The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
SoCo Music Experience Agency: Arnold Worldwide / Boston Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House Agency: BIG / Ogilvy / New York Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Specials or one-time screening
The Gamekillers TV Show - Episode 3 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha Agency: Saatchi & Saatchi / Sydney Client: Toyota Category: Television / Unscripted series
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern Agency: BBH New York / New York Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill Agency: Burrell Advertising / Chicago Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino Agency: Chelsea Pictures / Hollywood Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History Agency: Curious Pictures / New York Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute Agency: DIGITAS, NY / New York Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse Agency: Exopolis / Los Angeles Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU Agency: GT INC. / Tokyo Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds Agency: Inform Ventures, LLC / Los Angeles Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation Agency: Kirt Gunn & Associates / New York Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious Agency: Mekanism / San Francisco Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty Agency: Tribal DDB Worldwide / New York Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Tiger's Scorecard Challenge Agency: DIGITAS, NY / New York Client: American Express Category: Gaming / Online gaming
Tiger Moonshot Game Agency: Element 79 / Chicago Client: Gatorade Category: Gaming / Online gaming
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Gaming / Online gaming
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Gaming / Online gaming
Force 1 TD Agency: Creative Artists Agency / Los Angeles Client: eBay Category: Film / Theatrical releases
Tobias_427 Agency: Creative Artists Agency / Los Angeles Client: eBay Category: Film / Theatrical releases
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Film / Theatrical releases
Coke & Faithless Agency: argonauten G2 GmbH / Berlin Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon Agency: beacon communications k.k. / Tokyo Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant Agency: OMD / New York Client: McDonald's Category: Music / Integration of a brand in a music environment

2008 Branded Entertainment Merit Award

OMD / New York

Nissan

Forza 2 - Igniting Passionate Drivers

Gaming / Offline gaming

08038E

2008 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Southern Comfort

SoCo Music Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

08065E

2008 Branded Entertainment Merit Award

BBDO New York / New York

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

08066E

2008 Branded Entertainment Merit Award

BIG / Ogilvy / New York

BP

BP Helios House

Events and Installations / Creative positioning of a brand outside traditional or online media

08067E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wax King

Events and Installations / Creative positioning of a brand outside traditional or online media

08068E

2008 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

08069E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Events and Installations / Creative positioning of a brand outside traditional or online media

08070E

2008 Branded Entertainment Merit Award

Ogilvy & Mather / Toronto

Dove Pro-Age

Body & Soul

Events and Installations / Creative positioning of a brand outside traditional or online media

08071E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

08072E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

08073E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

08074E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Specials or one-time screening

08030E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 3

Television / Unscripted series

08027E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 5

Television / Unscripted series

08028E

2008 Branded Entertainment Merit Award

Saatchi & Saatchi / Sydney

Toyota

Aurion - Big Bertha

Television / Unscripted series

08029E

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

2008 Branded Entertainment Merit Award

BBDO New York / New York

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08041E

2008 Branded Entertainment Merit Award

BBH New York / New York

Mentos

Trevor the Mentos Intern

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08042E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08043E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Bom Chicka Wah Wah Music Video

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08044E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Shock Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08045E

2008 Branded Entertainment Merit Award

Burrell Advertising / Chicago

Toyota

If Looks Could Kill

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08046E

2008 Branded Entertainment Merit Award

Chelsea Pictures / Hollywood

Adidas

San Marino

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08047E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Freakout

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08048E

2008 Branded Entertainment Merit Award

Curious Pictures / New York

Half.com

Mathematics, Political Science, History

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08049E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

The Art of the Dispute

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08050E

2008 Branded Entertainment Merit Award

Exopolis / Los Angeles

Liberty Mutual

Lighthouse

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08051E

2008 Branded Entertainment Merit Award

Farfar / Stockholm

Nokia

Get out and play

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08052E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08053E

2008 Branded Entertainment Merit Award

GT INC. / Tokyo

Sony Marketing (Japan) Inc.

REC YOU

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08054E

2008 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

The Responsibility Project

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08055E

2008 Branded Entertainment Merit Award

Inform Ventures, LLC / Los Angeles

Scion

Stomping Grounds

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08056E

2008 Branded Entertainment Merit Award

Kirt Gunn & Associates / New York

L'Oreal

The Harry Situation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08057E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08058E

2008 Branded Entertainment Merit Award

Mekanism / San Francisco

Sobe Life Water

Thrillicious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08059E

2008 Branded Entertainment Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas - THE ROOK - Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08060E

2008 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Philips Norelco

Second Puberty

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08061E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

Tiger's Scorecard Challenge

Gaming / Online gaming

08034E

2008 Branded Entertainment Merit Award

Element 79 / Chicago

Gatorade

Tiger Moonshot Game

Gaming / Online gaming

08035E

2008 Branded Entertainment Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Gaming / Online gaming

08036E

2008 Branded Entertainment Merit Award

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Gaming / Online gaming

08037E

2008 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

eBay

Force 1 TD

Film / Theatrical releases

08031E

2008 Branded Entertainment Merit Award

Creative Artists Agency / Los Angeles

eBay

Tobias_427

Film / Theatrical releases

08032E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Film / Theatrical releases

08033E

2008 Branded Entertainment Merit Award

argonauten G2 GmbH / Berlin

The Coca-Cola Company

Coke & Faithless

Music / Integration of a brand in a music environment

08062E

2008 Branded Entertainment Merit Award

beacon communications k.k. / Tokyo

P&G Japan

Fashion, Music, Vidal Sassoon

Music / Integration of a brand in a music environment

08063E

2008 Branded Entertainment Merit Award

OMD / New York

McDonald's

Big Mac Chant

Music / Integration of a brand in a music environment

08064E

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