The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Campaign
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
The Clock Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
AIDS Stats Agency: King James / Cape Town Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Emails from the past Agency: Jung von Matt AG / Stuttgart Client: Kabel Deutschland Category: Email Marketing / Single
Motorby Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo! -Live Color Wall Project Agency: 777interactive / Tokyo Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap Agency: Doubleyou / Barcelona Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
United Countries of Baseball - Country Maps Agency: Cole & Weber United / Seattle Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web
Glowing Sticker Agency: BBDO GUERRERO ORTEGA / Makati City Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Aioi Dental Clinic No.2 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Control Z Agency: McCann Erickson Brazil / Sao Paulo Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
NiKE iD Studio London Agency: AKQA / London Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps Agency: Lowe Roche / Toronto Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Earth Hour Agency: Leo Burnett / Sydney Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
See My Dress Agency: Kitchen Leo Burnett / Oslo Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Cape Times Agency: Lowe Bull (Cape) / Cape Town Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
Creature Agency: Pilot NY / New York Client: Andrew Zuckerman Category: Publication Design / Book Design
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fresh Agency: GREY Tokyo / Tokyo Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Xbox Halo 3 Agency: McCann Erickson / New York Client: US Army & Xbox Category: Gaming / Online gaming

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Design Bronze Pencil

BBDO New York / New York

BBC World

Cables: Protest

Environmental Design / Single

08029D

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Interactive Bronze Pencil

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

The Clock

Banners - Dynamic / Single

08010N

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Bronze Pencil

King James / Cape Town

Independent Newspapers

AIDS Stats

Public Service/Political Print / Newspaper or Magazine - Campaign

08030A

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Advertising Bronze Pencil

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral / Posters - Campaign

08021A

2008 Interactive Bronze Pencil

Jung von Matt AG / Stuttgart

Kabel Deutschland

Emails from the past

Email Marketing / Single

08052N

2008 Advertising Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Motorby

Innovation in Advertising & Marketing / Innovative Use of Advertising - Single

08077A

2008 Interactive Bronze Pencil

777interactive / Tokyo

Sony Marketing (Japan) Inc.

Color Tokyo! -Live Color Wall Project

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08066N

2008 Interactive Bronze Pencil

Doubleyou / Barcelona

Port Aventura

The Trap

Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign

08067N

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Advertising Bronze Pencil

Cole & Weber United / Seattle

Nike / MLB

United Countries of Baseball - Country Maps

Collateral / P.O.P. and In-Store - Campaign

08019A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

08020A

2008 Interactive Bronze Pencil

Neue Digitale GmbH / Frankfurt am Main

Audi AG

Audi A4 Global Drives

Branded Applications / Web

08046N

2008 Design Bronze Pencil

BBDO GUERRERO ORTEGA / Makati City

WWF

Glowing Sticker

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08045D

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Design Bronze Pencil

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.2

Corporate Identity / Corporate Identity - Single

08004D

2008 Design Bronze Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

08039D

2008 Interactive Bronze Pencil

McCann Erickson Brazil / Sao Paulo

Salvation Army

Control Z

Public Service/Cultural Institutions/Educational / Banners - Dynamic

08085N

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Interactive Bronze Pencil

AKQA / London

Nike

NiKE iD Studio London

Integrated Branding Campaign / Interactive and Non-Interactive

08076N

2008 Interactive Bronze Pencil

Lowe Roche / Toronto

Stella Artois

Stella Artois Traps

Integrated Branding Campaign / Interactive and Non-Interactive

08077N

2008 Advertising Bronze Pencil

Leo Burnett / Sydney

World Wildlife Fund

Earth Hour

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08082A

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Interactive Bronze Pencil

Kitchen Leo Burnett / Oslo

Fretex (Salvation Army's second hand shop)

See My Dress

Public Service/Cultural Institutions/Educational / Websites

08090N

2008 Advertising Bronze Pencil

Lowe Bull (Cape) / Cape Town

Independent Newspaper

Cape Times

Consumer Newspaper / Full Page or Spread - Campaign

08006A

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Design Bronze Pencil

Pilot NY / New York

Andrew Zuckerman

Creature

Publication Design / Book Design

08033D

2008 Advertising Bronze Pencil

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / Under $50K Budget - Single

08069T

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Design Bronze Pencil

GREY Tokyo / Tokyo

Sushi restaurant JUN

Fresh

Collateral Design / Posters - Single

08015D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Campaign Motif: Skull Fracture

Collateral Design / Posters - Single

08016D

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

2008 Branded Entertainment Bronze Pencil

McCann Erickson / New York

US Army & Xbox

Xbox Halo 3

Gaming / Online gaming

08016E

Follow Us