Agency: BIG / Ogilvy / New York Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
The Gamekillers TV Show - Episode 3 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha Agency: Saatchi & Saatchi / Sydney Client: Toyota Category: Television / Unscripted series
Coke & Faithless Agency: argonauten G2 GmbH / Berlin Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon Agency: beacon communications k.k. / Tokyo Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant Agency: OMD / New York Client: McDonald's Category: Music / Integration of a brand in a music environment
Tiger's Scorecard Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Tiger Moonshot Game Agency: Element 79 / Chicago Client: Gatorade Category: Gaming / Online gaming
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Gaming / Online gaming
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Branded Entertainment Gold Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 1

Television / Unscripted series

08002E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Branded Entertainment Bronze Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 4

Television / Unscripted series

08004E

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Branded Entertainment Gold Pencil

Dennis Liu

Apple/The Bird & the Bee

"Apple Mac Music Video"

Music / Integration of a brand in a music environment

08020E

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Branded Entertainment Bronze Pencil

Fathom Communications / Chicago

Navistar, Inc

International LoneStar - "Drive and Deliver"

Film / Documentaries

08012E

2008 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

Ogilvy & Mather

David Ogilvy: Original Mad Man

Film / Documentaries

08013E

2008 Branded Entertainment Gold Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Gaming / Online gaming

08014E

2008 Branded Entertainment Silver Pencil

Shift Control Media / Greenwich

Coca-Cola

Happiness Factory

Gaming / Online gaming

08015E

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Film / Theatrical releases

08007E

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Specials or one-time screening

08030E

2008 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Southern Comfort

SoCo Music Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

08065E

2008 Branded Entertainment Merit Award

BBDO New York / New York

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

08066E

2008 Branded Entertainment Merit Award

BIG / Ogilvy / New York

BP

BP Helios House

Events and Installations / Creative positioning of a brand outside traditional or online media

08067E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wax King

Events and Installations / Creative positioning of a brand outside traditional or online media

08068E

2008 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

08069E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Events and Installations / Creative positioning of a brand outside traditional or online media

08070E

2008 Branded Entertainment Merit Award

Ogilvy & Mather / Toronto

Dove Pro-Age

Body & Soul

Events and Installations / Creative positioning of a brand outside traditional or online media

08071E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

08072E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

08073E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

08074E

2008 Branded Entertainment Merit Award

OMD / New York

Nissan

Forza 2 - Igniting Passionate Drivers

Gaming / Offline gaming

08038E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 3

Television / Unscripted series

08027E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 5

Television / Unscripted series

08028E

2008 Branded Entertainment Merit Award

Saatchi & Saatchi / Sydney

Toyota

Aurion - Big Bertha

Television / Unscripted series

08029E

2008 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

The Coca-Cola Company

Coke & Faithless

Music / Integration of a brand in a music environment

08062E

2008 Branded Entertainment Merit Award

beacon communications k.k. / Tokyo

P&G Japan

Fashion, Music, Vidal Sassoon

Music / Integration of a brand in a music environment

08063E

2008 Branded Entertainment Merit Award

OMD / New York

McDonald's

Big Mac Chant

Music / Integration of a brand in a music environment

08064E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Tiger's Scorecard Challenge

Gaming / Online gaming

08034E

2008 Branded Entertainment Merit Award

Element 79 / Chicago

Gatorade

Tiger Moonshot Game

Gaming / Online gaming

08035E

2008 Branded Entertainment Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Gaming / Online gaming

08036E

2008 Branded Entertainment Merit Award

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Gaming / Online gaming

08037E

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

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