The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming


Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries


Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment


Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening


Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases


Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series


Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08024E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Annual ID:
08021E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
