The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Compressed Radio Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Bjorn Borg Agency: Farfar / Stockholm Client: Bjorn Borg Category: Web Sites / E-Commerce
Halo 3 Sonic Vault Agency: AKQA / London Client: Xbox Category: Mobile Advertising / Single
Adopt A New Life - "Outside" Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Single
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Single
Impossible Is Nothing - Where Sport Meets Art Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Integrated Branding / Integrated Branding Campaign
Tap Project Agency: Droga5 / New York Client: Unicef/Tap Project Category: Integrated Branding / Integrated Branding Campaign
15 Below Project Agency: TAXI Canada Inc / Toronto Client: TAXI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
Matchbox "Young Drivers" Campaign - Motif: Mustang Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Try Drugs Agency: Kitchen Leo Burnett / Oslo Client: Department of Health Category: Public Service/Cultural Institutions/Educational / Websites
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
Transformers Agency: Creative Artists Agency / Los Angeles Client: Hasbro Category: Film / Theatrical releases
The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Malteser "Typo Crash" Banner Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Outdoor / Outdoor - Single
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Branded Content / Single
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
Staircase Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Unicef Category: Public Service/Political Print / Outdoor and Posters - Single
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Political Print / Newspaper or Magazine - Campaign
BBC 2 IDENTS Agency: Abbott Mead Vickers BBDO / London Client: BBC 2 Category: Broadcast Design / Campaign
Screensaver Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Branded Applications / Desktop
AXE The Gamekillers TV Show Agency: BBH New York / New York Client: Unilever Category: Branded Content / Campaign

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Smith Micro Software/StuffIt Deluxe

Compressed Radio

Consumer Radio / Campaign

08044R

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Interactive Silver Pencil

Farfar / Stockholm

Bjorn Borg

Bjorn Borg

Web Sites / E-Commerce

08033N

2008 Interactive Silver Pencil

AKQA / London

Xbox

Halo 3 Sonic Vault

Mobile Advertising / Single

08050N

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life - "Outside"

Public Service/Political Print / Newspaper or Magazine - Single

08027A

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Quote

Banners - Dynamic / Single

08009N

2008 Advertising Silver Pencil

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing - Where Sport Meets Art

Integrated Branding / Integrated Branding Campaign

08086G

2008 Advertising Silver Pencil

Droga5 / New York

Unicef/Tap Project

Tap Project

Integrated Branding / Integrated Branding Campaign

08087G

2008 Advertising Silver Pencil

TAXI Canada Inc / Toronto

TAXI

15 Below Project

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08079A

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Dem Phones

Self-Promotion / Branded Content

08082N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Mustang

Collateral Design / P.O.P. and In-Store - Single

08021D

2008 Interactive Silver Pencil

Blitz / Los Angeles

Adobe

Adobe Creativity Conducted Flash Interactive Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08065N

2008 Interactive Silver Pencil

Kitchen Leo Burnett / Oslo

Department of Health

Try Drugs

Public Service/Cultural Institutions/Educational / Websites

08089N

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Design Silver Pencil

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Environmental Design / Campaign

08031D

2008 Branded Entertainment Silver Pencil

Creative Artists Agency / Los Angeles

Hasbro

Transformers

Film / Theatrical releases

08008E

2008 Advertising Silver Pencil

TBWA\Asia Pacific / Singapore

TBWAAsia Pacific

The Book

Collateral / Self-promotion (Agencies or individuals )

08024A

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

Wieden+Kennedy

People We Can't Sleep With

Collateral / Self-promotion (Agencies or individuals )

08025A

2008 Interactive Silver Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Banner

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08084N

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Advertising Silver Pencil

BBDO New York / New York

BBC World

Cables: Protest

Outdoor / Outdoor - Single

08013A

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Branded Content / Single

08090T

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Advertising Silver Pencil

Shanghai Ogilvy & Mather Advertising / shanghai

Unicef

Staircase

Public Service/Political Print / Outdoor and Posters - Single

08031A

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Advertising Silver Pencil

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Public Service/Political Print / Newspaper or Magazine - Campaign

08029A

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

BBC 2

BBC 2 IDENTS

Broadcast Design / Campaign

08038D

2008 Interactive Silver Pencil

Scholz & Friends / Berlin

jobsintown.de GmbH

Screensaver

Branded Applications / Desktop

08047N

2008 Advertising Silver Pencil

BBH New York / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

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