The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Integrated Branding Campaign / Interactive Only
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Camp Okutta
Agency: john st. advertising / toronto
Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Motorby
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
One Cigarette
Agency: Saatchi & Saatchi South Africa / Cape Town
Client: Volunteer Wildfire Services Category: Public Service/Political Print / Newspaper or Magazine - Single
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Film / Theatrical releases
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Wall Mural Campaign
Agency: BBDO New York / New York
Client: Havaianas Category: Outdoor / Outdoor - Campaign
Human Energy
Agency: BBDO New York / New York
Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
The Endangered Collection
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Award:
2008 Interactive Bronze Pencil
Agency:
DDB Germany, Hamburg / Hamburg
Client:
Nike Deutschland GmbH
Title:
Nike + Miles
Category:
Branded Applications / Desktop
Annual ID:
08048N
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Design Bronze Pencil
Agency:
Pilot NY / New York
Client:
Andrew Zuckerman
Title:
Creature
Category:
Publication Design / Book Design
Annual ID:
08033D
Award:
2008 Design Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Broadcast Design / Single
Annual ID:
08037D
Award:
2008 Interactive Bronze Pencil
Agency:
Dentsu Inc. / Tokyo
Client:
World Commerce Coporation
Title:
The challenge of the CRAZY GENIUS
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08071N
Award:
2008 Interactive Bronze Pencil
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Integrated Branding Campaign / Interactive Only
Annual ID:
08072N
Award:
2008 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Annual ID:
08034N
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Advertising Bronze Pencil
Agency:
TAXI Canada Inc / Toronto
Client:
Pfizer Canada Inc
Title:
Dog
Category:
Consumer Television / :20 and Under - Single
Annual ID:
08064T
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Annual ID:
08051N
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08003A
Award:
2008 Design Bronze Pencil
Agency:
McCann Worldgroup SF & T.A.G. / San Francisco
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Annual ID:
08039D
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Annual ID:
08032D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08022D
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Interactive Bronze Pencil
Agency:
john st. advertising / toronto
Client:
Warchild Canada
Title:
Camp Okutta
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08093N
Award:
2008 Advertising Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Motorby
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Annual ID:
08077A
Award:
2008 Advertising Bronze Pencil
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Jim, Elizabeth, Mike
Category:
Consumer Television / :30/:25 - Campaign
Annual ID:
08063T
Award:
2008 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08011A
Award:
2008 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
TED Conferences
Title:
TED Conferences Web Site
Category:
Web Sites / Community-driven
Annual ID:
08037N
Award:
2008 Interactive Bronze Pencil
Agency:
777interactive / Tokyo
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08066N
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou / Barcelona
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08067N
Award:
2008 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08088N
Award:
2008 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Annual ID:
08009D
Award:
2008 Design Bronze Pencil
Agency:
Family Business / Stockholm
Client:
V&S Absolut Spirits, Sweden
Title:
Absolut Disco
Category:
Package Design / Single
Annual ID:
08010D
Award:
2008 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08058T
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08059T
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Interactive Bronze Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08090N
Award:
2008 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi South Africa / Cape Town
Client:
Volunteer Wildfire Services
Title:
One Cigarette
Category:
Public Service/Political Print / Newspaper or Magazine - Single
Annual ID:
08028A
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Annual ID:
08010E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
McCann Erickson / New York
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Annual ID:
08016E
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08076N
Award:
2008 Interactive Bronze Pencil
Agency:
Lowe Roche / Toronto
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08077N
Award:
2008 Advertising Bronze Pencil
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Sport Factory Outlet
Title:
Tribal sovereignty
Category:
Consumer Radio / Single
Annual ID:
08042R
Award:
2008 Interactive Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08063N
Award:
2008 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Annual ID:
08006N
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather - New Delhi / Gurgaon
Client:
GlaxoSmithKline
Title:
stomach
Category:
Collateral / Posters - Campaign
Annual ID:
08021A
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Interactive Bronze Pencil
Agency:
Daddy / Göteborg
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Annual ID:
08003N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
08019E
Award:
2008 Advertising Bronze Pencil
Agency:
BBDO New York / New York
Client:
Havaianas
Title:
Wall Mural Campaign
Category:
Outdoor / Outdoor - Campaign
Annual ID:
08015A
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBDO New York / New York
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08025E
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Publicis Mojo / AUCKLAND
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
08026E
Award:
2008 Advertising Bronze Pencil
Agency:
Lowe Bull (Cape) / Cape Town
Client:
Independent Newspaper
Title:
Cape Times
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08006A
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Malaysian Nature Society
Title:
The Endangered Collection
Category:
Public Service/Non-Profit/Educational / Collateral - Campaign
Annual ID:
08001D
