The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


"Apple Mac Music Video"
Agency: Dennis Liu
Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment


Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment


'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment


Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Television / Scripted series


“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Agency: TracyLocke/Freshworks / Dallas
Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Voyeur
Agency: BBDO New York / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Human Energy
Agency: BBDO New York / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media


Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media


The Gamekillers TV Show - Episode 1
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series


Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series


The Gamekillers TV Show - Episode 4
Agency: BBH New York / New York
Client: Unilever Category: Television / Unscripted series


The Key to Reserva
Agency: JWT Spain / Barcelona
Client: Freixenet Category: Film / Theatrical releases


Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases


teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases


Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries


International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc Category: Film / Documentaries


David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather Category: Film / Documentaries


Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening


'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening


Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Gaming / Online gaming


Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming


Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming


Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Inner M
Agency: BBDO New York / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Trevor the Mentos Intern
Agency: BBH New York / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


AXE World's Dirtiest Film Campaign
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


AXE Bom Chicka Wah Wah Music Video
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


AXE Shock Campaign
Agency: BBH New York / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts


Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment


Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08017E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
Dennis Liu
Client:
Apple/The Bird & the Bee
Title:
"Apple Mac Music Video"
Category:
Music / Integration of a brand in a music environment
Annual ID:
08020E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Music / Integration of a brand in a music environment
Annual ID:
08021E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Annual ID:
08022E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Television / Scripted series
Annual ID:
08001E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
TracyLocke/Freshworks / Dallas
Client:
7-Eleven
Title:
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08023E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO New York / New York
Client:
HBO
Title:
Voyeur
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08024E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO New York / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 1
Category:
Television / Unscripted series
Annual ID:
08002E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH New York / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
JWT Spain / Barcelona
Client:
Freixenet
Title:
The Key to Reserva
Category:
Film / Theatrical releases
Annual ID:
08007E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Fathom Communications / Chicago
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Annual ID:
08012E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
OgilvyEntertainment / New York
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Annual ID:
08013E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Annual ID:
08006E

Award:
2008 Branded Entertainment Gold Pencil
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Gaming / Online gaming
Annual ID:
08014E

Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E

Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E

Award:
2008 Branded Entertainment Merit Award
Agency:
42 Entertainment / Pasadena
Client:
NIN
Title:
Year Zero Alternate Reality Game
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08039E

Award:
2008 Branded Entertainment Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Live
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08040E

Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO New York / New York
Client:
M&M's
Title:
Inner M
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08041E

Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Mentos
Title:
Trevor the Mentos Intern
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08042E

Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE World's Dirtiest Film Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08043E

Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE Bom Chicka Wah Wah Music Video
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08044E

Award:
2008 Branded Entertainment Merit Award
Agency:
BBH New York / New York
Client:
Unilever
Title:
AXE Shock Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08045E

Award:
2008 Branded Entertainment Merit Award
Agency:
Burrell Advertising / Chicago
Client:
Toyota
Title:
If Looks Could Kill
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08046E

Award:
2008 Branded Entertainment Merit Award
Agency:
Chelsea Pictures / Hollywood
Client:
Adidas
Title:
San Marino
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08047E

Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Whopper Freakout
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08048E

Award:
2008 Branded Entertainment Merit Award
Agency:
Curious Pictures / New York
Client:
Half.com
Title:
Mathematics, Political Science, History
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08049E

Award:
2008 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
The Art of the Dispute
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08050E

Award:
2008 Branded Entertainment Merit Award
Agency:
Exopolis / Los Angeles
Client:
Liberty Mutual
Title:
Lighthouse
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08051E

Award:
2008 Branded Entertainment Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
Get out and play
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08052E

Award:
2008 Branded Entertainment Merit Award
Agency:
ground Tokyo / Tokyo
Client:
Nissin Food Products Co., Ltd
Title:
FREEDOM PROJECT
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08053E

Award:
2008 Branded Entertainment Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
REC YOU
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08054E

Award:
2008 Branded Entertainment Merit Award
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
The Responsibility Project
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08055E

Award:
2008 Branded Entertainment Merit Award
Agency:
Inform Ventures, LLC / Los Angeles
Client:
Scion
Title:
Stomping Grounds
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08056E

Award:
2008 Branded Entertainment Merit Award
Agency:
Kirt Gunn & Associates / New York
Client:
L'Oreal
Title:
The Harry Situation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08057E

Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08058E

Award:
2008 Branded Entertainment Merit Award
Agency:
Mekanism / San Francisco
Client:
Sobe Life Water
Title:
Thrillicious
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08059E

Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas - THE ROOK - Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08060E

Award:
2008 Branded Entertainment Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips Norelco
Title:
Second Puberty
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08061E
