The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc. Category: Brand Gaming / Mobile
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Design Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPhone Bluetooth Headset
Category:
Package Design / Single
Annual ID:
08009D
Award:
2008 Design Bronze Pencil
Agency:
Family Business / Stockholm
Client:
V&S Absolut Spirits, Sweden
Title:
Absolut Disco
Category:
Package Design / Single
Annual ID:
08010D
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Annual ID:
08004E
Award:
2008 Interactive Bronze Pencil
Agency:
Kitchen Leo Burnett / Oslo
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08090N
Award:
2008 Design Bronze Pencil
Agency:
GREY Tokyo / Tokyo
Client:
Sushi restaurant JUN
Title:
Fresh
Category:
Collateral Design / Posters - Single
Annual ID:
08015D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Category:
Collateral Design / Posters - Single
Annual ID:
08016D
Award:
2008 Interactive Bronze Pencil
Agency:
Method / San Francisco
Client:
TED Conferences
Title:
TED Conferences Web Site
Category:
Web Sites / Community-driven
Annual ID:
08037N
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / New York
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Annual ID:
08017N
Award:
2008 Interactive Bronze Pencil
Agency:
CCCP / Amsterdam
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Annual ID:
08018N
Award:
2008 Advertising Bronze Pencil
Agency:
Crush Inc. / Toronto
Client:
RANDOM HOUSE
Title:
THE GUM THIEF -DOUGLAS COUPLAND
Category:
Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Annual ID:
08080A
Award:
2008 Interactive Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Annual ID:
08063N
Award:
2008 Design Bronze Pencil
Agency:
Good Design Company / Shibuya
Client:
TAKEO CO., LTD.
Title:
TAKEO PAPER SHOW 2007
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08025D
Award:
2008 Design Bronze Pencil
Agency:
Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client:
Serviceplan Hamburg
Title:
Dedication CDs
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
08026D
Award:
2008 Design Bronze Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Mattel, Germany
Title:
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Category:
Collateral Design / P.O.P. and In-Store - Single
Annual ID:
08022D
Award:
2008 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Annual ID:
08034N
Award:
2008 Design Bronze Pencil
Agency:
Leo Burnett / #03-01 Far East Square
Client:
Oliver, Patrick & Glenn Grocers Pte Ltd
Title:
Grocers Corporate Identity
Category:
Corporate Identity / Corporate Identity - Campaign
Annual ID:
08006D
Award:
2008 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Annual ID:
08051N
Award:
2008 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
CHOICE FM
Title:
KILL THE GUN
Category:
Public Service/Political Television / Single
Annual ID:
08038T
Award:
2008 Interactive Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Annual ID:
08052N
Award:
2008 Advertising Bronze Pencil
Agency:
JWT / Sydney
Client:
Thrifty
Title:
Birthday Girl
Category:
Consumer Television / Under $50K Budget - Single
Annual ID:
08069T
Award:
2008 Interactive Bronze Pencil
Agency:
MAKIBISHI inc. / Tokyo
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Annual ID:
08083N
Award:
2008 Interactive Bronze Pencil
Agency:
Neue Digitale GmbH / Frankfurt am Main
Client:
Audi AG
Title:
Audi A4 Global Drives
Category:
Branded Applications / Web
Annual ID:
08046N
Award:
2008 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Fedaral Ministry of Education and Research
Title:
The Humanities. The ABC of Humankind.
Category:
Environmental Design / Campaign
Annual ID:
08032D
Award:
2008 Interactive Bronze Pencil
Agency:
DDB Germany, Hamburg / Hamburg
Client:
Nike Deutschland GmbH
Title:
Nike + Miles
Category:
Branded Applications / Desktop
Annual ID:
08048N
Award:
2008 Interactive Bronze Pencil
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Annual ID:
08030N
Award:
2008 Interactive Bronze Pencil
Agency:
TAXI 2 / Toronto
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Annual ID:
08031N
Award:
2008 Advertising Bronze Pencil
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Sport Factory Outlet
Title:
Tribal sovereignty
Category:
Consumer Radio / Single
Annual ID:
08042R
Award:
2008 Interactive Bronze Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Annual ID:
08044N
Award:
2008 Design Bronze Pencil
Agency:
Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
teletheatre
Category:
Broadcast Design / Single
Annual ID:
08037D
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Tequila Singapore / Singapore
Client:
Photolibrary
Title:
Tan
Category:
Trade / Full Page or Spread - Single
Annual ID:
08016A
Award:
2008 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08076N
Award:
2008 Interactive Bronze Pencil
Agency:
Lowe Roche / Toronto
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Annual ID:
08077N
Award:
2008 Advertising Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Annual ID:
08082A
Award:
2008 Interactive Bronze Pencil
Agency:
CHI & Partners / London
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Annual ID:
08025N
Award:
2008 Interactive Bronze Pencil
Agency:
Lean Mean Fighting Machine / London
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Annual ID:
08026N
Award:
2008 Advertising Bronze Pencil
Agency:
Grey Worldwide / New York
Client:
E*Trade
Title:
Baby Trading
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08058T
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Skittles
Title:
Stable
Category:
Consumer Television / :30/:25 - Single
Annual ID:
08059T
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Toronto
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
08088G
Award:
2008 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Daimler AG
Title:
Heaven on earth
Category:
Consumer Magazine / Color: Full Page or Spread - Campaign
Annual ID:
08011A
Award:
2008 Advertising Bronze Pencil
Agency:
Inferno, London / London
Client:
Honda
Title:
Green Letter
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
08023A
Award:
2008 Advertising Bronze Pencil
Agency:
DRAFTFCB / Chicago
Client:
International Surfing Museum
Title:
Surfing Campaign
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08034A
Award:
2008 Advertising Bronze Pencil
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
Global Environment Organization
Title:
DOOMSDAY
Category:
Public Service/Political Print / Outdoor and Posters - Campaign
Annual ID:
08035A
Award:
2008 Interactive Bronze Pencil
Agency:
Doubleyou/Sra. Rushmore / Barcelona
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Annual ID:
08010N
Award:
2008 Advertising Bronze Pencil
Agency:
Cole & Weber United / Seattle
Client:
Nike / MLB
Title:
United Countries of Baseball - Country Maps
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08019A
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Postcards & Look up
Category:
Collateral / P.O.P. and In-Store - Campaign
Annual ID:
08020A
Award:
2008 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Annual ID:
08006N
Award:
2008 Advertising Bronze Pencil
Agency:
TBWA\ESPAÑA / MADRID
Client:
SONY PLAYSTATION
Title:
Guide Dog
Category:
Collateral / P.O.P. and In-Store - Single
Annual ID:
08018A
Award:
2008 Interactive Bronze Pencil
Agency:
McCann Erickson Brazil / Sao Paulo
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Annual ID:
08085N
Award:
2008 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Annual ID:
08088N
Award:
2008 Branded Entertainment Bronze Pencil
Agency:
Mother / London
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Annual ID:
08009E
