The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Suit Agency: DDB Worldwide Pte Ltd / Singapore Client: DDB Worldwide Pte Ltd Category: Trade / Full Page or Spread - Single
Bear in Kitchen Agency: Fallon / Minneapolis Client: St. Paul Travelers Category: Trade / Full Page or Spread - Single
Didiom - Mobile Music Marketplace Agency: Didiom LLC / New York Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile
SPACE ROCKET STICKERS Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single
Taxidermy TV POS Poster Agency: borders perrin norrander / portland Client: Columbia Sportswear Category: Collateral / P.O.P. and In-Store - Single
Field Guide to good Motoring Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Collateral / P.O.P. and In-Store - Single
Brunette Agency: DDB / Auckland Client: SSL - Durex Category: Collateral / P.O.P. and In-Store - Single
Boxing Helmet Agency: DDB London / London Client: Harvey Nichols Summer Sale Category: Collateral / P.O.P. and In-Store - Single
Lightbulb Dispenser Agency: DDB London / London Client: Philips Category: Collateral / P.O.P. and In-Store - Single
Orange Agency: Leo Burnett / Bangkok Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Single
$8.99 a Minute Agency: Lowe New York / New York Client: Museum of Sex Category: Collateral / P.O.P. and In-Store - Single
Flasher Flood Agency: Ogilvy Malaysia / Kuala Lumpur Client: Carrefour Malaysia Category: Collateral / P.O.P. and In-Store - Single
Warehouses Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Nissan Interstar Category: Collateral / P.O.P. and In-Store - Single
Actively Safe Pop-Up Book Agency: Team One / El Segundo Client: Lexus Category: Collateral / P.O.P. and In-Store - Single
Laser Agency: Zapping/M&C Saatchi / Madrid Client: Miramax / Buenavista España Category: Collateral / P.O.P. and In-Store - Single
Comparisons Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign
YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign
MesatexJapan F/W Fabric Collection Agency: 702 Design Works Inc. / Tokyo Client: MesatexJapan Inc. Category: Collateral Design / Posters - Campaign
Life Agency: ADK / Tokyo Client: AIG Star Life Insuranc .Co.,Ltd. Category: Collateral Design / Posters - Campaign
Listen to the Deaf Agency: DDB / Auckland Client: The National Foundation for the Deaf Category: Collateral Design / Posters - Campaign
Ritz - Wildposting Agency: Euro RSCG Worldwide / New York Client: Ritz Category: Collateral Design / Posters - Campaign
The Mainichi Plastic Bag Newspaper Agency: Hakuhodo Inc. / Tokyo Client: The Mainichi Newspapers Co. Category: Collateral Design / Posters - Campaign
paper-cut Agency: INVISIBLE/guangzhou / guangzhou Client: long term Category: Collateral Design / Posters - Campaign
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
bubble Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral Design / Posters - Campaign
Malteser "Typo Crash" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Malteser Ambulance Service Category: Collateral Design / Posters - Campaign
Frame by Frame Agency: Ogilvy Johannesburg / Johannesburg Client: Audi SA Category: Collateral Design / Posters - Campaign
Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health Agency: Ogilvy Singapore / Singapore Client: FHM Category: Collateral Design / Posters - Campaign
Big Business¢ò-1 Agency: Sense Brand & Identity Consultant / Shenzhen Client: Sense Publish Category: Collateral Design / Posters - Campaign
Animals/Giraffe/Tiger/Bats Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Changlong Night Safari Category: Collateral Design / Posters - Campaign
Zheng He/Columbus/Zhou Yu Agency: Shanghai Ogilvy & Mather Advertising / shanghai Client: Wu Liang Ye Category: Collateral Design / Posters - Campaign
Simpsons Movie Agency: 65 Media / Marina Del Rey Client: 20th Century Fox Category: Web Sites / Corporate Image
Runaway Now Agency: Alt Group / Ponsonby Client: Karen Walker Category: Web Sites / Corporate Image
Adobe Flash On Agency: Big Spaceship / Brooklyn Client: Adobe Category: Web Sites / Corporate Image
vaio-john.com Agency: Dare / London Client: Sony Category: Web Sites / Corporate Image
Pau Gasol Website Agency: Doubleyou / Barcelona Client: Nike Category: Web Sites / Corporate Image
Blackville Agency: Doubleyou/Sra. Rushmore / Barcelona Client: DIAGEO Category: Web Sites / Corporate Image
Fashion Therapy Agency: Drill Inc. / Tokyo Client: Yurakucho Marui Category: Web Sites / Corporate Image
Discover Life. Discover Leffe. Agency: Euro RSCG 4D / Amstelveen Client: InBev / Leffe Category: Web Sites / Corporate Image
Peugeot 308 Agency: Euro RSCG 4D / London Client: Peugeot Category: Web Sites / Corporate Image
Fashion Against AIDS Agency: Great Works / Stockholm Client: H&M Category: Web Sites / Corporate Image
Absolut Design Agency: Great Works / Stockholm Client: V&S Absolut Spirits Category: Web Sites / Corporate Image
Stella Awards Agency: MediaFront AS / Oslo Client: Kreativt Forum Category: Web Sites / Corporate Image
Nike Skateboarding Agency: Odopod / San Francisco Client: Nike Category: Web Sites / Corporate Image
The World Of Minuit Agency: Resn / Wellington Client: Minuit Category: Web Sites / Corporate Image

2008 Advertising Merit Award

DDB Worldwide Pte Ltd / Singapore

DDB Worldwide Pte Ltd

Suit

Trade / Full Page or Spread - Single

08202A

2008 Advertising Merit Award

Fallon / Minneapolis

St. Paul Travelers

Bear in Kitchen

Trade / Full Page or Spread - Single

08203A

2008 Interactive Merit Award

Didiom LLC / New York

Didiom LLC (In-house design)

Didiom - Mobile Music Marketplace

Branded Applications / Mobile

08203N

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

SPACE ROCKET STICKERS

Collateral / P.O.P. and In-Store - Single

08206A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Collateral / P.O.P. and In-Store - Single

08207A

2008 Advertising Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

BMW Malaysia

Blue Speedlines

Collateral / P.O.P. and In-Store - Single

08208A

2008 Advertising Merit Award

borders perrin norrander / portland

Columbia Sportswear

Taxidermy TV POS Poster

Collateral / P.O.P. and In-Store - Single

08209A

2008 Advertising Merit Award

Butler, Shine, Stern & Partners / Sausalito

MINI

Field Guide to good Motoring

Collateral / P.O.P. and In-Store - Single

08210A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Brunette

Collateral / P.O.P. and In-Store - Single

08211A

2008 Advertising Merit Award

DDB London / London

Harvey Nichols Summer Sale

Boxing Helmet

Collateral / P.O.P. and In-Store - Single

08212A

2008 Advertising Merit Award

DDB London / London

Philips

Lightbulb Dispenser

Collateral / P.O.P. and In-Store - Single

08213A

2008 Advertising Merit Award

Leo Burnett / Bangkok

Clima Bicycle Lock

Orange

Collateral / P.O.P. and In-Store - Single

08214A

2008 Advertising Merit Award

Lowe New York / New York

Museum of Sex

$8.99 a Minute

Collateral / P.O.P. and In-Store - Single

08215A

2008 Advertising Merit Award

Ogilvy Malaysia / Kuala Lumpur

Carrefour Malaysia

Flasher Flood

Collateral / P.O.P. and In-Store - Single

08216A

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Nissan Interstar

Warehouses

Collateral / P.O.P. and In-Store - Single

08217A

2008 Advertising Merit Award

Team One / El Segundo

Lexus

Actively Safe Pop-Up Book

Collateral / P.O.P. and In-Store - Single

08218A

2008 Advertising Merit Award

Zapping/M&C Saatchi / Madrid

Miramax / Buenavista España

Laser

Collateral / P.O.P. and In-Store - Single

08219A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Comparisons

Consumer Magazine / Black and White: Full Page or Spread - Campaign

08126A

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Triple Slanguage

Online Branded Content / Campaign

08225N

2008 Interactive Merit Award

JWT / Mumbai

Sulekha.com

YellowRippers

Online Branded Content / Campaign

08226N

2008 Interactive Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Viral Campaign

Online Branded Content / Campaign

08227N

2008 Interactive Merit Award

Mother / London

Coca-Cola

Coca-Cola Football

Online Branded Content / Campaign

08228N

2008 Design Merit Award

702 Design Works Inc. / Tokyo

MesatexJapan Inc.

MesatexJapan F/W Fabric Collection

Collateral Design / Posters - Campaign

08138D

2008 Design Merit Award

ADK / Tokyo

AIG Star Life Insuranc .Co.,Ltd.

Life

Collateral Design / Posters - Campaign

08139D

2008 Design Merit Award

DDB / Auckland

The National Foundation for the Deaf

Listen to the Deaf

Collateral Design / Posters - Campaign

08140D

2008 Design Merit Award

Euro RSCG Worldwide / New York

Ritz

Ritz - Wildposting

Collateral Design / Posters - Campaign

08141D

2008 Design Merit Award

Hakuhodo Inc. / Tokyo

The Mainichi Newspapers Co.

The Mainichi Plastic Bag Newspaper

Collateral Design / Posters - Campaign

08142D

2008 Design Merit Award

INVISIBLE/guangzhou / guangzhou

long term

paper-cut

Collateral Design / Posters - Campaign

08143D

2008 Design Merit Award

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral Design / Posters - Campaign

08145D

2008 Design Merit Award

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

bubble

Collateral Design / Posters - Campaign

08146D

2008 Design Merit Award

Ogilvy Frankfurt / Frankfurt

Malteser Ambulance Service

Malteser "Typo Crash" Campaign

Collateral Design / Posters - Campaign

08147D

2008 Design Merit Award

Ogilvy Johannesburg / Johannesburg

Audi SA

Frame by Frame

Collateral Design / Posters - Campaign

08148D

2008 Design Merit Award

Ogilvy Singapore / Singapore

FHM

Renaissance Art, Superheroes Comic, Beauty & Wellness, Family Health

Collateral Design / Posters - Campaign

08149D

2008 Design Merit Award

Sense Brand & Identity Consultant / Shenzhen

Sense Publish

Big Business¢ò-1

Collateral Design / Posters - Campaign

08150D

2008 Design Merit Award

Shanghai Ogilvy & Mather Advertising / shanghai

Changlong Night Safari

Animals/Giraffe/Tiger/Bats

Collateral Design / Posters - Campaign

08151D

2008 Design Merit Award

Shanghai Ogilvy & Mather Advertising / shanghai

Wu Liang Ye

Zheng He/Columbus/Zhou Yu

Collateral Design / Posters - Campaign

08152D

2008 Interactive Merit Award

65 Media / Marina Del Rey

20th Century Fox

Simpsons Movie

Web Sites / Corporate Image

08158N

2008 Interactive Merit Award

Alt Group / Ponsonby

Karen Walker

Runaway Now

Web Sites / Corporate Image

08159N

2008 Interactive Merit Award

Big Spaceship / Brooklyn

Adobe

Adobe Flash On

Web Sites / Corporate Image

08160N

2008 Interactive Merit Award

Dare / London

Sony

vaio-john.com

Web Sites / Corporate Image

08161N

2008 Interactive Merit Award

Doubleyou / Barcelona

Nike

Pau Gasol Website

Web Sites / Corporate Image

08162N

2008 Interactive Merit Award

Doubleyou/Sra. Rushmore / Barcelona

DIAGEO

Blackville

Web Sites / Corporate Image

08163N

2008 Interactive Merit Award

Drill Inc. / Tokyo

Yurakucho Marui

Fashion Therapy

Web Sites / Corporate Image

08164N

2008 Interactive Merit Award

Euro RSCG 4D / Amstelveen

InBev / Leffe

Discover Life. Discover Leffe.

Web Sites / Corporate Image

08165N

2008 Interactive Merit Award

Euro RSCG 4D / London

Peugeot

Peugeot 308

Web Sites / Corporate Image

08166N

2008 Interactive Merit Award

Great Works / Stockholm

H&M

Fashion Against AIDS

Web Sites / Corporate Image

08167N

2008 Interactive Merit Award

Great Works / Stockholm

V&S Absolut Spirits

Absolut Design

Web Sites / Corporate Image

08168N

2008 Interactive Merit Award

MediaFront AS / Oslo

Kreativt Forum

Stella Awards

Web Sites / Corporate Image

08169N

2008 Interactive Merit Award

Odopod / San Francisco

Nike

Nike Skateboarding

Web Sites / Corporate Image

08170N

2008 Interactive Merit Award

Resn / Wellington

Minuit

The World Of Minuit

Web Sites / Corporate Image

08171N

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