Award

Agency

Client

Title

Category

Annual ID

The Gamekillers TV Show - Episode 1 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
Basketball Disciple (Kobe Mentu) Agency: Wieden + Kennedy Shanghai / Shanghai Client: Nike China Category: Television / Unscripted series
The Gamekillers TV Show - Episode 4 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
GORILLA Agency: Fallon London / London Client: CADBURY DAIRY MILK Category: Online Branded Content / Single
be oNline B Agency: AATOAA Client: Arcade Fire Category: Online Branded Content / Single
WhopperFreakout.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Content / Single
Who? Agency: Ogilvy & Mather / Hong Kong Client: scmp.com Category: Online Branded Content / Single
Dynamite Surfing Agency: Saatchi & Saatchi / Copenhagen Client: Quiksilver Denmark Category: Online Branded Content / Single
BBC Cables Campaign Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Campaign
Ripped Reality Standee Agency: Publicis Malaysia / Petaling Jaya Client: Hewlett-Packard Malaysia Category: Environmental Design / Campaign
The Humanities. The ABC of Humankind. Agency: Scholz & Friends Identify / Berlin Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Chicago Cubs Trade Print Agency: Jones / Chicago Client: Chicago Cubs Category: Trade / Full Page or Spread - Campaign
Dangerous Ground Project Agency: CHI & Partners / London Client: No More Landmines Category: Public Service/Cultural Institutions/Educational / Microsites
Emotional cities Agency: Farfar / Stockholm Client: Erik Krikortz Category: Public Service/Cultural Institutions/Educational / Microsites
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Apple 1984 Focus Groups Agency: Arnold Worldwide / Boston Client: Arnold Category: Non-Broadcast / Single
Happiness Factory, The Movie Agency: Psyop / New York Client: Coca-Cola Category: Non-Broadcast / Single
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Tree drawings Agency: Jung von Matt AG / Stuttgart Client: Forest Stewardship Council Category: Public Service/Non-Profit/Educational / Collateral - Campaign
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
Simpsons Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Integrated Branding Campaign / Interactive and Non-Interactive
REC YOU Agency: GT INC. / Tokyo Client: SONY Category: Integrated Branding Campaign / Interactive and Non-Interactive
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Adobe Creativity Conducted Flash Interactive Wall Agency: Blitz / Los Angeles Client: Adobe Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Integrated Campaign Agency: BBDO New York / New York Client: HBO/Voyeur Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90

2008 Branded Entertainment Gold Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 1

Television / Unscripted series

08002E

2008 Branded Entertainment Silver Pencil

Wieden + Kennedy Shanghai / Shanghai

Nike China

Basketball Disciple (Kobe Mentu)

Television / Unscripted series

08003E

2008 Branded Entertainment Bronze Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 4

Television / Unscripted series

08004E

2008 Interactive Gold Pencil

Fallon London / London

CADBURY DAIRY MILK

GORILLA

Online Branded Content / Single

08054N

2008 Interactive Gold Pencil

AATOAA

Arcade Fire

be oNline B

Online Branded Content / Single

08055N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

WhopperFreakout.com

Online Branded Content / Single

08056N

2008 Interactive Bronze Pencil

Ogilvy & Mather / Hong Kong

scmp.com

Who?

Online Branded Content / Single

08057N

2008 Interactive Bronze Pencil

Saatchi & Saatchi / Copenhagen

Quiksilver Denmark

Dynamite Surfing

Online Branded Content / Single

08058N

2008 Design Gold Pencil

BBDO New York / New York

BBC World

BBC Cables Campaign

Environmental Design / Campaign

08030D

2008 Design Silver Pencil

Publicis Malaysia / Petaling Jaya

Hewlett-Packard Malaysia

Ripped Reality Standee

Environmental Design / Campaign

08031D

2008 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Fedaral Ministry of Education and Research

The Humanities. The ABC of Humankind.

Environmental Design / Campaign

08032D

2008 Advertising Silver Pencil

Jones / Chicago

Chicago Cubs

Chicago Cubs Trade Print

Trade / Full Page or Spread - Campaign

08017A

2008 Interactive Gold Pencil

CHI & Partners / London

No More Landmines

Dangerous Ground Project

Public Service/Cultural Institutions/Educational / Microsites

08086N

2008 Interactive Silver Pencil

Farfar / Stockholm

Erik Krikortz

Emotional cities

Public Service/Cultural Institutions/Educational / Microsites

08087N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Advertising Gold Pencil

Arnold Worldwide / Boston

Arnold

Apple 1984 Focus Groups

Non-Broadcast / Single

08071T

2008 Advertising Silver Pencil

Psyop / New York

Coca-Cola

Happiness Factory, The Movie

Non-Broadcast / Single

08072T

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

2008 Design Silver Pencil

Jung von Matt AG / Stuttgart

Forest Stewardship Council

Tree drawings

Public Service/Non-Profit/Educational / Collateral - Campaign

08046D

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding Campaign / Interactive and Non-Interactive

08073N

2008 Interactive Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsons Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08074N

2008 Interactive Silver Pencil

GT INC. / Tokyo

SONY

REC YOU

Integrated Branding Campaign / Interactive and Non-Interactive

08075N

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Advertising Silver Pencil

TBWA\Asia Pacific / Singapore

TBWAAsia Pacific

The Book

Collateral / Self-promotion (Agencies or individuals )

08024A

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

Wieden+Kennedy

People We Can't Sleep With

Collateral / Self-promotion (Agencies or individuals )

08025A

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Interactive Gold Pencil

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08064N

2008 Interactive Silver Pencil

Blitz / Los Angeles

Adobe

Adobe Creativity Conducted Flash Interactive Wall

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08065N

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Advertising Gold Pencil

BBDO New York / New York

HBO/Voyeur

Voyeur Integrated Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08081A

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

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