The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
Creature Agency: Pilot NY / New York Client: Andrew Zuckerman Category: Publication Design / Book Design
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Helicopter View Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Humanities. The ABC of Humankind. Agency: Scholz & Friends Identify / Berlin Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Tan Agency: TBWA\Tequila Singapore / Singapore Client: Photolibrary Category: Trade / Full Page or Spread - Single
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
One Cigarette Agency: Saatchi & Saatchi South Africa / Cape Town Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Xfactor Agency: CHI & Partners / London Client: Carphone Warehouse Category: Microsites / Campaigns
Non Stop Fernando Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Microsites / Campaigns
Telia Safety Agency: Daddy / Göteborg Client: Telia Sonera Category: Banners - Fixed Space / Single
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Cape Times Agency: Lowe Bull (Cape) / Cape Town Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign

2008 Interactive Bronze Pencil

DDB Germany, Hamburg / Hamburg

Nike Deutschland GmbH

Nike + Miles

Branded Applications / Desktop

08048N

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Design Bronze Pencil

Pilot NY / New York

Andrew Zuckerman

Creature

Publication Design / Book Design

08033D

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Advertising Bronze Pencil

Ogilvy Singapore / Singapore

The Economist

Helicopter View

Consumer Newspaper / Full Page or Spread - Single

08003A

2008 Design Bronze Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

08039D

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Design Bronze Pencil

Scholz & Friends Identify / Berlin

Fedaral Ministry of Education and Research

The Humanities. The ABC of Humankind.

Environmental Design / Campaign

08032D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

08022D

2008 Advertising Bronze Pencil

TBWA\Tequila Singapore / Singapore

Photolibrary

Tan

Trade / Full Page or Spread - Single

08016A

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

08011A

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

2008 Advertising Bronze Pencil

Saatchi & Saatchi South Africa / Cape Town

Volunteer Wildfire Services

One Cigarette

Public Service/Political Print / Newspaper or Magazine - Single

08028A

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Advertising Bronze Pencil

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral / Posters - Campaign

08021A

2008 Interactive Bronze Pencil

CHI & Partners / London

Carphone Warehouse

Xfactor

Microsites / Campaigns

08025N

2008 Interactive Bronze Pencil

Lean Mean Fighting Machine / London

Emirates

Non Stop Fernando

Microsites / Campaigns

08026N

2008 Interactive Bronze Pencil

Daddy / Göteborg

Telia Sonera

Telia Safety

Banners - Fixed Space / Single

08003N

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Advertising Bronze Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Advertising Bronze Pencil

Lowe Bull (Cape) / Cape Town

Independent Newspaper

Cape Times

Consumer Newspaper / Full Page or Spread - Campaign

08006A

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

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