The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Classified One Agency: 22squared / Tampa Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three Agency: 22squared / Tampa Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle Agency: BBDO Bangkok Ltd. / Bangkok Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine Agency: Conill Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup Agency: Conill Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Tonka Toys - Open Cut Sandpit Agency: DDB Sydney Pty Limited / ULTIMO Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow Agency: DeVito/Verdi / New York Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat' Agency: Joe Public South Africa / Rivonia Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health Agency: Ogilvy Singapore / Singapore Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
RE APPRAISAL CAMPAIGN 2 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading Agency: Batey Singapore / Singapore Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign Agency: Grey Hong Kong / Hong Kong Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing Agency: Jung von Matt AG / Berlin Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles Agency: JWT San Juan / San Juan Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois Agency: LOWE / London Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out Agency: Lowe Limited Bangkok / Bangkok Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work Agency: Naga DDB Malaysia / Petaling Jaya Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch Agency: TBWA\China / Shanghai Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign

2008 Advertising Merit Award

22squared / Tampa

PODS (Portable On Demand Storage)

Classified One

Consumer Newspaper / Full Page or Spread - Single

08093A

2008 Advertising Merit Award

22squared / Tampa

PODS (Portable On Demand Storage)

Classified Three

Consumer Newspaper / Full Page or Spread - Single

08094A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THE SUN REVOLVES

Consumer Newspaper / Full Page or Spread - Single

08095A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

WORST THING YOU CAN LOSE

Consumer Newspaper / Full Page or Spread - Single

08096A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

head / ceiling

Consumer Newspaper / Full Page or Spread - Single

08097A

2008 Advertising Merit Award

Arnold Worldwide / Boston

ESPN

Sanath

Consumer Newspaper / Full Page or Spread - Single

08098A

2008 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

Soken MP3

Beatle

Consumer Newspaper / Full Page or Spread - Single

08099A

2008 Advertising Merit Award

Conill Saatchi & Saatchi / New York

Procter & Gamble / Tide

Messy Wine

Consumer Newspaper / Full Page or Spread - Single

08100A

2008 Advertising Merit Award

Conill Saatchi & Saatchi / New York

Procter & Gamble / Tide

Messy Ketchup

Consumer Newspaper / Full Page or Spread - Single

08101A

2008 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

Hasbro

Tonka Toys - Open Cut Sandpit

Consumer Newspaper / Full Page or Spread - Single

08102A

2008 Advertising Merit Award

DeVito/Verdi / New York

Legal Sea Foods

Arrow

Consumer Newspaper / Full Page or Spread - Single

08103A

2008 Advertising Merit Award

Joe Public South Africa / Rivonia

Dickies

Dickies 'Raincoat'

Consumer Newspaper / Full Page or Spread - Single

08104A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Che

Consumer Newspaper / Full Page or Spread - Single

08105A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Consumer Newspaper / Full Page or Spread - Single

08106A

2008 Advertising Merit Award

Ogilvy Singapore / Singapore

FHM

Family Health

Consumer Newspaper / Full Page or Spread - Single

08107A

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Thank you, Ignorance

Consumer Newspaper / Full Page or Spread - Single

08108A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 2

Consumer Newspaper / Full Page or Spread - Campaign

08109A

2008 Advertising Merit Award

Batey Singapore / Singapore

Read Better Faster

Speed Reading

Consumer Newspaper / Full Page or Spread - Campaign

08110A

2008 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

IKEA Deutschland GmbH & Co. KG

Painting by numbers

Consumer Newspaper / Full Page or Spread - Campaign

08111A

2008 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Fearless

Consumer Newspaper / Full Page or Spread - Campaign

08112A

2008 Advertising Merit Award

Grey Hong Kong / Hong Kong

Sara Lee Hong Kong Ltd.

Floor Plan Campaign

Consumer Newspaper / Full Page or Spread - Campaign

08113A

2008 Advertising Merit Award

Jung von Matt AG / Berlin

BIC Deutschland GmbH & Co. OHG

The joy of writing

Consumer Newspaper / Full Page or Spread - Campaign

08114A

2008 Advertising Merit Award

JWT San Juan / San Juan

Johnson & Johnson / Listerine Pocket Paks

Speech Bubbles

Consumer Newspaper / Full Page or Spread - Campaign

08115A

2008 Advertising Merit Award

LOWE / London

InBev

Artois

Consumer Newspaper / Full Page or Spread - Campaign

08116A

2008 Advertising Merit Award

Lowe Limited Bangkok / Bangkok

Ogawa electric Co., Ltd.

Inside out

Consumer Newspaper / Full Page or Spread - Campaign

08117A

2008 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

IKEA Deutschland GmbH

Floor plans

Consumer Newspaper / Full Page or Spread - Campaign

08118A

2008 Advertising Merit Award

Naga DDB Malaysia / Petaling Jaya

PST Travel Services

Forget About Work

Consumer Newspaper / Full Page or Spread - Campaign

08119A

2008 Advertising Merit Award

Saatchi & Saatchi New York / New York

Smith Micro Software

The Chronological Series

Consumer Newspaper / Full Page or Spread - Campaign

08120A

2008 Advertising Merit Award

TBWA\China / Shanghai

adidas

adidas Olympic Launch

Consumer Newspaper / Full Page or Spread - Campaign

08121A

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

Mail & Guardian

Real News

Consumer Newspaper / Full Page or Spread - Campaign

08122A

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