The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Voyeur
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Staircase
Agency: Shanghai Ogilvy & Mather Advertising / shanghai
Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Happiness Factory
Agency: Shift Control Media / Greenwich
Client: Coca-Cola Category: Gaming / Online gaming
Tan Hong Ming/Race/Karate
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Emotional cities
Agency: Farfar / Stockholm
Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Trouble Maker
Agency: Hantang Communications Group / Shanghai
Client: Wptt Contraceptive Category: Package Design / Campaign
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Honda Internavi
Agency: Dentsu Inc. / Tokyo
Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
15 Below Project
Agency: TAXI Canada Inc / Toronto
Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Typophile Film Festival 4
Agency: VA441/BYU / Salt Lake City
Client: Typophile/Punchcut Category: Broadcast Design / Single
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Simpsons Integrated
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU
Agency: GT INC. / Tokyo
Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Dare
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Specials or one-time screening
Screensaver
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
Wave of Trees
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
The Book
Agency: TBWA\Asia Pacific / Singapore
Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With
Agency: Wieden+Kennedy / Portland
Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
FALLING APART:
Agency: Abbott Mead Vickers BBDO / London
Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Affixen
Agency: Kinetic Singapore / Singapore
Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton Category: Self-Promotion / Websites
Adobe Creativity Conducted Flash Interactive Wall
Agency: Blitz / Los Angeles
Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Banner
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08084N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Voyeur
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08018E
Award:
2008 Advertising Silver Pencil
Agency:
Shanghai Ogilvy & Mather Advertising / shanghai
Client:
Unicef
Title:
Staircase
Category:
Public Service/Political Print / Outdoor and Posters - Single
Annual ID:
08031A
Award:
2008 Advertising Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Protest
Category:
Outdoor / Outdoor - Single
Annual ID:
08013A
Award:
2008 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Rocker Kid, Manager, Since I was a Kid
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08066T
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Shift Control Media / Greenwich
Client:
Coca-Cola
Title:
Happiness Factory
Category:
Gaming / Online gaming
Annual ID:
08015E
Award:
2008 Advertising Silver Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Petronas Nasional Berhad
Title:
Tan Hong Ming/Race/Karate
Category:
Public Service/Political Television / Campaign
Annual ID:
08039T
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Mac vs PC (Computer Cart/Boxer/Holiday)
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08062T
Award:
2008 Interactive Silver Pencil
Agency:
Farfar / Stockholm
Client:
Erik Krikortz
Title:
Emotional cities
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08087N
Award:
2008 Design Silver Pencil
Agency:
Publicis Malaysia / Petaling Jaya
Client:
Hewlett-Packard Malaysia
Title:
Ripped Reality Standee
Category:
Environmental Design / Campaign
Annual ID:
08031D
Award:
2008 Branded Entertainment Silver Pencil
Agency:
OgilvyEntertainment / New York
Client:
IBM
Title:
Documentary Project
Category:
Film / Documentaries
Annual ID:
08011E
Award:
2008 Design Silver Pencil
Agency:
Hantang Communications Group / Shanghai
Client:
Wptt Contraceptive
Title:
Trouble Maker
Category:
Package Design / Campaign
Annual ID:
08012D
Award:
2008 Advertising Silver Pencil
Agency:
180 amsterdam / Amsterdam
Client:
adidas International
Title:
Impossible Is Nothing - Where Sport Meets Art
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08086G
Award:
2008 Advertising Silver Pencil
Agency:
Droga5 / New York
Client:
Unicef/Tap Project
Title:
Tap Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08087G
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Don't Give Up
Category:
Banners - Dynamic / Single
Annual ID:
08008N
Award:
2008 Interactive Silver Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles
Client:
Apple
Title:
Quote
Category:
Banners - Dynamic / Single
Annual ID:
08009N
Award:
2008 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08005A
Award:
2008 Interactive Silver Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Banners - Fixed Space / Single
Annual ID:
08002N
Award:
2008 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
08023D
Award:
2008 Interactive Silver Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
Honda Motor Co.,Ltd
Title:
Honda Internavi
Category:
Banners - Dynamic / Campaign
Annual ID:
08012N
Award:
2008 Advertising Silver Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
TAXI
Title:
15 Below Project
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08079A
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Touch
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08046T
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
CareerBuilder.com
Title:
Self-Help Yourself
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08047T
Award:
2008 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi's
Title:
Dangerous Liaison
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08352T
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Hasbro
Title:
Transformers
Category:
Film / Theatrical releases
Annual ID:
08008E
Award:
2008 Advertising Silver Pencil
Agency:
Jones / Chicago
Client:
Chicago Cubs
Title:
Chicago Cubs Trade Print
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
08017A
Award:
2008 Design Silver Pencil
Agency:
Arc/Leo Burnett / Lisbon
Client:
One Watches
Title:
Virtual Watch
Category:
Direct Mail / Single
Annual ID:
08034D
Award:
2008 Design Silver Pencil
Agency:
VA441/BYU / Salt Lake City
Client:
Typophile/Punchcut
Title:
Typophile Film Festival 4
Category:
Broadcast Design / Single
Annual ID:
08036D
Award:
2008 Advertising Silver Pencil
Agency:
RSA Films / Los Angeles
Client:
HBO
Title:
Stories
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08053T
Award:
2008 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsons Integrated
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08074N
Award:
2008 Interactive Silver Pencil
Agency:
GT INC. / Tokyo
Client:
SONY
Title:
REC YOU
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08075N
Award:
2008 Interactive Silver Pencil
Agency:
Whybin TBWA \ TEQUILA / Sydney
Client:
New Line Cinema
Title:
Be Kind Rewind Movie Website
Category:
Web Sites / Community-driven
Annual ID:
08036N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Dare
Category:
Television / Specials or one-time screening
Annual ID:
08005E
Award:
2008 Interactive Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
jobsintown.de GmbH
Title:
Screensaver
Category:
Branded Applications / Desktop
Annual ID:
08047N
Award:
2008 Advertising Silver Pencil
Agency:
Psyop / New York
Client:
Coca-Cola
Title:
Happiness Factory, The Movie
Category:
Non-Broadcast / Single
Annual ID:
08072T
Award:
2008 Design Silver Pencil
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
Regional Environmental Awareness (REACH)
Title:
Wave of Trees
Category:
Public Service/Non-Profit/Educational / Posters - Single
Annual ID:
08041D
Award:
2008 Interactive Silver Pencil
Agency:
ACNE Digital / Stockholm
Client:
Gnuf
Title:
The World's Greatest Dice Roll
Category:
Microsites / Corporate Image
Annual ID:
08016N
Award:
2008 Advertising Silver Pencil
Agency:
TBWA\Asia Pacific / Singapore
Client:
TBWAAsia Pacific
Title:
The Book
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08024A
Award:
2008 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Wieden+Kennedy
Title:
People We Can't Sleep With
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
08025A
Award:
2008 Interactive Silver Pencil
Agency:
Poke London / London
Client:
Orange
Title:
Orange Unlimited
Category:
Microsites / Product-Specific Subsites
Annual ID:
08020N
Award:
2008 Design Silver Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE SAMARITANS
Title:
FALLING APART:
Category:
Public Service/Non-Profit/Educational / Posters - Campaign
Annual ID:
08044D
Award:
2008 Interactive Silver Pencil
Agency:
The Rumpus Room / London
Client:
The Pet Shop Boys
Title:
Integral
Category:
Public Service/Cultural Institutions/Educational / Mobile
Annual ID:
08092N
Award:
2008 Branded Entertainment Silver Pencil
Agency:
Wieden + Kennedy Shanghai / Shanghai
Client:
Nike China
Title:
Basketball Disciple (Kobe Mentu)
Category:
Television / Unscripted series
Annual ID:
08003E
Award:
2008 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Affixen
Title:
Affixen
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08005D
Award:
2008 Advertising Silver Pencil
Agency:
Hill Holliday / Boston
Client:
Liberty Mutual
Title:
Responsibility Campaign
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08010A
Award:
2008 Interactive Silver Pencil
Agency:
archibald ingall stretton... / London
Client:
archibald ingall stretton
Title:
Staffblaster
Category:
Self-Promotion / Websites
Annual ID:
08079N
Award:
2008 Interactive Silver Pencil
Agency:
R/GA / New York
Client:
R/GA
Title:
R/GA Tattoo Santa 2007
Category:
Self-Promotion / Websites
Annual ID:
08080N
Award:
2008 Interactive Silver Pencil
Agency:
AKQA / London
Client:
Xbox
Title:
Halo 3 Sonic Vault
Category:
Mobile Advertising / Single
Annual ID:
08050N
Award:
2008 Interactive Silver Pencil
Agency:
Blitz / Los Angeles
Client:
Adobe
Title:
Adobe Creativity Conducted Flash Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08065N
Award:
2008 Design Silver Pencil
Agency:
BBDO / New York
Client:
BBC World
Title:
Cables: Food Drop
Category:
Environmental Design / Single
Annual ID:
08028D
