The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
AIDS Stats Agency: King James / Cape Town Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
THE GUM THIEF -DOUGLAS COUPLAND Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
"World's Worst"War Agency: HAKUHODO / TOKYO Client: TOHATO Inc. Category: Brand Gaming / Mobile
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
HoneyShed Agency: Droga5 / New York Client: HoneyShed Category: Web Sites / E-Commerce
Surfing Campaign Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Glowing Sticker Agency: BBDO GUERRERO ORTEGA / Makati City Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Telia Safety Agency: Daddy / Göteborg Client: Telia Sonera Category: Banners - Fixed Space / Single
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Cape Times Agency: Lowe Bull (Cape) / Cape Town Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
Creature Agency: Pilot NY / New York Client: Andrew Zuckerman Category: Publication Design / Book Design
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Helicopter View Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Nike + Miles Agency: DDB Germany, Hamburg / Hamburg Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Broadcast Design / Single
Fresh Agency: GREY Tokyo / Tokyo Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Camp Okutta Agency: john st. advertising / toronto Client: Warchild Canada Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Advertising Bronze Pencil

King James / Cape Town

Independent Newspapers

AIDS Stats

Public Service/Political Print / Newspaper or Magazine - Campaign

08030A

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Advertising Bronze Pencil

Crush Inc. / Toronto

RANDOM HOUSE

THE GUM THIEF -DOUGLAS COUPLAND

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08080A

2008 Advertising Bronze Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Interactive Bronze Pencil

HAKUHODO / TOKYO

TOHATO Inc.

"World's Worst"War

Brand Gaming / Mobile

08044N

2008 Advertising Bronze Pencil

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / Under $50K Budget - Single

08069T

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

2008 Interactive Bronze Pencil

MAKIBISHI inc. / Tokyo

MAKIBISHI inc.

MAKIBISHI COMIC

Self-Promotion / Branded Content

08083N

2008 Interactive Bronze Pencil

Droga5 / New York

HoneyShed

HoneyShed

Web Sites / E-Commerce

08034N

2008 Advertising Bronze Pencil

DRAFTFCB / Chicago

International Surfing Museum

Surfing Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

08034A

2008 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Global Environment Organization

DOOMSDAY

Public Service/Political Print / Outdoor and Posters - Campaign

08035A

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Design Bronze Pencil

BBDO GUERRERO ORTEGA / Makati City

WWF

Glowing Sticker

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08045D

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Interactive Bronze Pencil

Daddy / Göteborg

Telia Sonera

Telia Safety

Banners - Fixed Space / Single

08003N

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Advertising Bronze Pencil

Lowe Bull (Cape) / Cape Town

Independent Newspaper

Cape Times

Consumer Newspaper / Full Page or Spread - Campaign

08006A

2008 Design Bronze Pencil

Pilot NY / New York

Andrew Zuckerman

Creature

Publication Design / Book Design

08033D

2008 Design Bronze Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

08039D

2008 Advertising Bronze Pencil

Ogilvy Singapore / Singapore

The Economist

Helicopter View

Consumer Newspaper / Full Page or Spread - Single

08003A

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Interactive Bronze Pencil

DDB Germany, Hamburg / Hamburg

Nike Deutschland GmbH

Nike + Miles

Branded Applications / Desktop

08048N

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Design Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Broadcast Design / Single

08037D

2008 Design Bronze Pencil

GREY Tokyo / Tokyo

Sushi restaurant JUN

Fresh

Collateral Design / Posters - Single

08015D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Campaign Motif: Skull Fracture

Collateral Design / Posters - Single

08016D

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

08022D

2008 Interactive Bronze Pencil

john st. advertising / toronto

Warchild Canada

Camp Okutta

Public Service/Cultural Institutions/Educational / Online Branded Content

08093N

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

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