The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
Helicopter View Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
One Cigarette Agency: Saatchi & Saatchi South Africa / Cape Town Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
"New" Diamond Shreddies Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
The Gamekillers TV Show - Episode 4 Agency: BBH New York / New York Client: Unilever Category: Television / Unscripted series
The Clock Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Waitless Agency: Goodby, Silverstein and Partners / San Francisco Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour Agency: Nitro London/Mook / London Client: Nike Category: Online Branded Content / Campaign
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Grocers Corporate Identity Agency: Leo Burnett / #03-01 Far East Square Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
Surfing Campaign Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
Telia Safety Agency: Daddy / Göteborg Client: Telia Sonera Category: Banners - Fixed Space / Single
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Glowing Sticker Agency: BBDO GUERRERO ORTEGA / Makati City Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Advertising Bronze Pencil

Ogilvy Singapore / Singapore

The Economist

Helicopter View

Consumer Newspaper / Full Page or Spread - Single

08003A

2008 Advertising Bronze Pencil

Saatchi & Saatchi South Africa / Cape Town

Volunteer Wildfire Services

One Cigarette

Public Service/Political Print / Newspaper or Magazine - Single

08028A

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Design Bronze Pencil

BBDO New York / New York

BBC World

Cables: Protest

Environmental Design / Single

08029D

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Advertising Bronze Pencil

Ogilvy & Mather / Toronto

Kraft Canada Inc - Shreddies

"New" Diamond Shreddies

Integrated Branding / Integrated Branding Campaign

08088G

2008 Branded Entertainment Bronze Pencil

BBH New York / New York

Unilever

The Gamekillers TV Show - Episode 4

Television / Unscripted series

08004E

2008 Interactive Bronze Pencil

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

The Clock

Banners - Dynamic / Single

08010N

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

08022D

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Interactive Bronze Pencil

Goodby, Silverstein and Partners / San Francisco

Sprint

Waitless

Online Branded Content / Campaign

08059N

2008 Interactive Bronze Pencil

Nitro London/Mook / London

Nike

T90: The "Put It Where You Want It" Tour

Online Branded Content / Campaign

08060N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Design Bronze Pencil

Leo Burnett / #03-01 Far East Square

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Corporate Identity / Corporate Identity - Campaign

08006D

2008 Interactive Bronze Pencil

Neue Digitale GmbH / Frankfurt am Main

Audi AG

Audi A4 Global Drives

Branded Applications / Web

08046N

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Advertising Bronze Pencil

DRAFTFCB / Chicago

International Surfing Museum

Surfing Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

08034A

2008 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Global Environment Organization

DOOMSDAY

Public Service/Political Print / Outdoor and Posters - Campaign

08035A

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Interactive Bronze Pencil

Daddy / Göteborg

Telia Sonera

Telia Safety

Banners - Fixed Space / Single

08003N

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

08011A

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Design Bronze Pencil

BBDO GUERRERO ORTEGA / Makati City

WWF

Glowing Sticker

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08045D

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

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