The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
601 ARTBOOK PROJECT 2007 Agency: 601bisang / seoul Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments Agency: Marmalade Melbourne / Melbourne Client: Heinz Category: Collateral Design / Posters - Campaign
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Outdoor / Outdoor - Campaign
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
The Endangered Collection Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Malaysian Nature Society Category: Public Service/Non-Profit/Educational / Collateral - Campaign
Nike Zoom Mobile Agency: R/GA / New York Client: Nike Category: Mobile Advertising / Single
Stop Smoking Agency: Forsman & Bodenfors / Gothenburg Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
NIKEiD - if you were a boy, Agency: beacon communications k.k. / Tokyo Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Aioi Dental Clinic No.2 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Glowing Sticker Agency: BBDO GUERRERO ORTEGA / Makati City Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Human Energy Agency: BBDO New York / New York Client: AMP Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Speight's Great Beer Delivery Agency: Publicis Mojo / AUCKLAND Client: Lion Nathan Category: Events and Installations / Creative positioning of a brand outside traditional or online media
SJ Prio Agency: Farfar / Stockholm Client: Swedish railways Category: Banners - Fixed Space / Campaign
Mac Contextuals Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Banners - Dynamic / Campaign
Audi A4 Global Drives Agency: Neue Digitale GmbH / Frankfurt am Main Client: Audi AG Category: Branded Applications / Web
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Cape Times Agency: Lowe Bull (Cape) / Cape Town Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
HIROSHIMA APPEALS 2007 Agency: Shin Matsunaga Design Inc. / Tokyo Client: Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc. Category: Public Service/Non-Profit/Educational / Posters - Single
MAKIBISHI COMIC Agency: MAKIBISHI inc. / Tokyo Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
Grocers Corporate Identity Agency: Leo Burnett / #03-01 Far East Square Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
The Clock Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Banners - Dynamic / Single
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Television / Specials or one-time screening
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Somers Town Agency: Mother / London Client: Eurostar Category: Film / Theatrical releases
teletheatre Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Film / Theatrical releases
AIDS Stats Agency: King James / Cape Town Client: Independent Newspapers Category: Public Service/Political Print / Newspaper or Magazine - Campaign
TED Conferences Web Site Agency: Method / San Francisco Client: TED Conferences Category: Web Sites / Community-driven
Apple.com Agency: Apple / Cupertino Client: Apple Category: Web Sites / Corporate Image
TURBOVISION Agency: TAXI 2 / Toronto Client: MINI Canada Category: Web Sites / Corporate Image
"New" Diamond Shreddies Agency: Ogilvy & Mather / Toronto Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
RED Universe Agency: RED Interactive Agency / Salt Lake City Client: RED Interactive Agency Category: Self-Promotion / Websites
Surfing Campaign Agency: DRAFTFCB / Chicago Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
Creature Agency: Pilot NY / New York Client: Andrew Zuckerman Category: Publication Design / Book Design
Matchbox "Young Drivers" Campaign - Motif: Eldorado Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Cables: Protest Agency: BBDO New York / New York Client: BBC World Category: Environmental Design / Single
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online
THE GUM THIEF -DOUGLAS COUPLAND Agency: Crush Inc. / Toronto Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

2008 Design Bronze Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Broadcast Design / Campaign

08039D

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Design Bronze Pencil

601bisang / seoul

601bisang

601 ARTBOOK PROJECT 2007

Collateral Design / Posters - Campaign

08137D

2008 Design Bronze Pencil

Marmalade Melbourne / Melbourne

Heinz

art condiments

Collateral Design / Posters - Campaign

08144D

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Advertising Bronze Pencil

BBDO New York / New York

Havaianas

Wall Mural Campaign

Outdoor / Outdoor - Campaign

08015A

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Design Bronze Pencil

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Malaysian Nature Society

The Endangered Collection

Public Service/Non-Profit/Educational / Collateral - Campaign

08001D

2008 Interactive Bronze Pencil

R/GA / New York

Nike

Nike Zoom Mobile

Mobile Advertising / Single

08051N

2008 Interactive Bronze Pencil

Forsman & Bodenfors / Gothenburg

APOTEKET (SWEDISH PHARMACY)

Stop Smoking

Public Service/Cultural Institutions/Educational / Microsites

08088N

2008 Interactive Bronze Pencil

beacon communications k.k. / Tokyo

Nike Japan

NIKEiD - if you were a boy,

New Media Innovation & Development / New Media Innovation & Development - Single or Campaign

08063N

2008 Design Bronze Pencil

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.2

Corporate Identity / Corporate Identity - Single

08004D

2008 Design Bronze Pencil

BBDO GUERRERO ORTEGA / Makati City

WWF

Glowing Sticker

Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)

08045D

2008 Branded Entertainment Bronze Pencil

BBDO New York / New York

AMP

Human Energy

Events and Installations / Creative positioning of a brand outside traditional or online media

08025E

2008 Branded Entertainment Bronze Pencil

Publicis Mojo / AUCKLAND

Lion Nathan

Speight's Great Beer Delivery

Events and Installations / Creative positioning of a brand outside traditional or online media

08026E

2008 Interactive Bronze Pencil

Farfar / Stockholm

Swedish railways

SJ Prio

Banners - Fixed Space / Campaign

08006N

2008 Interactive Bronze Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac Contextuals

Banners - Dynamic / Campaign

08013N

2008 Interactive Bronze Pencil

Neue Digitale GmbH / Frankfurt am Main

Audi AG

Audi A4 Global Drives

Branded Applications / Web

08046N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Advertising Bronze Pencil

Lowe Bull (Cape) / Cape Town

Independent Newspaper

Cape Times

Consumer Newspaper / Full Page or Spread - Campaign

08006A

2008 Advertising Bronze Pencil

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral / Posters - Campaign

08021A

2008 Design Bronze Pencil

Shin Matsunaga Design Inc. / Tokyo

Hiroshima International Cultural Foundation, Inc. / Japan Graphic Designers Association Inc.

HIROSHIMA APPEALS 2007

Public Service/Non-Profit/Educational / Posters - Single

08042D

2008 Interactive Bronze Pencil

MAKIBISHI inc. / Tokyo

MAKIBISHI inc.

MAKIBISHI COMIC

Self-Promotion / Branded Content

08083N

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Design Bronze Pencil

Leo Burnett / #03-01 Far East Square

Oliver, Patrick & Glenn Grocers Pte Ltd

Grocers Corporate Identity

Corporate Identity / Corporate Identity - Campaign

08006D

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Interactive Bronze Pencil

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

The Clock

Banners - Dynamic / Single

08010N

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Television / Specials or one-time screening

08006E

2008 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

08011A

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Branded Entertainment Bronze Pencil

Mother / London

Eurostar

Somers Town

Film / Theatrical releases

08009E

2008 Branded Entertainment Bronze Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

teletheatre

Film / Theatrical releases

08010E

2008 Advertising Bronze Pencil

King James / Cape Town

Independent Newspapers

AIDS Stats

Public Service/Political Print / Newspaper or Magazine - Campaign

08030A

2008 Interactive Bronze Pencil

Method / San Francisco

TED Conferences

TED Conferences Web Site

Web Sites / Community-driven

08037N

2008 Interactive Bronze Pencil

Apple / Cupertino

Apple

Apple.com

Web Sites / Corporate Image

08030N

2008 Interactive Bronze Pencil

TAXI 2 / Toronto

MINI Canada

TURBOVISION

Web Sites / Corporate Image

08031N

2008 Advertising Bronze Pencil

Ogilvy & Mather / Toronto

Kraft Canada Inc - Shreddies

"New" Diamond Shreddies

Integrated Branding / Integrated Branding Campaign

08088G

2008 Interactive Bronze Pencil

RED Interactive Agency / Salt Lake City

RED Interactive Agency

RED Universe

Self-Promotion / Websites

08081N

2008 Advertising Bronze Pencil

DRAFTFCB / Chicago

International Surfing Museum

Surfing Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

08034A

2008 Advertising Bronze Pencil

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

Global Environment Organization

DOOMSDAY

Public Service/Political Print / Outdoor and Posters - Campaign

08035A

2008 Design Bronze Pencil

Pilot NY / New York

Andrew Zuckerman

Creature

Publication Design / Book Design

08033D

2008 Design Bronze Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign - Motif: Eldorado

Collateral Design / P.O.P. and In-Store - Single

08022D

2008 Design Bronze Pencil

BBDO New York / New York

BBC World

Cables: Protest

Environmental Design / Single

08029D

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Interactive Bronze Pencil

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

08041N

2008 Advertising Bronze Pencil

Crush Inc. / Toronto

RANDOM HOUSE

THE GUM THIEF -DOUGLAS COUPLAND

Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign

08080A

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