The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Bus Stop Agency: BBDO New York / New York Client: Havaianas Category: Broadcast Design / Single
Burger Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: KFC Holdings (Malaysia) Bhd Category: Broadcast Design / Single
Lovestoned (blue section) Agency: Blind / Santa Monica Client: HSI/Justin Timberlake Category: Broadcast Design / Single
OKGO "Do What You Want" Agency: Blip Boutique / Los Angeles Client: Capitol Records Category: Broadcast Design / Single
31 Days of Oscar Agency: Curious Pictures / New York Client: Turner Classic Movies Category: Broadcast Design / Single
Circle Squared Agency: HunterGatherer / New York Client: New York Times Category: Broadcast Design / Single
Swerve Festival Open Agency: HunterGatherer / New York Client: Swerve Festival Category: Broadcast Design / Single
The Number 23 Agency: imaginary Forces / Los Angeles Client: New Line Cinema Category: Broadcast Design / Single
Mix Brazil Agency: LOBO / SAO PAULO Client: Mix Brazil Festival Category: Broadcast Design / Single
Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Broadcast Design / Single
Void Agency: mono / minneapolis Client: Science Channel Category: Broadcast Design / Single
Origami Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: ASICS Europe B.V. Category: Broadcast Design / Single
Hello Goodbuy :60 Agency: Peterson Milla Hooks / Minneapolis Client: Target Category: Broadcast Design / Single
Words in a different light Agency: Saatchi & Saatchi Australia / Sydney Client: Sydney Writers' Festival 2007 Category: Broadcast Design / Single
Climate Change. Agency: AlmapBBDO / São Paulo Client: Greenpeace Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Not for just for any idea Agency: AlmapBBDO / São Paulo Client: Escola Panamericana de Arte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Two-Faced/Plant/Polonium Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Reunions Agency: BBDO / Singapore Client: Commonwealth War Graves Commission Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Home Agency: NEOGAMA/BBH / São Paulo Client: Adesf Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Tiger, Elephant, Turtle Campaign Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Couch"/"Car Wash"/"Street" Agency: Saatchi & Saatchi / Petaling Jaya Client: SPCA Malaysia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Thai SPCA Agency: Saatchi & Saatchi / Singapore Client: Thai SPCA Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Jonathan Agency: JWT Singapore / Singapore Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos Agency: MTV Networks / New York Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious Agency: Passing Notes, Inc. / Oakland Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza Agency: Penguin Graphics / Hiroshima Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity Agency: Sandstrom Design / Portland Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
Wallpaper/Moustache/Neighbors Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Campaign
FedEx Cup TV Campaign Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Campaign
Dropped Calls TV Campaign Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Campaign
Jungle, Inc. Agency: Cramer Krasselt / Chicago Client: CareerBuilder Category: Consumer Television / :30/:25 - Campaign
Inner Cowboy, Office Cowboys, Sorority Stache Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Bistro, Club, Grocer Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Consumer Television / :30/:25 - Campaign
Labs Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Consumer Television / :30/:25 - Campaign
Chocolate Dipped Altoids Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Choose a Vista/Podium/PR Lady) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Consumer Television / :30/:25 - Campaign
This Is SportsCenter Agency: Wieden + Kennedy, New York / New York Client: ESPN Category: Consumer Television / :30/:25 - Campaign
Boo Campaign Agency: BBDO New York / New York Client: Diageo/Red Stripe Category: Non-Broadcast / Campaign
The Anatomy of Pro-Safe Agency: Agency Republic / London Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site Agency: AKQA / Washington, DC Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure Agency: Arc Worldwide / Chicago Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City Agency: BBDO New York / New York Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website Agency: BBH New York / New York Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Product-Specific Subsites
Sing with Roots Agency: Dentsu Inc. / Tokyo Client: JT Category: Microsites / Product-Specific Subsites
Sprint Holiday Card Agency: Domani Studios / Brooklyn Client: Goodby, Silverstein & Partners / Sprint Category: Microsites / Product-Specific Subsites
TinMan Agency: Fallon / Minneapolis Client: Sci-Fi Channel Category: Microsites / Product-Specific Subsites
The world is my canvas Agency: Farfar / Stockholm Client: Nokia Category: Microsites / Product-Specific Subsites
H&M Kylie Agency: Foreign / STOCKHOLM Client: H&M Category: Microsites / Product-Specific Subsites

2008 Design Merit Award

BBDO New York / New York

Havaianas

Bus Stop

Broadcast Design / Single

08207D

2008 Design Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

KFC Holdings (Malaysia) Bhd

Burger

Broadcast Design / Single

08208D

2008 Design Merit Award

Blind / Santa Monica

HSI/Justin Timberlake

Lovestoned (blue section)

Broadcast Design / Single

08209D

2008 Design Merit Award

Blip Boutique / Los Angeles

Capitol Records

OKGO "Do What You Want"

Broadcast Design / Single

08210D

2008 Design Merit Award

Curious Pictures / New York

Turner Classic Movies

31 Days of Oscar

Broadcast Design / Single

08211D

2008 Design Merit Award

HunterGatherer / New York

New York Times

Circle Squared

Broadcast Design / Single

08212D

2008 Design Merit Award

HunterGatherer / New York

Swerve Festival

Swerve Festival Open

Broadcast Design / Single

08213D

2008 Design Merit Award

imaginary Forces / Los Angeles

New Line Cinema

The Number 23

Broadcast Design / Single

08214D

2008 Design Merit Award

LOBO / SAO PAULO

Mix Brazil Festival

Mix Brazil

Broadcast Design / Single

08215D

2008 Design Merit Award

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Broadcast Design / Single

08216D

2008 Design Merit Award

mono / minneapolis

Science Channel

Void

Broadcast Design / Single

08217D

2008 Design Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

ASICS Europe B.V.

Origami

Broadcast Design / Single

08218D

2008 Design Merit Award

Peterson Milla Hooks / Minneapolis

Target

Hello Goodbuy :60

Broadcast Design / Single

08219D

2008 Design Merit Award

Saatchi & Saatchi Australia / Sydney

Sydney Writers' Festival 2007

Words in a different light

Broadcast Design / Single

08220D

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Greenpeace

Climate Change.

Public Service/Political Print / Newspaper or Magazine - Campaign

08266A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Escola Panamericana de Arte

Not for just for any idea

Public Service/Political Print / Newspaper or Magazine - Campaign

08267A

2008 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Two-Faced/Plant/Polonium

Public Service/Political Print / Newspaper or Magazine - Campaign

08268A

2008 Advertising Merit Award

BBDO / Singapore

Commonwealth War Graves Commission

Reunions

Public Service/Political Print / Newspaper or Magazine - Campaign

08269A

2008 Advertising Merit Award

NEOGAMA/BBH / São Paulo

Adesf

Home

Public Service/Political Print / Newspaper or Magazine - Campaign

08270A

2008 Advertising Merit Award

Ogilvy Beijing / Beijing

WWF

Tiger, Elephant, Turtle Campaign

Public Service/Political Print / Newspaper or Magazine - Campaign

08271A

2008 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

SPCA Malaysia

"Couch"/"Car Wash"/"Street"

Public Service/Political Print / Newspaper or Magazine - Campaign

08272A

2008 Advertising Merit Award

Saatchi & Saatchi / Singapore

Thai SPCA

Thai SPCA

Public Service/Political Print / Newspaper or Magazine - Campaign

08273A

2008 Design Merit Award

JWT Singapore / Singapore

Jonathan Tay Pte Ltd

Jonathan

Corporate Identity / Corporate Identity - Campaign

08087D

2008 Design Merit Award

MTV Networks / New York

NOGGIN

NOGGIN Logos

Corporate Identity / Corporate Identity - Campaign

08088D

2008 Design Merit Award

Passing Notes, Inc. / Oakland

Peek... aren't you curious

Peek... aren't you curious

Corporate Identity / Corporate Identity - Campaign

08089D

2008 Design Merit Award

Penguin Graphics / Hiroshima

Soukouen

Wabi Sabi Waza

Corporate Identity / Corporate Identity - Campaign

08090D

2008 Design Merit Award

Sandstrom Design / Portland

Mint Dental Works

Mint Dental Works Identity

Corporate Identity / Corporate Identity - Campaign

08091D

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Wallpaper/Moustache/Neighbors

Consumer Television / :30/:25 - Campaign

08402T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

FedEx Cup TV Campaign

Consumer Television / :30/:25 - Campaign

08403T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Dropped Calls TV Campaign

Consumer Television / :30/:25 - Campaign

08404T

2008 Advertising Merit Award

Cramer Krasselt / Chicago

CareerBuilder

Jungle, Inc.

Consumer Television / :30/:25 - Campaign

08405T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Inner Cowboy, Office Cowboys, Sorority Stache

Consumer Television / :30/:25 - Campaign

08406T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Bistro, Club, Grocer

Consumer Television / :30/:25 - Campaign

08407T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Labs

Consumer Television / :30/:25 - Campaign

08408T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Campaign

Consumer Television / :30/:25 - Campaign

08409T

2008 Advertising Merit Award

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Mac vs PC (Choose a Vista/Podium/PR Lady)

Consumer Television / :30/:25 - Campaign

08410T

2008 Advertising Merit Award

Wieden + Kennedy, New York / New York

ESPN

This Is SportsCenter

Consumer Television / :30/:25 - Campaign

08411T

2008 Advertising Merit Award

BBDO New York / New York

Diageo/Red Stripe

Boo Campaign

Non-Broadcast / Campaign

08440T

2008 Interactive Merit Award

Agency Republic / London

Mercedes-Benz

The Anatomy of Pro-Safe

Microsites / Product-Specific Subsites

08133N

2008 Interactive Merit Award

AKQA / Washington, DC

Ubisoft

Rev64: EndWar Teaser Site

Microsites / Product-Specific Subsites

08134N

2008 Interactive Merit Award

Arc Worldwide / Chicago

McDonald's

Shrek's Treketh To Adventure

Microsites / Product-Specific Subsites

08135N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Coke & Faithless

Microsites / Product-Specific Subsites

08136N

2008 Interactive Merit Award

BBDO New York / New York

Motorola

Motorola City

Microsites / Product-Specific Subsites

08137N

2008 Interactive Merit Award

BBH New York / New York

Unilever

AXE Let the Game Continue Website

Microsites / Product-Specific Subsites

08138N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Angry-Gram

Microsites / Product-Specific Subsites

08139N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

JT

Sing with Roots

Microsites / Product-Specific Subsites

08140N

2008 Interactive Merit Award

Domani Studios / Brooklyn

Goodby, Silverstein & Partners / Sprint

Sprint Holiday Card

Microsites / Product-Specific Subsites

08141N

2008 Interactive Merit Award

Fallon / Minneapolis

Sci-Fi Channel

TinMan

Microsites / Product-Specific Subsites

08142N

2008 Interactive Merit Award

Farfar / Stockholm

Nokia

The world is my canvas

Microsites / Product-Specific Subsites

08143N

2008 Interactive Merit Award

Foreign / STOCKHOLM

H&M

H&M Kylie

Microsites / Product-Specific Subsites

08144N

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