The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
SoCo Music Experience
Agency: Arnold Worldwide / Boston
Client: Southern Comfort Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Paintball
Agency: BBDO / New York
Client: Mt. Dew Category: Events and Installations / Creative positioning of a brand outside traditional or online media
BP Helios House
Agency: BIG / Ogilvy / New York
Client: BP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wax King
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Events and Installations / Creative positioning of a brand outside traditional or online media
nextwall
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt/next GmbH Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Body & Soul
Agency: Ogilvy & Mather / Toronto
Client: Dove Pro-Age Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Goalkeeper
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Impossible Huddle
Agency: TBWA\ Germany / Berlin
Client: adidas AG Category: Events and Installations / Creative positioning of a brand outside traditional or online media
IN AN ABSOLUT WORLD - WEEK
Agency: TBWA\ Germany / Berlin
Client: MaxXium Germany - ABSOLUT VODKA Category: Events and Installations / Creative positioning of a brand outside traditional or online media
GREY SKULL
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
ROBOT
Agency: Abbott Mead Vickers BBDO / London
Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Single
FALLING APART: MARRIAGE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
WAVE
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Single
Antarctica
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Amazon
Agency: BBDO / Bangkok
Client: Greenpeace Southeast Asia Category: Public Service/Non-Profit/Educational / Posters - Single
Roots
Agency: Euro RSCG India / Gurgaon
Client: Roots Revival Society Category: Public Service/Non-Profit/Educational / Posters - Single
Gunshot Sticker
Agency: Grey Hong Kong / Hong Kong
Client: Amnesty International Hong Kong Category: Public Service/Non-Profit/Educational / Posters - Single
Sugar Sachet
Agency: Jung von Matt AG / Vienna
Client: Reed Messe Wien Category: Public Service/Non-Profit/Educational / Posters - Single
Boy
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Gal
Agency: Kinetic Singapore / Singapore
Client: www.stop-hurting-me.info Category: Public Service/Non-Profit/Educational / Posters - Single
Adopt A New Life - "Laps"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Single
Kitty Kat
Agency: LKM / Charlotte
Client: North Carolina Zoological Park Category: Public Service/Non-Profit/Educational / Posters - Single
Poster 3
Agency: mono / minneapolis
Client: Public Radio International Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Bird'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
Plant More Lives 'Fish'
Agency: Ogilvy & Mather / Mumbai
Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Single
An Apple a Day
Agency: Rose / London
Client: The Roy Castle Lung Cancer Foundation Category: Public Service/Non-Profit/Educational / Posters - Single
Top Chef
Agency: @radical.media / New York
Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING
Agency: Abbott Mead Vickers BBDO / London
Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late
Agency: DDB / Paris
Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus
Agency: Kitchen Leo Burnett / Oslo
Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go
Agency: Leopold Ketel & Partners / Portland
Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots
Agency: McCann Erickson Brazil / Sao Paulo
Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute
Agency: Ogilvy Portugal / Lisboa
Client: MTV Category: Public Service/Political Television / Single
Paper
Agency: Rethink / Vancouver
Client: YWCA Category: Public Service/Political Television / Single
Autopilots
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political Television / Single
The Office
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: Special Olympics Category: Public Service/Political Television / Single
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
Award:
2008 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Southern Comfort
Title:
SoCo Music Experience
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08065E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
Mt. Dew
Title:
Paintball
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08066E
Award:
2008 Branded Entertainment Merit Award
Agency:
BIG / Ogilvy / New York
Client:
BP
Title:
BP Helios House
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08067E
Award:
2008 Branded Entertainment Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Wax King
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08068E
Award:
2008 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt/next GmbH
Title:
nextwall
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08069E
Award:
2008 Branded Entertainment Merit Award
Agency:
Lowe & Rivet / The Rocks
Client:
MTV Networks Australia
Title:
Welcome Snoop
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08070E
Award:
2008 Branded Entertainment Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Dove Pro-Age
Title:
Body & Soul
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08071E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Goalkeeper
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08072E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
adidas AG
Title:
Impossible Huddle
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08073E
Award:
2008 Branded Entertainment Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
MaxXium Germany - ABSOLUT VODKA
Title:
IN AN ABSOLUT WORLD - WEEK
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08074E
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
GREY SKULL
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08224D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
MUSEUM OF CHILDHOOD
Title:
ROBOT
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08225D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART: MARRIAGE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08226D
Award:
2008 Design Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
WAVE
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08227D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Antarctica
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08228D
Award:
2008 Design Merit Award
Agency:
BBDO / Bangkok
Client:
Greenpeace Southeast Asia
Title:
Amazon
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08229D
Award:
2008 Design Merit Award
Agency:
Euro RSCG India / Gurgaon
Client:
Roots Revival Society
Title:
Roots
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08230D
Award:
2008 Design Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Amnesty International Hong Kong
Title:
Gunshot Sticker
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08231D
Award:
2008 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Reed Messe Wien
Title:
Sugar Sachet
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08232D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Boy
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08233D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
www.stop-hurting-me.info
Title:
Gal
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08234D
Award:
2008 Design Merit Award
Agency:
Leo Burnett / Toronto
Client:
Toronto Humane Society
Title:
Adopt A New Life - "Laps"
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08235D
Award:
2008 Design Merit Award
Agency:
LKM / Charlotte
Client:
North Carolina Zoological Park
Title:
Kitty Kat
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08236D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Public Radio International
Title:
Poster 3
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08237D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Bird'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08238D
Award:
2008 Design Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
WWF - India
Title:
Plant More Lives 'Fish'
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08239D
Award:
2008 Design Merit Award
Agency:
Rose / London
Client:
The Roy Castle Lung Cancer Foundation
Title:
An Apple a Day
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08240D
Award:
2008 Advertising Merit Award
Agency:
@radical.media / New York
Client:
WSIB
Title:
Top Chef
Category:
Public Service/Political Television / Single
Annual ID:
08312T
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
FOCUS 12
Title:
NO SUCH THING
Category:
Public Service/Political Television / Single
Annual ID:
08313T
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Actor Interview
Category:
Public Service/Political Television / Single
Annual ID:
08314T
Award:
2008 Advertising Merit Award
Agency:
DDB / Paris
Client:
Greenpeace
Title:
It's not too late
Category:
Public Service/Political Television / Single
Annual ID:
08315T
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Cure for Life Foundation
Title:
Birthday Cards
Category:
Public Service/Political Television / Single
Annual ID:
08316T
Award:
2008 Advertising Merit Award
Agency:
JWT / London
Client:
MTV Foundation
Title:
Good Business Guide
Category:
Public Service/Political Television / Single
Annual ID:
08317T
Award:
2008 Advertising Merit Award
Agency:
Kitchen Leo Burnett / Oslo
Client:
Oslo Public Transport
Title:
Big Bus
Category:
Public Service/Political Television / Single
Annual ID:
08318T
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Race
Category:
Public Service/Political Television / Single
Annual ID:
08319T
Award:
2008 Advertising Merit Award
Agency:
Leopold Ketel & Partners / Portland
Client:
Oregon Coast Aquarium
Title:
I wanna go
Category:
Public Service/Political Television / Single
Annual ID:
08320T
Award:
2008 Advertising Merit Award
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Dorina Nowill Foundation For The Blind
Title:
Dots
Category:
Public Service/Political Television / Single
Annual ID:
08321T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Portugal / Lisboa
Client:
MTV
Title:
Mute
Category:
Public Service/Political Television / Single
Annual ID:
08322T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
YWCA
Title:
Paper
Category:
Public Service/Political Television / Single
Annual ID:
08323T
Award:
2008 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Autopilots
Category:
Public Service/Political Television / Single
Annual ID:
08324T
Award:
2008 Advertising Merit Award
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
Special Olympics
Title:
The Office
Category:
Public Service/Political Television / Single
Annual ID:
08325T
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
