The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency Category: Self-Promotion / Websites
Green Letter
Agency: Inferno, London / London
Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT Category: Television / Specials or one-time screening
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH Category: Branded Applications / Desktop
Tan
Agency: TBWA\Tequila Singapore / Singapore
Client: Photolibrary Category: Trade / Full Page or Spread - Single
Mac Contextuals
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Banners - Dynamic / Campaign
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
601 ARTBOOK PROJECT 2007
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Campaign
art condiments
Agency: Marmalade Melbourne / Melbourne
Client: Heinz Category: Collateral Design / Posters - Campaign
Waitless
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Sprint Category: Online Branded Content / Campaign
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike Category: Online Branded Content / Campaign
THE GUM THIEF -DOUGLAS COUPLAND
Agency: Crush Inc. / Toronto
Client: RANDOM HOUSE Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Aioi Dental Clinic No.2
Agency: Penguin Graphics / Hiroshima
Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark Category: Online Branded Content / Single
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Broadcast Design / Single
stomach
Agency: Ogilvy & Mather - New Delhi / Gurgaon
Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Surfing Campaign
Agency: DRAFTFCB / Chicago
Client: International Surfing Museum Category: Public Service/Political Print / Outdoor and Posters - Campaign
DOOMSDAY
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: Global Environment Organization Category: Public Service/Political Print / Outdoor and Posters - Campaign
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY) Category: Public Service/Cultural Institutions/Educational / Microsites
Grocers Corporate Identity
Agency: Leo Burnett / #03-01 Far East Square
Client: Oliver, Patrick & Glenn Grocers Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Tribal sovereignty
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Sport Factory Outlet Category: Consumer Radio / Single
Matchbox "Young Drivers" Campaign - Motif: Eldorado
Agency: Ogilvy Frankfurt / Frankfurt
Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Single
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Campaign
Wall Mural Campaign
Agency: BBDO / New York
Client: Havaianas Category: Outdoor / Outdoor - Campaign
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc. Category: Self-Promotion / Branded Content
TAKEO PAPER SHOW 2007
Agency: Good Design Company / Shibuya
Client: TAKEO CO., LTD. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication CDs
Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen
Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Glowing Sticker
Agency: BBDO GUERRERO ORTEGA / Makati City
Client: WWF Category: Public Service/Non-Profit/Educational / Collateral - Single (direct mail, booklet/brochures, guerilla)
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Microsites / Campaigns
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox Category: Gaming / Online gaming
NiKE iD Studio London
Agency: AKQA / London
Client: Nike Category: Integrated Branding Campaign / Interactive and Non-Interactive
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois Category: Integrated Branding Campaign / Interactive and Non-Interactive
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull Category: Brand Gaming / Online
United Countries of Baseball - Country Maps
Agency: Cole & Weber United / Seattle
Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
Creature
Agency: Pilot NY / New York
Client: Andrew Zuckerman Category: Publication Design / Book Design
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways Category: Banners - Fixed Space / Campaign
Guide Dog
Agency: TBWA\ESPAÑA / MADRID
Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single