The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Coke & Faithless Agency: argonauten G2 GmbH / Berlin Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon Agency: beacon communications k.k. / Tokyo Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant Agency: OMD / New York Client: McDonald's Category: Music / Integration of a brand in a music environment
Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Specials or one-time screening
SoCo Music Experience Agency: Arnold Worldwide / Boston Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House Agency: BIG / Ogilvy / New York Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern Agency: BBH New York / New York Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill Agency: Burrell Advertising / Chicago Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino Agency: Chelsea Pictures / Hollywood Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History Agency: Curious Pictures / New York Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute Agency: DIGITAS, NY / New York Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse Agency: Exopolis / Los Angeles Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU Agency: GT INC. / Tokyo Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds Agency: Inform Ventures, LLC / Los Angeles Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation Agency: Kirt Gunn & Associates / New York Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious Agency: Mekanism / San Francisco Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty Agency: Tribal DDB Worldwide / New York Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Gamekillers TV Show - Episode 3 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha Agency: Saatchi & Saatchi / Sydney Client: Toyota Category: Television / Unscripted series
Force 1 TD Agency: Creative Artists Agency / Los Angeles Client: eBay Category: Film / Theatrical releases
Tobias_427 Agency: Creative Artists Agency / Los Angeles Client: eBay Category: Film / Theatrical releases
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Film / Theatrical releases
Tiger's Scorecard Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Tiger Moonshot Game Agency: Element 79 / Chicago Client: Gatorade Category: Gaming / Online gaming
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Gaming / Online gaming

2008 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

The Coca-Cola Company

Coke & Faithless

Music / Integration of a brand in a music environment

08062E

2008 Branded Entertainment Merit Award

beacon communications k.k. / Tokyo

P&G Japan

Fashion, Music, Vidal Sassoon

Music / Integration of a brand in a music environment

08063E

2008 Branded Entertainment Merit Award

OMD / New York

McDonald's

Big Mac Chant

Music / Integration of a brand in a music environment

08064E

2008 Branded Entertainment Merit Award

OMD / New York

Nissan

Forza 2 - Igniting Passionate Drivers

Gaming / Offline gaming

08038E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Specials or one-time screening

08030E

2008 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Southern Comfort

SoCo Music Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

08065E

2008 Branded Entertainment Merit Award

BBDO New York / New York

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

08066E

2008 Branded Entertainment Merit Award

BIG / Ogilvy / New York

BP

BP Helios House

Events and Installations / Creative positioning of a brand outside traditional or online media

08067E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wax King

Events and Installations / Creative positioning of a brand outside traditional or online media

08068E

2008 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

08069E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Events and Installations / Creative positioning of a brand outside traditional or online media

08070E

2008 Branded Entertainment Merit Award

Ogilvy & Mather / Toronto

Dove Pro-Age

Body & Soul

Events and Installations / Creative positioning of a brand outside traditional or online media

08071E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

08072E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

08073E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

08074E

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

2008 Branded Entertainment Merit Award

BBDO New York / New York

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08041E

2008 Branded Entertainment Merit Award

BBH New York / New York

Mentos

Trevor the Mentos Intern

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08042E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08043E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Bom Chicka Wah Wah Music Video

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08044E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Shock Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08045E

2008 Branded Entertainment Merit Award

Burrell Advertising / Chicago

Toyota

If Looks Could Kill

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08046E

2008 Branded Entertainment Merit Award

Chelsea Pictures / Hollywood

Adidas

San Marino

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08047E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Freakout

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08048E

2008 Branded Entertainment Merit Award

Curious Pictures / New York

Half.com

Mathematics, Political Science, History

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08049E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

The Art of the Dispute

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08050E

2008 Branded Entertainment Merit Award

Exopolis / Los Angeles

Liberty Mutual

Lighthouse

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08051E

2008 Branded Entertainment Merit Award

Farfar / Stockholm

Nokia

Get out and play

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08052E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08053E

2008 Branded Entertainment Merit Award

GT INC. / Tokyo

Sony Marketing (Japan) Inc.

REC YOU

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08054E

2008 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

The Responsibility Project

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08055E

2008 Branded Entertainment Merit Award

Inform Ventures, LLC / Los Angeles

Scion

Stomping Grounds

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08056E

2008 Branded Entertainment Merit Award

Kirt Gunn & Associates / New York

L'Oreal

The Harry Situation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08057E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08058E

2008 Branded Entertainment Merit Award

Mekanism / San Francisco

Sobe Life Water

Thrillicious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08059E

2008 Branded Entertainment Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas - THE ROOK - Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08060E

2008 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Philips Norelco

Second Puberty

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08061E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 3

Television / Unscripted series

08027E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 5

Television / Unscripted series

08028E

2008 Branded Entertainment Merit Award

Saatchi & Saatchi / Sydney

Toyota

Aurion - Big Bertha

Television / Unscripted series

08029E

2008 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

eBay

Force 1 TD

Film / Theatrical releases

08031E

2008 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

eBay

Tobias_427

Film / Theatrical releases

08032E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Film / Theatrical releases

08033E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Tiger's Scorecard Challenge

Gaming / Online gaming

08034E

2008 Branded Entertainment Merit Award

Element 79 / Chicago

Gatorade

Tiger Moonshot Game

Gaming / Online gaming

08035E

2008 Branded Entertainment Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Gaming / Online gaming

08036E

2008 Branded Entertainment Merit Award

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Gaming / Online gaming

08037E

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