The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Tree Agency: Ogilvy & Mather, Thailand / Bangkok Client: WWF Thailand Category: Public Service/Political Print / Newspaper or Magazine - Single

Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single

One Cigarette Agency: Saatchi & Saatchi South Africa / Cape Town Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single

DVD Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single

Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single

Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single

Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign

Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content

Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content

MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content

Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web

Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web

Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single

iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single

iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single

Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single

stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign

One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only

Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only

The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only

adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only

"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment

Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment

'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment

Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single

Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single

The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )

People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )

Thanks-o-matic Agency: Crispin Porter + Bogusky / Coconut Grove Client: PLUS Category: Self-Promotion / Websites

Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites

R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites

RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites

Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single

Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single

KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single

Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop

Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop

BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign

Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign

Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Broadcast Design / Single

Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single

teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single

Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single

Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign

Grocers Corporate Identity Agency: Leo Burnett / #03-01 Far East Square Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign

BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Campaign

The One Show

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Annual ID

Award: 2008 Advertising Gold Pencil

Agency: Ogilvy & Mather, Thailand / Bangkok

Client: WWF Thailand

Title: Tree

Category: Public Service/Political Print / Newspaper or Magazine - Single

Annual ID: 08026A

Award: 2008 Advertising Silver Pencil

Agency: Leo Burnett / Toronto

Client: Toronto Humane Society

Title: Adopt A New Life - "Outside"

Category: Public Service/Political Print / Newspaper or Magazine - Single

Annual ID: 08027A

Award: 2008 Advertising Bronze Pencil

Agency: Saatchi & Saatchi South Africa / Cape Town

Client: Volunteer Wildfire Services

Title: One Cigarette

Category: Public Service/Political Print / Newspaper or Magazine - Single

Annual ID: 08028A

Award: 2008 Advertising Gold Pencil

Agency: The Richards Group / Dallas

Client: Motel 6

Title: DVD

Category: Consumer Radio / Single

Annual ID: 08040R

Award: 2008 Advertising Silver Pencil

Agency: TBWA\Chiat\Day / New York

Client: Combos

Title: Prison Guard

Category: Consumer Radio / Single

Annual ID: 08041R

Award: 2008 Advertising Bronze Pencil

Agency: Ruf Lanz Werbeagentur AG / Zürich

Client: Sport Factory Outlet

Title: Tribal sovereignty

Category: Consumer Radio / Single

Annual ID: 08042R

Award: 2008 Interactive Silver Pencil

Agency: Elephant Seven / Hamburg

Client: Mercedes-Benz Vertriebsorganisation Deutschland

Title: Mercedes-Benz Email Offroad

Category: Email Marketing / Campaign

Annual ID: 08053N

Award: 2008 Interactive Bronze Pencil

Agency: john st. advertising / toronto

Client: Warchild Canada

Title: Camp Okutta

Category: Public Service/Cultural Institutions/Educational / Online Branded Content

Annual ID: 08093N

Award: 2008 Interactive Gold Pencil

Award:
2008 Advertising Gold Pencil

Agency:
Ogilvy & Mather, Thailand / Bangkok

Client:
WWF Thailand

Title:
Tree

Category:
Public Service/Political Print / Newspaper or Magazine - Single

Annual ID:
08026A

Award:
2008 Advertising Silver Pencil

Agency:
Leo Burnett / Toronto

Client:
Toronto Humane Society

Title:
Adopt A New Life - "Outside"

Category:
Public Service/Political Print / Newspaper or Magazine - Single

Annual ID:
08027A

Award:
2008 Advertising Bronze Pencil

Agency:
Saatchi & Saatchi South Africa / Cape Town

Client:
Volunteer Wildfire Services

Title:
One Cigarette

Category:
Public Service/Political Print / Newspaper or Magazine - Single

Annual ID:
08028A

Award:
2008 Advertising Gold Pencil

Agency:
The Richards Group / Dallas

Client:
Motel 6

Title:
DVD

Category:
Consumer Radio / Single

Annual ID:
08040R

Award:
2008 Advertising Silver Pencil

Agency:
TBWA\Chiat\Day / New York

Client:
Combos

Title:
Prison Guard

Category:
Consumer Radio / Single

Annual ID:
08041R

Award:
2008 Advertising Bronze Pencil

Agency:
Ruf Lanz Werbeagentur AG / Zürich

Client:
Sport Factory Outlet

Title:
Tribal sovereignty

Category:
Consumer Radio / Single

Annual ID:
08042R

Award:
2008 Interactive Silver Pencil

Agency:
Elephant Seven / Hamburg

Client:
Mercedes-Benz Vertriebsorganisation Deutschland

Title:
Mercedes-Benz Email Offroad

Category:
Email Marketing / Campaign

Annual ID:
08053N

Award:
2008 Interactive Bronze Pencil

Agency:
john st. advertising / toronto

Client:
Warchild Canada

Title:
Camp Okutta

Category:
Public Service/Cultural Institutions/Educational / Online Branded Content

Annual ID:
08093N

Award:
2008 Interactive Gold Pencil

Agency:
Colenso BBDO / Auckland

Client:
Deadline Express Couriers

Title:
Self Destruct

Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Annual ID:
08064N

Award:
2008 Interactive Silver Pencil

Agency:
Blitz / Los Angeles

Client:
Adobe

Title:
Adobe Creativity Conducted Flash Interactive Wall

Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Annual ID:
08065N

Award:
2008 Interactive Bronze Pencil

Agency:
777interactive / Tokyo

Client:
Sony Marketing (Japan) Inc.

Title:
Color Tokyo! -Live Color Wall Project

Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Annual ID:
08066N

Award:
2008 Interactive Bronze Pencil

Agency:
Doubleyou / Barcelona

Client:
Port Aventura

Title:
The Trap

Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

Annual ID:
08067N

Award:
2008 Interactive Silver Pencil

Agency:
Lean Mean Fighting Machine / London

Client:
Lean Mean Fighting Machine

Title:
Dem Phones

Category:
Self-Promotion / Branded Content

Annual ID:
08082N

Award:
2008 Interactive Bronze Pencil

Agency:
MAKIBISHI inc. / Tokyo