The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Scripted series
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Gaming / Online gaming
Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Film / Theatrical releases
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
International LoneStar - "Drive and Deliver" Agency: Fathom Communications / Chicago Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man Agency: OgilvyEntertainment / New York Client: Ogilvy & Mather Category: Film / Documentaries
The Gamekillers TV Show - Episode 1 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
The Gamekillers TV Show - Episode 4 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
SoCo Music Experience Agency: Arnold Worldwide / Boston Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball Agency: BBDO New York / New York Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House Agency: BIG / Ogilvy / New York Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall Agency: Jung von Matt AG / Hamburg Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul Agency: Ogilvy & Mather / Toronto Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle Agency: TBWA\ Germany / Berlin Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK Agency: TBWA\ Germany / Berlin Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Television / Specials or one-time screening
Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M Agency: BBDO New York / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern Agency: BBH New York / New York Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign Agency: BBH New York / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill Agency: Burrell Advertising / Chicago Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino Agency: Chelsea Pictures / Hollywood Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History Agency: Curious Pictures / New York Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute Agency: DIGITAS, NY / New York Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Branded Entertainment Gold Pencil

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Scripted series

08001E

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Branded Entertainment Gold Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Gaming / Online gaming

08014E

2008 Branded Entertainment Silver Pencil

Shift Control Media / Greenwich

Coca-Cola

Happiness Factory

Gaming / Online gaming

08015E

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Film / Theatrical releases

08007E

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Branded Entertainment Gold Pencil

Dennis Liu

Apple/The Bird & the Bee

"Apple Mac Music Video"

Music / Integration of a brand in a music environment

08020E

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Branded Entertainment Bronze Pencil

Fathom Communications / Chicago

Navistar, Inc

International LoneStar - "Drive and Deliver"

Film / Documentaries

08012E

2008 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

Ogilvy & Mather

David Ogilvy: Original Mad Man

Film / Documentaries

08013E

2008 Branded Entertainment Gold Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 1

Television / Unscripted series

08002E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Branded Entertainment Bronze Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 4

Television / Unscripted series

08004E

2008 Branded Entertainment Merit Award

Arnold Worldwide / Boston

Southern Comfort

SoCo Music Experience

Events and Installations / Creative positioning of a brand outside traditional or online media

08065E

2008 Branded Entertainment Merit Award

BBDO New York / New York

Mt. Dew

Paintball

Events and Installations / Creative positioning of a brand outside traditional or online media

08066E

2008 Branded Entertainment Merit Award

BIG / Ogilvy / New York

BP

BP Helios House

Events and Installations / Creative positioning of a brand outside traditional or online media

08067E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Wax King

Events and Installations / Creative positioning of a brand outside traditional or online media

08068E

2008 Branded Entertainment Merit Award

Jung von Matt AG / Hamburg

Jung von Matt/next GmbH

nextwall

Events and Installations / Creative positioning of a brand outside traditional or online media

08069E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Events and Installations / Creative positioning of a brand outside traditional or online media

08070E

2008 Branded Entertainment Merit Award

Ogilvy & Mather / Toronto

Dove Pro-Age

Body & Soul

Events and Installations / Creative positioning of a brand outside traditional or online media

08071E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Goalkeeper

Events and Installations / Creative positioning of a brand outside traditional or online media

08072E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

adidas AG

Impossible Huddle

Events and Installations / Creative positioning of a brand outside traditional or online media

08073E

2008 Branded Entertainment Merit Award

TBWA\ Germany / Berlin

MaxXium Germany - ABSOLUT VODKA

IN AN ABSOLUT WORLD - WEEK

Events and Installations / Creative positioning of a brand outside traditional or online media

08074E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Television / Specials or one-time screening

08030E

2008 Branded Entertainment Merit Award

OMD / New York

Nissan

Forza 2 - Igniting Passionate Drivers

Gaming / Offline gaming

08038E

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

2008 Branded Entertainment Merit Award

BBDO New York / New York

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08041E

2008 Branded Entertainment Merit Award

BBH New York / New York

Mentos

Trevor the Mentos Intern

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08042E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE World's Dirtiest Film Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08043E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Bom Chicka Wah Wah Music Video

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08044E

2008 Branded Entertainment Merit Award

BBH New York / New York

Unilever

AXE Shock Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08045E

2008 Branded Entertainment Merit Award

Burrell Advertising / Chicago

Toyota

If Looks Could Kill

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08046E

2008 Branded Entertainment Merit Award

Chelsea Pictures / Hollywood

Adidas

San Marino

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08047E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Freakout

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08048E

2008 Branded Entertainment Merit Award

Curious Pictures / New York

Half.com

Mathematics, Political Science, History

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08049E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

The Art of the Dispute

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08050E

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