The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Classified One
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle
Agency: BBDO / Bangkok
Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
Believe in Children
Agency: Bartle Bogle Hegarty / London
Client: Barnardo's Category: Banners - Fixed Space / Single
Sturgis Google Banner
Agency: Carmichael Lynch / Minneapolis
Client: Harley Davidson Category: Banners - Fixed Space / Single
Conditions
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
Camouflage
Agency: glue London / London
Client: Royal Marines Category: Banners - Fixed Space / Single
RAV4 - Outrun Gas Prices Banner
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Banners - Fixed Space / Single
What Ruined His Christmas?
Agency: Weapon 7 / London
Client: Department for Transport Category: Banners - Fixed Space / Single
Yaris XBox Live Arcade Game
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
TIPPING POINT
Agency: Abbott Mead Vickers BBDO / London
Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World
Agency: argonauten G2 GmbH / Duesseldorf
Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games
Agency: Grow Interactive / Norfolk
Client: C3 Presents Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race
Agency: Scholz & Volkmer GmbH / Wiesbaden
Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games
Agency: Visual Jazz / South Melbourne
Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In
Agency: Wieden + Kennedy / London
Client: Cravendale Category: Brand Gaming / Online
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
AGDA Xmas Party
Agency: Landor Associates / Sydney
Client: AGDA Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Paraplegia
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong
Client: The Economist Category: Collateral Design / Posters - Single
Flasher Flood
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Carrefour Malaysia Category: Collateral Design / Posters - Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Collateral Design / Posters - Single
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified One
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08093A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified Three
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08094A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08095A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08096A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
head / ceiling
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08097A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08098A
Award:
2008 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Soken MP3
Title:
Beatle
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08099A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Wine
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08100A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08101A
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Hasbro
Title:
Tonka Toys - Open Cut Sandpit
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08102A
Award:
2008 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Legal Sea Foods
Title:
Arrow
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08103A
Award:
2008 Advertising Merit Award
Agency:
Joe Public South Africa / Rivonia
Client:
Dickies
Title:
Dickies 'Raincoat'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08104A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Che
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08105A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08106A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08107A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08108A
Award:
2008 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
FIAT
Title:
Beer
Category:
Banners - Fixed Space / Single
Annual ID:
08094N
Award:
2008 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Barnardo's
Title:
Believe in Children
Category:
Banners - Fixed Space / Single
Annual ID:
08095N
Award:
2008 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley Davidson
Title:
Sturgis Google Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08096N
Award:
2008 Interactive Merit Award
Agency:
Daddy / Göteborg
Client:
Goteborgs Posten
Title:
GP TV
Category:
Banners - Fixed Space / Single
Annual ID:
08097N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
WFP
Title:
Clock
Category:
Banners - Fixed Space / Single
Annual ID:
08098N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Conditions
Category:
Banners - Fixed Space / Single
Annual ID:
08099N
Award:
2008 Interactive Merit Award
Agency:
glue London / London
Client:
Royal Marines
Title:
Camouflage
Category:
Banners - Fixed Space / Single
Annual ID:
08100N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
RAV4 - Outrun Gas Prices Banner
Category:
Banners - Fixed Space / Single
Annual ID:
08101N
Award:
2008 Interactive Merit Award
Agency:
Weapon 7 / London
Client:
Department for Transport
Title:
What Ruined His Christmas?
Category:
Banners - Fixed Space / Single
Annual ID:
08102N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Yaris XBox Live Arcade Game
Category:
Brand Gaming / Offline
Annual ID:
08196N
Award:
2008 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
DIAGEO Draught Guinness
Title:
TIPPING POINT
Category:
Brand Gaming / Online
Annual ID:
08187N
Award:
2008 Interactive Merit Award
Agency:
argonauten G2 GmbH / Duesseldorf
Client:
Coca-Cola
Title:
Fantarize the World
Category:
Brand Gaming / Online
Annual ID:
08188N
Award:
2008 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXEBUSTERS
Category:
Brand Gaming / Online
Annual ID:
08189N
Award:
2008 Interactive Merit Award
Agency:
Grow Interactive / Norfolk
Client:
C3 Presents
Title:
Big State Games
Category:
Brand Gaming / Online
Annual ID:
08190N
Award:
2008 Interactive Merit Award
Agency:
LOBO / SAO PAULO
Client:
Target
Title:
Target 2 day sale
Category:
Brand Gaming / Online
Annual ID:
08191N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Shnghai / Shanghai
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Brand Gaming / Online
Annual ID:
08192N
Award:
2008 Interactive Merit Award
Agency:
Scholz & Volkmer GmbH / Wiesbaden
Client:
Coca-Cola GmbH
Title:
Coca-Cola Zero Carrera Live Race
Category:
Brand Gaming / Online
Annual ID:
08193N
Award:
2008 Interactive Merit Award
Agency:
Visual Jazz / South Melbourne
Client:
Defence Force Recruiting - Australia
Title:
Defencejobs Games
Category:
Brand Gaming / Online
Annual ID:
08194N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Cravendale
Title:
Cravendale - Join In
Category:
Brand Gaming / Online
Annual ID:
08195N
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
AGDA
Title:
AGDA Xmas Party
Category:
Collateral Design / Posters - Single
Annual ID:
08126D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Category:
Collateral Design / Posters - Single
Annual ID:
08127D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Paraplegia
Category:
Collateral Design / Posters - Single
Annual ID:
08128D
Award:
2008 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Annual ID:
08129D
Award:
2008 Design Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
Carrefour Malaysia
Title:
Flasher Flood
Category:
Collateral Design / Posters - Single
Annual ID:
08130D
Award:
2008 Design Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Collateral Design / Posters - Single
Annual ID:
08131D
