The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball
Agency: BBDO / New York
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Tiger's Scorecard Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Gaming / Online gaming
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Category: Television / Unscripted series
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Specials or one-time screening
Forza 2 - Igniting Passionate Drivers
Agency: OMD / New York
Client: Nissan Category: Gaming / Offline gaming
Force 1 TD
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
Tobias_427
Agency: Creative Artists Agency / Los Angeles
Client: eBay Category: Film / Theatrical releases
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Film / Theatrical releases
Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E
Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E
Award:
2008 Branded Entertainment Merit Award
Agency:
Burrell Advertising / Chicago
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08046E
Award:
2008 Branded Entertainment Merit Award
Agency:
Chelsea Pictures / Hollywood
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08047E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08048E
Award:
2008 Branded Entertainment Merit Award
Agency:
Curious Pictures / New York
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08049E
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08050E
Award:
2008 Branded Entertainment Merit Award
Agency:
Exopolis / Los Angeles
Client:
Liberty Mutual
Title:
Lighthouse
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08051E
Award:
2008 Branded Entertainment Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08052E
Award:
2008 Branded Entertainment Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08053E
Award:
2008 Branded Entertainment Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08054E
Award:
2008 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
The Responsibility Project
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08055E
Award:
2008 Branded Entertainment Merit Award
Agency:
Inform Ventures, LLC / Los Angeles
Client:
Scion
Title:
Stomping Grounds
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08056E
Award:
2008 Branded Entertainment Merit Award
Agency:
Kirt Gunn & Associates / New York
Client:
L'Oreal
Title:
The Harry Situation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08057E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08058E
Award:
2008 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08059E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08060E
Award:
2008 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips Norelco
Title:
Second Puberty
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08061E
Award:
2008 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08065E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08066E
Award:
2008 Branded Entertainment Merit Award
Agency:
BIG / Ogilvy / New York
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08067E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08068E
Award:
2008 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08069E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08070E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08071E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08072E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08073E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08074E
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Tiger's Scorecard Challenge
Category:
Gaming / Online gaming
Annual ID:
08034E
Award:
2008 Branded Entertainment Merit Award
Agency:
Element 79 / Chicago
Client:
Gatorade
Title:
Tiger Moonshot Game
Category:
Gaming / Online gaming
Annual ID:
08035E
Award:
2008 Branded Entertainment Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Gaming / Online gaming
Annual ID:
08036E
Award:
2008 Branded Entertainment Merit Award
Agency:
Less Rain / Tokyo
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Gaming / Online gaming
Annual ID:
08037E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Annual ID:
08027E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Annual ID:
08028E
Award:
2008 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Annual ID:
08029E
Award:
2008 Branded Entertainment Merit Award
Agency:
argonauten G2 GmbH / Berlin
Client:
The Coca-Cola Company
Title:
Coke & Faithless
Category:
Music / Integration of a brand in a music environment
Annual ID:
08062E
Award:
2008 Branded Entertainment Merit Award
Agency:
beacon communications k.k. / Tokyo
Client:
P&G Japan
Title:
Fashion, Music, Vidal Sassoon
Category:
Music / Integration of a brand in a music environment
Annual ID:
08063E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
McDonald's
Title:
Big Mac Chant
Category:
Music / Integration of a brand in a music environment
Annual ID:
08064E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Specials or one-time screening
Annual ID:
08030E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Nissan
Title:
Forza 2 - Igniting Passionate Drivers
Category:
Gaming / Offline gaming
Annual ID:
08038E
Award:
2008 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
eBay
Title:
Force 1 TD
Category:
Film / Theatrical releases
Annual ID:
08031E
Award:
2008 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
eBay
Title:
Tobias_427
Category:
Film / Theatrical releases
Annual ID:
08032E