The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Beer Agency: AgênciaClick / São Paulo Client: FIAT Category: Banners - Fixed Space / Single
Believe in Children Agency: Bartle Bogle Hegarty / London Client: Barnardo's Category: Banners - Fixed Space / Single
Sturgis Google Banner Agency: Carmichael Lynch / Minneapolis Client: Harley Davidson Category: Banners - Fixed Space / Single
GP TV Agency: Daddy / Göteborg Client: Goteborgs Posten Category: Banners - Fixed Space / Single
Clock Agency: Dentsu Inc. / Tokyo Client: WFP Category: Banners - Fixed Space / Single
Conditions Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Single
Camouflage Agency: glue London / London Client: Royal Marines Category: Banners - Fixed Space / Single
RAV4 - Outrun Gas Prices Banner Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, U.S.A., Inc. Category: Banners - Fixed Space / Single
What Ruined His Christmas? Agency: Weapon 7 / London Client: Department for Transport Category: Banners - Fixed Space / Single
Cheese Greeting Card 2008 Agency: BBDO Bangkok Ltd. / Bangkok Client: BBDO Bangkok Ltd. Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Computer Monitors Agency: BBDO New York / New York Client: BBDO New York Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Gee Beauty Bag Agency: GJP Advertising and Design / Toronto Client: Gee Beauty Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
2007 Office Holiday Card Agency: Office / San Francisco Client: Office Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Dedication Paninis Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Serviceplan Hamburg Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Pop Card Agency: The Goldfish Creative / Hong Kong Client: The Goldfish Creative Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Year Zero Agency: 42 Entertainment / Pasadena Client: Trent Reznor/NIN Category: Integrated Branding Campaign / Interactive and Non-Interactive
AXE BCWW Campaign Agency: BBH New York / New York Client: Unilever Category: Integrated Branding Campaign / Interactive and Non-Interactive
Sublymonal Integrated Agency: Crispin Porter + Bogusky / Coconut Grove Client: Sprite Category: Integrated Branding Campaign / Interactive and Non-Interactive
Schlämmer's quest Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Integrated Branding Campaign / Interactive and Non-Interactive
JUMP SQ. "Hide-and-seek Advertising" Campaign Agency: Dentsu Inc. / Tokyo Client: Syueisha Inc. Category: Integrated Branding Campaign / Interactive and Non-Interactive
The first TV show that doesn't happen on TV Agency: Doubleyou / Barcelona Client: Atrapalo.com Category: Integrated Branding Campaign / Interactive and Non-Interactive
HP Toyrama Agency: Leo Burnett/Arc Worldwide Singapore / Singapore Client: Hewlett-Packard Category: Integrated Branding Campaign / Interactive and Non-Interactive
HD DVD Brand Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Dynamic / Campaign
Gus's Chicken Grease Spot Agency: archer>malmo / Memphis Client: Gus's Fried Chicken Category: Small Space Print / Black and White or Color: Less than a Page - Single
Twins Agency: JWT / Mumbai Client: GM Pens International Pvt. Ltd. Category: Small Space Print / Black and White or Color: Less than a Page - Single
Manhattan Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Glide dental floss Category: Small Space Print / Black and White or Color: Less than a Page - Single
Bus Stop Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single
Burger Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Lovestoned (blue section) Agency: Blind / Santa Monica Client: HSI/Justin Timberlake Category: Broadcast Design / Single
OKGO "Do What You Want" Agency: Blip Boutique / Los Angeles Client: Capitol Records Category: Broadcast Design / Single
31 Days of Oscar Agency: Curious Pictures / New York Client: Turner Classic Movies Category: Broadcast Design / Single
Circle Squared Agency: HunterGatherer / New York Client: New York Times Category: Broadcast Design / Single
Swerve Festival Open Agency: HunterGatherer / New York Client: Swerve Festival Category: Broadcast Design / Single
The Number 23 Agency: imaginary Forces / Los Angeles Client: New Line Cinema Category: Broadcast Design / Single
Mix Brazil Agency: LOBO / SAO PAULO Client: Mix Brazil Festival Category: Broadcast Design / Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Void Agency: mono / minneapolis Client: Science Channel Category: Broadcast Design / Single
Origami Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: ASICS Europe B.V. Category: Broadcast Design / Single
Hello Goodbuy :60 Agency: Peterson Milla Hooks / Minneapolis Client: Target Category: Broadcast Design / Single
Words in a different light Agency: Saatchi & Saatchi Australia / Sydney Client: Sydney Writers' Festival 2007 Category: Broadcast Design / Single
Town Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single
Charlie Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Duracell Category: Collateral / Posters - Single

2008 Interactive Merit Award

AgênciaClick / São Paulo

FIAT

Beer

Banners - Fixed Space / Single

08094N

2008 Interactive Merit Award

Bartle Bogle Hegarty / London

Barnardo's

Believe in Children

Banners - Fixed Space / Single

08095N

2008 Interactive Merit Award

Carmichael Lynch / Minneapolis

Harley Davidson

Sturgis Google Banner

Banners - Fixed Space / Single

08096N

2008 Interactive Merit Award

Daddy / Göteborg

Goteborgs Posten

GP TV

Banners - Fixed Space / Single

08097N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

WFP

Clock

Banners - Fixed Space / Single

08098N

2008 Interactive Merit Award

glue London / London

Royal Marines

Conditions

Banners - Fixed Space / Single

08099N

2008 Interactive Merit Award

glue London / London

Royal Marines

Camouflage

Banners - Fixed Space / Single

08100N

2008 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, U.S.A., Inc.

RAV4 - Outrun Gas Prices Banner

Banners - Fixed Space / Single

08101N

2008 Interactive Merit Award

Weapon 7 / London

Department for Transport

What Ruined His Christmas?

Banners - Fixed Space / Single

08102N

2008 Design Merit Award

BBDO Bangkok Ltd. / Bangkok

BBDO Bangkok Ltd.

Cheese Greeting Card 2008

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08161D

2008 Design Merit Award

BBDO New York / New York

BBDO New York

Computer Monitors

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08162D

2008 Design Merit Award

GJP Advertising and Design / Toronto

Gee Beauty

Gee Beauty Bag

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08163D

2008 Design Merit Award

Office / San Francisco

Office

2007 Office Holiday Card

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08164D

2008 Design Merit Award

Serviceplan Hamburg GmbH & Co.KG / Muenchen

Serviceplan Hamburg

Dedication Paninis

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08165D

2008 Design Merit Award

The Goldfish Creative / Hong Kong

The Goldfish Creative

Pop Card

Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)

08166D

2008 Interactive Merit Award

42 Entertainment / Pasadena

Trent Reznor/NIN

Year Zero

Integrated Branding Campaign / Interactive and Non-Interactive

08252N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE BCWW Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08253N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Sprite

Sublymonal Integrated

Integrated Branding Campaign / Interactive and Non-Interactive

08254N

2008 Interactive Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Schlämmer's quest

Integrated Branding Campaign / Interactive and Non-Interactive

08255N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

Syueisha Inc.

JUMP SQ. "Hide-and-seek Advertising" Campaign

Integrated Branding Campaign / Interactive and Non-Interactive

08256N

2008 Interactive Merit Award

Doubleyou / Barcelona

Atrapalo.com

The first TV show that doesn't happen on TV

Integrated Branding Campaign / Interactive and Non-Interactive

08257N

2008 Interactive Merit Award

Leo Burnett/Arc Worldwide Singapore / Singapore

Hewlett-Packard

HP Toyrama

Integrated Branding Campaign / Interactive and Non-Interactive

08258N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HD DVD

HD DVD Brand Banner Campaign

Banners - Dynamic / Campaign

08112N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Blackbird Banners

Banners - Dynamic / Campaign

08113N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Windows

Banners - Dynamic / Campaign

08114N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Keep Discovering

Banners - Dynamic / Campaign

08115N

2008 Advertising Merit Award

archer>malmo / Memphis

Gus's Fried Chicken

Gus's Chicken Grease Spot

Small Space Print / Black and White or Color: Less than a Page - Single

08171A

2008 Advertising Merit Award

JWT / Mumbai

GM Pens International Pvt. Ltd.

Twins

Small Space Print / Black and White or Color: Less than a Page - Single

08172A

2008 Advertising Merit Award

Saatchi & Saatchi New York / New York

Procter & Gamble/Glide dental floss

Manhattan

Small Space Print / Black and White or Color: Less than a Page - Single

08173A

2008 Design Merit Award

BBDO New York / New York

Havaianas

Bus Stop

Broadcast Design / Single

08207D

2008 Design Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

KFC Holdings (Malaysia) Bhd

Burger

Broadcast Design / Single

08208D

2008 Design Merit Award

Blind / Santa Monica

HSI/Justin Timberlake

Lovestoned (blue section)

Broadcast Design / Single

08209D

2008 Design Merit Award

Blip Boutique / Los Angeles

Capitol Records

OKGO "Do What You Want"

Broadcast Design / Single

08210D

2008 Design Merit Award

Curious Pictures / New York

Turner Classic Movies

31 Days of Oscar

Broadcast Design / Single

08211D

2008 Design Merit Award

HunterGatherer / New York

New York Times

Circle Squared

Broadcast Design / Single

08212D

2008 Design Merit Award

HunterGatherer / New York

Swerve Festival

Swerve Festival Open

Broadcast Design / Single

08213D

2008 Design Merit Award

imaginary Forces / Los Angeles

New Line Cinema

The Number 23

Broadcast Design / Single

08214D

2008 Design Merit Award

LOBO / SAO PAULO

Mix Brazil Festival

Mix Brazil

Broadcast Design / Single

08215D

2008 Design Merit Award

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Broadcast Design / Single

08216D

2008 Design Merit Award

mono / minneapolis

Science Channel

Void

Broadcast Design / Single

08217D

2008 Design Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

ASICS Europe B.V.

Origami

Broadcast Design / Single

08218D

2008 Design Merit Award

Peterson Milla Hooks / Minneapolis

Target

Hello Goodbuy :60

Broadcast Design / Single

08219D

2008 Design Merit Award

Saatchi & Saatchi Australia / Sydney

Sydney Writers' Festival 2007

Words in a different light

Broadcast Design / Single

08220D

2008 Advertising Merit Award

JWT Spain / Barcelona

Century Travel

Town

Collateral / Posters - Single

08230A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Charlie

Collateral / Posters - Single

08231A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Collateral / Posters - Single

08232A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss January

Collateral / Posters - Single

08233A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss February

Collateral / Posters - Single

08234A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Ford Motor Company/Volvo

Ambulance

Collateral / Posters - Single

08235A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Duracell

Illusion II

Collateral / Posters - Single

08236A

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