The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
"iwai" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
You need a quiet space
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton Category: Self-Promotion / Websites
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City
Client: Typophile/Punchcut Category: Broadcast Design / Single
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Around the world in five kitchens
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA SWEDEN Category: Microsites / Campaigns
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
BBC Cables Campaign
Agency: BBDO / New York
Client: BBC World Category: Outdoor / Outdoor - Campaign
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Branded Content / Single
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Trouble Maker
Agency: Hantang Communications Group / Shanghai
Client: Wptt Contraceptive Category: Package Design / Campaign
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Le Courage
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Brand Gaming / Online
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Big Brother
Agency: Lean Mean Fighting Machine / London
Client: Virgin Bets Category: Banners - Fixed Space / Campaign
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Matchbox "Young Drivers" Campaign - Motif: Mustang
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases