The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Truths about the Gol Agency: AlmapBBDO / São Paulo Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off Agency: Lean Mean Fighting Machine / London Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND Agency: Wunderman Brazil / Sao Paulo Client: Land Rover Category: Banners - Fixed Space / Campaign
Town Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single
Charlie Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Duracell Category: Collateral / Posters - Single
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral / Posters - Single
Wall Mural Campaign Agency: BBDO New York / New York Client: Havaianas Category: Environmental Design / Campaign
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Environmental Design / Campaign
America's Favorite Architecture Agency: CG Partners / New york Client: American Institute of Architects Category: Environmental Design / Campaign
Read! Ride! Read! The Loop Line Manga Relay Project Agency: DENTSU INC. Tokyo / Tokyo Client: SHUEISHA Inc. Category: Environmental Design / Campaign
"iwai"event Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Environmental Design / Campaign
X Exhibition Agency: Sense Brand & Identity Consultant / Shenzhen Client: SGDA & Loook Category: Environmental Design / Campaign
Graffiti Projections MTV Awards Agency: Serviceplan Munich / Hamburg / Munich Client: Sony Ericsson Mobile Communications International AB Category: Environmental Design / Campaign
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online
Henri's Hands Agency: M & C Saatchi / Sydney Client: Herringbone Category: Non-Broadcast / Single
Fanapult Webisode Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA, Inc. Category: Non-Broadcast / Single
The New World of Coke Agency: Wieden+Kennedy Amsterdam / Amsterdam Client: The Coca-Cola Company Category: Non-Broadcast / Single
Blocked words Agency: Åkestam Holst / Stockholm Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard Agency: Venables Bell & Partners / San Francisco Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass Agency: Venables Bell & Partners / San Francisco Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear Agency: BBDO Canada / Toronto Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK Agency: BBDO INDONESIA / JAKARTA Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It Agency: davidandgoliath / El Segundo Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer" Agency: DRAFTFCB / New York Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour Agency: Euro RSCG Worldwide / New York Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Paperwork Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fly Agency: Jung von Matt AG / Hamburg Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
sandwich Agency: ogilvy & mather colombia / bogota Client: carulla Category: Consumer Magazine / Color: Full Page or Spread - Single
Photocopy Agency: publicis brasil / Sao Paulo Client: Puma Category: Consumer Magazine / Color: Full Page or Spread - Single
"Risks" Agency: Saatchi & Saatchi / Petaling Jaya Client: ACP Magazine Category: Consumer Magazine / Color: Full Page or Spread - Single
Facelift Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Hitler vs. Chaplin Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single
Clown Agency: TBWA\Paris / Boulogne-Billancourt Client: SONY COMPUTER ENTERTAINMENT Category: Consumer Magazine / Color: Full Page or Spread - Single

2008 Interactive Merit Award

AlmapBBDO / São Paulo

Volkswagen do Brasil

Truths about the Gol

Banners - Fixed Space / Campaign

08103N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

COI - Department of Health

Send Off

Banners - Fixed Space / Campaign

08104N

2008 Interactive Merit Award

Wunderman Brazil / Sao Paulo

Land Rover

GO BEYOND

Banners - Fixed Space / Campaign

08105N

2008 Advertising Merit Award

JWT Spain / Barcelona

Century Travel

Town

Collateral / Posters - Single

08230A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Charlie

Collateral / Posters - Single

08231A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Collateral / Posters - Single

08232A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss January

Collateral / Posters - Single

08233A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss February

Collateral / Posters - Single

08234A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Ford Motor Company/Volvo

Ambulance

Collateral / Posters - Single

08235A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Duracell

Illusion II

Collateral / Posters - Single

08236A

2008 Advertising Merit Award

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral / Posters - Single

08237A

2008 Design Merit Award

BBDO New York / New York

Havaianas

Wall Mural Campaign

Environmental Design / Campaign

08186D

2008 Design Merit Award

BBDO New York / New York

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Environmental Design / Campaign

08187D

2008 Design Merit Award

CG Partners / New york

American Institute of Architects

America's Favorite Architecture

Environmental Design / Campaign

08188D

2008 Design Merit Award

DENTSU INC. Tokyo / Tokyo

SHUEISHA Inc.

Read! Ride! Read! The Loop Line Manga Relay Project

Environmental Design / Campaign

08189D

2008 Design Merit Award

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai"event

Environmental Design / Campaign

08190D

2008 Design Merit Award

Sense Brand & Identity Consultant / Shenzhen

SGDA & Loook

X Exhibition

Environmental Design / Campaign

08191D

2008 Design Merit Award

Serviceplan Munich / Hamburg / Munich

Sony Ericsson Mobile Communications International AB

Graffiti Projections MTV Awards

Environmental Design / Campaign

08192D

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

2008 Advertising Merit Award

M & C Saatchi / Sydney

Herringbone

Henri's Hands

Non-Broadcast / Single

08437T

2008 Advertising Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA, Inc.

Fanapult Webisode

Non-Broadcast / Single

08438T

2008 Advertising Merit Award

Wieden+Kennedy Amsterdam / Amsterdam

The Coca-Cola Company

The New World of Coke

Non-Broadcast / Single

08439T

2008 Advertising Merit Award

Åkestam Holst / Stockholm

AstraZeneca/Nezeril

Blocked words

Consumer Magazine / Color: Full Page or Spread - Single

08127A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

WORST THING YOU CAN LOSE

Consumer Magazine / Color: Full Page or Spread - Single

08128A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Consumer Magazine / Color: Full Page or Spread - Single

08129A

2008 Advertising Merit Award

Venables Bell & Partners / San Francisco

HBO Video

Graveyard

Consumer Magazine / Color: Full Page or Spread - Single

08130A

2008 Advertising Merit Award

Venables Bell & Partners / San Francisco

HBO Video

Shot Glass

Consumer Magazine / Color: Full Page or Spread - Single

08131A

2008 Advertising Merit Award

BBDO Canada / Toronto

Chrysler Canada Inc.

Fat Bear

Consumer Magazine / Color: Full Page or Spread - Single

08132A

2008 Advertising Merit Award

BBDO INDONESIA / JAKARTA

PT BAYER INDONESIA

TANK

Consumer Magazine / Color: Full Page or Spread - Single

08133A

2008 Advertising Merit Award

davidandgoliath / El Segundo

Cazadores

The One With the Deer On It

Consumer Magazine / Color: Full Page or Spread - Single

08134A

2008 Advertising Merit Award

DDB London / London

Harvey Nichols Wonderful Life

Womenswear

Consumer Magazine / Color: Full Page or Spread - Single

08135A

2008 Advertising Merit Award

DRAFTFCB / New York

Kraft

Mini Oreo "Creamer"

Consumer Magazine / Color: Full Page or Spread - Single

08136A

2008 Advertising Merit Award

Euro RSCG Worldwide / New York

Dos Equis

Happy Hour

Consumer Magazine / Color: Full Page or Spread - Single

08137A

2008 Advertising Merit Award

Hill Holliday / Boston

Liberty Mutual

Paperwork

Consumer Magazine / Color: Full Page or Spread - Single

08138A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Robert Bosch GmbH

Fly

Consumer Magazine / Color: Full Page or Spread - Single

08139A

2008 Advertising Merit Award

ogilvy & mather colombia / bogota

carulla

sandwich

Consumer Magazine / Color: Full Page or Spread - Single

08140A

2008 Advertising Merit Award

publicis brasil / Sao Paulo

Puma

Photocopy

Consumer Magazine / Color: Full Page or Spread - Single

08141A

2008 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

ACP Magazine

"Risks"

Consumer Magazine / Color: Full Page or Spread - Single

08142A

2008 Advertising Merit Award

Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg

Procter & Gamble

Facelift

Consumer Magazine / Color: Full Page or Spread - Single

08143A

2008 Advertising Merit Award

Serviceplan Hamburg GmbH & Co.KG / Muenchen

Hut Weber

Hitler vs. Chaplin

Consumer Magazine / Color: Full Page or Spread - Single

08144A

2008 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Consumer Magazine / Color: Full Page or Spread - Single

08145A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

SONY COMPUTER ENTERTAINMENT

Clown

Consumer Magazine / Color: Full Page or Spread - Single

08146A

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