The One Show
The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.
The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!
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Award
Agency
Client
Title
Category
Annual ID
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy
Agency: BBDO New York / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
The Gamekillers TV Show - Episode 1
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
The Gamekillers TV Show - Episode 4
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series
Forza 2 - Igniting Passionate Drivers
Agency: OMD / New York
Client: Nissan Category: Gaming / Offline gaming
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO New York / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH New York / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Annual ID:
08007E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Annual ID:
08006E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Fathom Communications / Chicago
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Annual ID:
08012E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Annual ID:
08013E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08024E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO New York / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Annual ID:
08021E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Annual ID:
08022E
Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E
Award:
2008 Branded Entertainment Merit Award
Agency:
OMD / New York
Client:
Nissan
Title:
Forza 2 - Igniting Passionate Drivers
Category:
Gaming / Offline gaming
Annual ID:
08038E
Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E
Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO New York / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E
Award:
2008 Branded Entertainment Merit Award
Agency:
Burrell Advertising / Chicago
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08046E
Award:
2008 Branded Entertainment Merit Award
Agency:
Chelsea Pictures / Hollywood
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08047E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08048E
Award:
2008 Branded Entertainment Merit Award
Agency:
Curious Pictures / New York
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08049E
Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08050E
Award:
2008 Branded Entertainment Merit Award
Agency:
Exopolis / Los Angeles
Client:
Liberty Mutual
Title:
Lighthouse
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08051E
Award:
2008 Branded Entertainment Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08052E
Award:
2008 Branded Entertainment Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08053E
Award:
2008 Branded Entertainment Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08054E
Award:
2008 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
The Responsibility Project
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08055E
Award:
2008 Branded Entertainment Merit Award
Agency:
Inform Ventures, LLC / Los Angeles
Client:
Scion
Title:
Stomping Grounds
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08056E
Award:
2008 Branded Entertainment Merit Award
Agency:
Kirt Gunn & Associates / New York
Client:
L'Oreal
Title:
The Harry Situation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08057E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08058E
Award:
2008 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08059E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08060E
Award:
2008 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips Norelco
Title:
Second Puberty
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08061E
