The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming
Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Cables: Food Drop Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Virtual Watch Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Bjorn Borg Agency: Farfar / Stockholm Client: Bjorn Borg Category: Web Sites / E-Commerce
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Big Brother Agency: Lean Mean Fighting Machine / London Client: Virgin Bets Category: Banners - Fixed Space / Campaign
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Fixed Space / Single
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Responsibility Campaign Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Branded Entertainment Silver Pencil

Shift Control Media / Greenwich

Coca-Cola

Happiness Factory

Gaming / Online gaming

08015E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Design Silver Pencil

BBDO New York / New York

BBC World

Cables: Food Drop

Environmental Design / Single

08028D

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Quote

Banners - Dynamic / Single

08009N

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Design Silver Pencil

Kinetic Singapore / Singapore

Affixen

Affixen

Corporate Identity / Corporate Identity - Campaign

08005D

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Design Silver Pencil

Arc/Leo Burnett / Lisbon

One Watches

Virtual Watch

Direct Mail / Single

08034D

2008 Interactive Silver Pencil

Farfar / Stockholm

Bjorn Borg

Bjorn Borg

Web Sites / E-Commerce

08033N

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Public Service/Political Print / Outdoor and Posters - Campaign

08033A

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Bets

Big Brother

Banners - Fixed Space / Campaign

08005N

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Banners - Fixed Space / Single

08002N

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Advertising Silver Pencil

Hill Holliday / Boston

Liberty Mutual

Responsibility Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08010A

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

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