The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Voyeur
Agency: BBDO / New York
Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Wave of Trees
Agency: Naga DDB Malaysia / Petaling Jaya
Client: Regional Environmental Awareness (REACH) Category: Public Service/Non-Profit/Educational / Posters - Single
Signatures
Agency: TBWA\Paris / Boulogne-Billancourt
Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Falling Crackers
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
Pokémon GTS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: The Pokémon Company / Nintendo of America Inc. / Nintendo of Europe GmbH Category: Branded Applications / Web
Happiness Factory, The Movie
Agency: Psyop / New York
Client: Coca-Cola Category: Non-Broadcast / Single
Compressed Radio
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Basketball Disciple (Kobe Mentu)
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Nike China Category: Television / Unscripted series
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Malteser "Typo Crash" Banner
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Fixed Space / Single
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Integral
Agency: The Rumpus Room / London
Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Responsibility Campaign
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Documentary Project
Agency: OgilvyEntertainment / New York
Client: IBM Category: Film / Documentaries
Orange Unlimited
Agency: Poke London / London
Client: Orange Category: Microsites / Product-Specific Subsites
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Music / Integration of a brand in a music environment
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
The 3-D Cover
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
One million clicks
Agency: GrupoW / Saltillo
Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom
Agency: R/GA / New York
Client: Nike Category: Integrated Branding Campaign / Interactive Only
Chicago Cubs Trade Print
Agency: Jones / Chicago
Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Matchbox "Young Drivers" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Transformers
Agency: Creative Artists Agency / Los Angeles
Client: Hasbro Category: Film / Theatrical releases
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Be Kind Rewind Movie Website
Agency: Whybin TBWA \ TEQUILA / Sydney
Client: New Line Cinema Category: Web Sites / Community-driven
Adopt A New Life - "Outside"
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
The World's Greatest Dice Roll
Agency: ACNE Digital / Stockholm
Client: Gnuf Category: Microsites / Corporate Image
FIGHT FOR KISSES
Agency: JWT PARIS / Levallois Perret
Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
AXE The Gamekillers TV Show
Agency: BBH / New York
Client: Unilever Category: Branded Content / Campaign
Tree drawings
Agency: Jung von Matt AG / Stuttgart
Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Dad's First
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Try Drugs
Agency: Kitchen Leo Burnett / Oslo
Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Impossible Is Nothing - Where Sport Meets Art
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project
Agency: Droga5 / New York
Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Don't Give Up
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Single
Staffblaster
Agency: archibald ingall stretton... / London
Client: archibald ingall stretton Category: Self-Promotion / Websites