The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
AXE The Gamekillers TV Show Agency: BBH New York / New York Client: Unilever Category: Branded Content / Campaign
Trouble Maker Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
Cables: Food Drop Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Staircase Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Pokémon GTS Agency: Bascule Inc. / Minato-ku, Tokyo Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Invisible Child Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Campaign
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Bjorn Borg Agency: Farfar / Stockholm Client: Bjorn Borg Category: Web Sites / E-Commerce
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single
Wave of Trees Agency: Naga DDB Malaysia / Petaling Jaya Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Happiness Factory Agency: Shift Control Media / Greenwich Client: Coca-Cola Category: Gaming / Online gaming

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

BBC 2

BBC 2 IDENTS

Broadcast Design / Campaign

08038D

2008 Advertising Silver Pencil

TBWA\Asia Pacific / Singapore

TBWAAsia Pacific

The Book

Collateral / Self-promotion (Agencies or individuals )

08024A

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

Wieden+Kennedy

People We Can't Sleep With

Collateral / Self-promotion (Agencies or individuals )

08025A

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Design Silver Pencil

Kinetic Singapore / Singapore

Affixen

Affixen

Corporate Identity / Corporate Identity - Campaign

08005D

2008 Interactive Silver Pencil

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Brand Gaming / Offline

08043N

2008 Advertising Silver Pencil

BBH New York / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

2008 Design Silver Pencil

Hantang Communications Group / Shanghai

Wptt Contraceptive

Trouble Maker

Package Design / Campaign

08012D

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Design Silver Pencil

BBDO New York / New York

BBC World

Cables: Food Drop

Environmental Design / Single

08028D

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Interactive Silver Pencil

Blitz / Los Angeles

Adobe

Adobe Creativity Conducted Flash Interactive Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08065N

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Staircase

Public Service/Political Print / Outdoor and Posters - Single

08031A

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Public Service/Political Print / Newspaper or Magazine - Campaign

08029A

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Dem Phones

Self-Promotion / Branded Content

08082N

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Interactive Silver Pencil

Bascule Inc. / Minato-ku, Tokyo

The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH

Pokémon GTS

Branded Applications / Web

08045N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Quote

Banners - Dynamic / Single

08009N

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Invisible Child

Public Service/Political Print / Outdoor and Posters - Campaign

08033A

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Interactive Silver Pencil

Farfar / Stockholm

Bjorn Borg

Bjorn Borg

Web Sites / E-Commerce

08033N

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

Cables: Protest

Outdoor / Outdoor - Single

08013A

2008 Design Silver Pencil

Naga DDB Malaysia / Petaling Jaya

Regional Environmental Awareness (REACH)

Wave of Trees

Public Service/Non-Profit/Educational / Posters - Single

08041D

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Silver Pencil

Scholz & Friends / Berlin

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

08047N

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Branded Entertainment Silver Pencil

Shift Control Media / Greenwich

Coca-Cola

Happiness Factory

Gaming / Online gaming

08015E

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