The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

The Piss Screen Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Main Taxi Frankfurt Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Absolut Machines Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Documentary Project Agency: OgilvyEntertainment / New York Client: IBM Category: Film / Documentaries
International LoneStar - "Drive and Deliver" Agency: Fathom Communications / Chicago Client: Navistar, Inc Category: Film / Documentaries
David Ogilvy: Original Mad Man Agency: OgilvyEntertainment / New York Client: Ogilvy & Mather Category: Film / Documentaries
UNIQLOCK Agency: Projector inc. / Tokyo Client: UNIQLO CO., LTD. Category: Microsites / Campaigns
Around the world in five kitchens Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Microsites / Campaigns
Xfactor Agency: CHI & Partners / London Client: Carphone Warehouse Category: Microsites / Campaigns
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Plant More Lives Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Dem Phones Agency: Lean Mean Fighting Machine / London Client: Lean Mean Fighting Machine Category: Self-Promotion / Branded Content
MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Making of/John 117 Monument Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
HBO Voyeur Agency: BBDO Client: HBO Category: Web Sites / Corporate Image
Bravia Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
You need a quiet space Agency: Forsman & Bodenfors / Gothenburg Client: IKEA SWEDEN Category: Web Sites / Corporate Image
Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
United Countries of Baseball - Country Maps Agency: Cole & Weber United / Seattle Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Branded Content / Campaign
AXE The Gamekillers TV Show Agency: BBH New York / New York Client: Unilever Category: Branded Content / Campaign
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
“D’oh Thank Heaven:” Simpsons Kwik-E-Mart Agency: TracyLocke/Freshworks / Dallas Client: 7-Eleven Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Agency: BBDO New York / New York Client: HBO Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Voyeur Projection Installation Agency: BBDO New York / New York Client: HBO/Voyeur Category: Environmental Design / Single
Cables: Food Drop Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Clubman Agency: glue London / London Client: MINI Category: Banners - Dynamic / Campaign
Honda Internavi Agency: Dentsu Inc. / Tokyo Client: Honda Motor Co.,Ltd Category: Banners - Dynamic / Campaign
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
Tan Hong Ming/Race/Karate Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Campaign
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
State of Mind Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Campaign
Big Brother Agency: Lean Mean Fighting Machine / London Client: Virgin Bets Category: Banners - Fixed Space / Campaign

2008 Interactive Gold Pencil

Saatchi & Saatchi GmbH / Frankfurt

Main Taxi Frankfurt

The Piss Screen

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08061N

2008 Interactive Silver Pencil

Great Works / Stockholm

V&S Absolut Spirits

Absolut Machines

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08062N

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Branded Entertainment Silver Pencil

OgilvyEntertainment / New York

IBM

Documentary Project

Film / Documentaries

08011E

2008 Branded Entertainment Bronze Pencil

Fathom Communications / Chicago

Navistar, Inc

International LoneStar - "Drive and Deliver"

Film / Documentaries

08012E

2008 Branded Entertainment Bronze Pencil

OgilvyEntertainment / New York

Ogilvy & Mather

David Ogilvy: Original Mad Man

Film / Documentaries

08013E

2008 Interactive Gold Pencil

Projector inc. / Tokyo

UNIQLO CO., LTD.

UNIQLOCK

Microsites / Campaigns

08023N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

Around the world in five kitchens

Microsites / Campaigns

08024N

2008 Interactive Bronze Pencil

CHI & Partners / London

Carphone Warehouse

Xfactor

Microsites / Campaigns

08025N

2008 Interactive Bronze Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Microsites / Campaigns

08026N

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Design Gold Pencil

Ogilvy & Mather / Mumbai

WWF - India

Plant More Lives

Public Service/Non-Profit/Educational / Posters - Campaign

08043D

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Lean Mean Fighting Machine

Dem Phones

Self-Promotion / Branded Content

08082N

2008 Interactive Bronze Pencil

MAKIBISHI inc. / Tokyo

MAKIBISHI inc.

MAKIBISHI COMIC

Self-Promotion / Branded Content

08083N

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Making of/John 117 Monument

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08075A

2008 Advertising Silver Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08076A

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Advertising Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08451A

2008 Interactive Gold Pencil

BBDO

HBO

HBO Voyeur

Web Sites / Corporate Image

08027N

2008 Interactive Silver Pencil

Dare / London

Sony

Bravia

Web Sites / Corporate Image

08028N

2008 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

IKEA SWEDEN

You need a quiet space

Web Sites / Corporate Image

08029N

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Advertising Bronze Pencil

Cole & Weber United / Seattle

Nike / MLB

United Countries of Baseball - Country Maps

Collateral / P.O.P. and In-Store - Campaign

08019A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

08020A

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Branded Content / Campaign

08091T

2008 Advertising Silver Pencil

BBH New York / New York

Unilever

AXE The Gamekillers TV Show

Branded Content / Campaign

08092T

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Branded Entertainment Gold Pencil

TracyLocke/Freshworks / Dallas

7-Eleven

“D’oh Thank Heaven:” Simpsons Kwik-E-Mart

Events and Installations / Creative positioning of a brand outside traditional or online media

08023E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Events and Installations / Creative positioning of a brand outside traditional or online media

08024E

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Design Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Projection Installation

Environmental Design / Single

08027D

2008 Design Silver Pencil

BBDO New York / New York

BBC World

Cables: Food Drop

Environmental Design / Single

08028D

2008 Design Bronze Pencil

BBDO New York / New York

BBC World

Cables: Protest

Environmental Design / Single

08029D

2008 Interactive Gold Pencil

glue London / London

MINI

Clubman

Banners - Dynamic / Campaign

08011N

2008 Interactive Silver Pencil

Dentsu Inc. / Tokyo

Honda Motor Co.,Ltd

Honda Internavi

Banners - Dynamic / Campaign

08012N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Advertising Silver Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Tan Hong Ming/Race/Karate

Public Service/Political Television / Campaign

08039T

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Interactive Gold Pencil

glue London / London

Royal Marines

State of Mind

Banners - Fixed Space / Campaign

08004N

2008 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Bets

Big Brother

Banners - Fixed Space / Campaign

08005N

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