The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

"iwai" poster Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Campaign
Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Try Drugs Agency: Kitchen Leo Burnett / Oslo Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Staffblaster Agency: archibald ingall stretton... / London Client: archibald ingall stretton Category: Self-Promotion / Websites
R/GA Tattoo Santa 2007 Agency: R/GA / New York Client: R/GA Category: Self-Promotion / Websites
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Typophile Film Festival 4 Agency: VA441/BYU / Salt Lake City Client: Typophile/Punchcut Category: Broadcast Design / Single
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Around the world in five kitchens Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Microsites / Campaigns
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Affixen Agency: Kinetic Singapore / Singapore Client: Affixen Category: Corporate Identity / Corporate Identity - Campaign
Be Kind Rewind Movie Website Agency: Whybin TBWA \ TEQUILA / Sydney Client: New Line Cinema Category: Web Sites / Community-driven
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Falling Crackers Agency: Euro RSCG Worldwide / New York Client: Ritz Category: Collateral Design / Posters - Single
BBC Cables Campaign Agency: BBDO / New York Client: BBC World Category: Outdoor / Outdoor - Campaign
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
Cables: Food Drop Agency: BBDO / New York Client: BBC World Category: Environmental Design / Single
Compressed Radio Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Voyeur Agency: BBDO / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Trouble Maker Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Dare Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Specials or one-time screening
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Responsibility Campaign Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Brand Gaming / Online
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Brand Gaming / Online
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
AXE The Gamekillers TV Show Agency: BBH / New York Client: Unilever Category: Branded Content / Campaign
Big Brother Agency: Lean Mean Fighting Machine / London Client: Virgin Bets Category: Banners - Fixed Space / Campaign
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Virtual Watch Agency: Arc/Leo Burnett / Lisbon Client: One Watches Category: Direct Mail / Single
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases

2008 Design Silver Pencil

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" poster

Collateral Design / Posters - Campaign

08018D

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Interactive Silver Pencil

Kitchen Leo Burnett / Oslo

Department of Health

Try Drugs

Public Service/Cultural Institutions/Educational / Websites

08089N

2008 Interactive Silver Pencil

archibald ingall stretton... / London

archibald ingall stretton

Staffblaster

Self-Promotion / Websites

08079N

2008 Interactive Silver Pencil

R/GA / New York

R/GA

R/GA Tattoo Santa 2007

Self-Promotion / Websites

08080N

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Design Silver Pencil

VA441/BYU / Salt Lake City

Typophile/Punchcut

Typophile Film Festival 4

Broadcast Design / Single

08036D

2008 Design Silver Pencil

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Environmental Design / Campaign

08031D

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

Around the world in five kitchens

Microsites / Campaigns

08024N

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Design Silver Pencil

Kinetic Singapore / Singapore

Affixen

Affixen

Corporate Identity / Corporate Identity - Campaign

08005D

2008 Interactive Silver Pencil

Whybin TBWA \ TEQUILA / Sydney

New Line Cinema

Be Kind Rewind Movie Website

Web Sites / Community-driven

08036N

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Design Silver Pencil

Euro RSCG Worldwide / New York

Ritz

Falling Crackers

Collateral Design / Posters - Single

08014D

2008 Advertising Silver Pencil

BBDO / New York

BBC World

BBC Cables Campaign

Outdoor / Outdoor - Campaign

08014A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Design Silver Pencil

BBDO / New York

BBC World

Cables: Food Drop

Environmental Design / Single

08028D

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Smith Micro Software/StuffIt Deluxe

Compressed Radio

Consumer Radio / Campaign

08044R

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Branded Entertainment Silver Pencil

BBDO / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Design Silver Pencil

Hantang Communications Group / Shanghai

Wptt Contraceptive

Trouble Maker

Package Design / Campaign

08012D

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Dare

Television / Specials or one-time screening

08005E

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Advertising Silver Pencil

Hill Holliday / Boston

Liberty Mutual

Responsibility Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08010A

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Interactive Silver Pencil

Farfar / Stockholm

Nokia

Get out and play

Brand Gaming / Online

08039N

2008 Interactive Silver Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Brand Gaming / Online

08040N

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Advertising Silver Pencil

BBH / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Bets

Big Brother

Banners - Fixed Space / Campaign

08005N

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Design Silver Pencil

Arc/Leo Burnett / Lisbon

One Watches

Virtual Watch

Direct Mail / Single

08034D

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Interactive Silver Pencil

Scholz & Friends / Berlin

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

08047N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

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