The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Absolut Disco
Agency: Family Business / Stockholm
Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop) Category: Public Service/Cultural Institutions/Educational / Websites
Fresh
Agency: GREY Tokyo / Tokyo
Client: Sushi restaurant JUN Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Skull Fracture
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences Category: Web Sites / Community-driven
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA Category: Microsites / Corporate Image
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
KILL THE GUN
Agency: Abbott Mead Vickers BBDO / London
Client: CHOICE FM Category: Public Service/Political Television / Single
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland Category: Email Marketing / Single
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG Category: Branded Applications / Web
The Humanities. The ABC of Humankind.
Agency: Scholz & Friends Identify / Berlin
Client: Fedaral Ministry of Education and Research Category: Environmental Design / Campaign
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc. Category: Brand Gaming / Mobile
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies Category: Integrated Branding / Integrated Branding Campaign
Heaven on earth
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO Category: Banners - Dynamic / Single
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites