The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Bjorn Borg Agency: Farfar / Stockholm Client: Bjorn Borg Category: Web Sites / E-Commerce
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Virtual Watch Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Brand Gaming / Online
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Brand Gaming / Online
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Mercedes-Benz Email Offroad Agency: Elephant Seven / Hamburg Client: Mercedes-Benz Vertriebsorganisation Deutschland Category: Email Marketing / Campaign
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
Falling Crackers Agency: Euro RSCG Worldwide / New York Client: Ritz Category: Collateral Design / Posters - Single
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Interactive Silver Pencil

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Brand Gaming / Offline

08043N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

WhopperFreakout.com

Online Branded Content / Single

08056N

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Interactive Silver Pencil

Farfar / Stockholm

Bjorn Borg

Bjorn Borg

Web Sites / E-Commerce

08033N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Design Silver Pencil

Arc/Leo Burnett / Lisbon

One Watches

Virtual Watch

Direct Mail / Single

08034D

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Interactive Silver Pencil

Farfar / Stockholm

Nokia

Get out and play

Brand Gaming / Online

08039N

2008 Interactive Silver Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Brand Gaming / Online

08040N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Public Service/Political Print / Outdoor and Posters - Campaign

08033A

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Interactive Silver Pencil

Scholz & Friends / Berlin

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

08047N

2008 Design Silver Pencil

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Environmental Design / Campaign

08031D

2008 Interactive Silver Pencil

Elephant Seven / Hamburg

Mercedes-Benz Vertriebsorganisation Deutschland

Mercedes-Benz Email Offroad

Email Marketing / Campaign

08053N

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

BBC 2

BBC 2 IDENTS

Broadcast Design / Campaign

08038D

2008 Design Silver Pencil

Euro RSCG Worldwide / New York

Ritz

Falling Crackers

Collateral Design / Posters - Single

08014D

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

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