The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Havaianas US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup
Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne
Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors
Agency: DDB / Auckland
Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News
Agency: SS+K / New York
Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut
Agency: TBWA\Chiat\Day / New York
Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it
Agency: VITRUVIO LEO BURNETT / Madrid
Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Letsgreenthiscity.com
Agency: Mekanism / San Francisco
Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
HD DVD Brand Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering
Agency: Lean Mean Fighting Machine / London
Client: Emirates Category: Banners - Dynamic / Campaign
Impossible Is Nothing
Agency: 180 amsterdam / Amsterdam
Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long
Agency: la comunidad / Miami Beach
Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Campaign
The trip goes on II - Screensaver
Agency: Saatchi & Saatchi GmbH / Frankfurt
Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Year Zero Alternate Reality Game
Agency: 42 Entertainment / Pasadena
Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live
Agency: AKQA / London
Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M
Agency: BBDO / New York
Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern
Agency: BBH / New York
Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign
Agency: BBH / New York
Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill
Agency: Burrell Advertising / Chicago
Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino
Agency: Chelsea Pictures / Hollywood
Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History
Agency: Curious Pictures / New York
Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute
Agency: DIGITAS, NY / New York
Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse
Agency: Exopolis / Los Angeles
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play
Agency: Farfar / Stockholm
Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT
Agency: ground Tokyo / Tokyo
Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU
Agency: GT INC. / Tokyo
Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project
Agency: Hill Holliday / Boston
Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds
Agency: Inform Ventures, LLC / Los Angeles
Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation
Agency: Kirt Gunn & Associates / New York
Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop
Agency: Lowe & Rivet / The Rocks
Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious
Agency: Mekanism / San Francisco
Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty
Agency: Tribal DDB Worldwide / New York
Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hatch an egg campaign
Agency: Ã…kestam Holst / Stockholm
Client: Playground Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
AXE The Gamekillers Campaign
Agency: BBH / New York
Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Adopt A New Life
Agency: Leo Burnett / Toronto
Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Men Can Also Do It
Agency: SHACKLETON / MADRID
Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign