The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Human Energy
Agency: BBDO / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
AIDS Stats
Agency: King James / Cape Town
Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Music / Integration of a brand in a music environment
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox Category: Microsites / Product-Specific Subsites
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08003A
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Annual ID:
08032D
Award:
2008 Advertising Bronze Pencil
Agency:
Cole & Weber United / Seattle
Client:
Nike / MLB
Title:
United Countries of Baseball - Country Maps
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08019A
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08020A
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Interactive Bronze Pencil
Agency:
RED Interactive Agency / Salt Lake City
Client:
RED Interactive Agency
Title:
RED Universe
Category:
Self-Promotion / Websites
Annual ID:
08081N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Advertising Bronze Pencil
Agency:
King James / Cape Town
Client:
Independent Newspapers
Title:
AIDS Stats
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
08030A
Award:
2008 Advertising Bronze Pencil
Agency:
VITRUVIO LEO BURNETT / Madrid
Client:
TCM. Turner Classic Movies
Title:
The films you should have seen by now
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
08054T
Award:
2008 Design Bronze Pencil
Agency:
Penguin Graphics / Hiroshima
Client:
Aioi Dental Clinic
Title:
Aioi Dental Clinic No.2
Category:
Corporate Identity / Corporate Identity - Single
Annual ID:
08004D
Award:
2008 Interactive Bronze Pencil
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Sprint
Title:
Waitless
Category:
Online Branded Content / Campaign
Annual ID:
08059N
Award:
2008 Interactive Bronze Pencil
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Annual ID:
08060N
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08011A
Award:
2008 Interactive Bronze Pencil
Agency:
DDB Germany, Hamburg / Hamburg
Client:
Nike Deutschland GmbH
Title:
Nike + Miles
Category:
Branded Applications / Desktop
Annual ID:
08048N
Award:
2008 Design Bronze Pencil
Agency:
Good Design Company / Shibuya
Client:
TAKEO CO., LTD.
Title:
TAKEO PAPER SHOW 2007
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08025D
Award:
2008 Design Bronze Pencil
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08026D
Award:
2008 Interactive Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08063N
Award:
2008 Interactive Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Annual ID:
08030N
Award:
2008 Interactive Bronze Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Annual ID:
08031N
Award:
2008 Advertising Bronze Pencil
Agency:
DraftFCB New Zealand / Auckland
Client:
Prime
Title:
The L Word
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
08067T
Award:
2008 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Annual ID:
08051N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Annual ID:
08022E
Award:
2008 Interactive Bronze Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08090N
Award:
2008 Advertising Bronze Pencil
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Sport Factory Outlet
Title:
Tribal sovereignty
Category:
Consumer Radio / Single
Annual ID:
08042R
Award:
2008 Interactive Bronze Pencil
Agency:
777interactive / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08066N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou / Barcelona
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08067N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08076N
Award:
2008 Interactive Bronze Pencil
Agency:
Lowe Roche / Toronto
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08077N
Award:
2008 Advertising Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Surprise
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08048T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
SONY BRAVIA
Title:
PLAY-DOH
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08049T
Award:
2008 Advertising Bronze Pencil
Agency:
Fallon London / London
Client:
CADBURY'S DAIRY MILK
Title:
GORILLA
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08050T
Award:
2008 Advertising Bronze Pencil
Agency:
Wieden+Kennedy/Portland
Client:
Coca Cola
Title:
Coca Cola "It's Mine"
Category:
Consumer Television / Over :30 - Single - max. :90
Annual ID:
08051T
Award:
2008 Advertising Bronze Pencil
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08069T
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08001D
Award:
2008 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Annual ID:
08006N
Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / New York
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Annual ID:
08017N
Award:
2008 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Annual ID:
08018N
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA & McCann SF/T.A.G. / San Francisco
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Annual ID:
08021N
