The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Independent Cinema Agency: DDB London / London Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
Top Chef Agency: @radical.media / New York Client: WSIB Category: Public Service/Political Television / Single
NO SUCH THING Agency: Abbott Mead Vickers BBDO / London Client: FOCUS 12 Category: Public Service/Political Television / Single
Actor Interview Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political Television / Single
It's not too late Agency: DDB Paris / Paris Client: Greenpeace Category: Public Service/Political Television / Single
Birthday Cards Agency: DDB Sydney Pty Limited / ULTIMO Client: Cure for Life Foundation Category: Public Service/Political Television / Single
Good Business Guide Agency: JWT / London Client: MTV Foundation Category: Public Service/Political Television / Single
Big Bus Agency: Kitchen Leo Burnett / Oslo Client: Oslo Public Transport Category: Public Service/Political Television / Single
Race Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: Petronas Nasional Berhad Category: Public Service/Political Television / Single
I wanna go Agency: Leopold Ketel & Partners / Portland Client: Oregon Coast Aquarium Category: Public Service/Political Television / Single
Dots Agency: McCann Erickson Brazil / Sao Paulo Client: Dorina Nowill Foundation For The Blind Category: Public Service/Political Television / Single
Mute Agency: Ogilvy Portugal / Lisboa Client: MTV Category: Public Service/Political Television / Single
Paper Agency: Rethink / Vancouver Client: YWCA Category: Public Service/Political Television / Single
Autopilots Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political Television / Single
The Office Agency: Whybin TBWA \ TEQUILA / Sydney Client: Special Olympics Category: Public Service/Political Television / Single
3 Chords Agency: Anomaly / New York Client: Converse Category: Consumer Television / :20 and Under - Single
Careers Agency: Euro RSCG Worldwide / New York Client: Dos Equis Category: Consumer Television / :20 and Under - Single
BBQ Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
MUSEUM OF CHILDHOOD Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
VECTORSCOPE Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Trendreport 2008 Agency: Happy F&B / Gothenburg Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Please Plant Trees Agency: Meridian Communication Pvt Ltd / Bangalore Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Campaign
City/Key/Man Agency: Wray Ward / Charlotte Client: Arts & Science Council of Charlotte Category: Public Service/Non-Profit/Educational / Posters - Campaign
Leave Nothing Agency: Alturas Films / Santa Monica Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom Agency: ANR BBDO / Stockholm Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude Agency: DDB / Chicago Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags Agency: DDB London / London Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list Agency: DDB Paris / Paris Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE Agency: Fallon London / London Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic Agency: Jeh United Co. Ltd. / Bangkok Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands Agency: M & C Saatchi / Sydney Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend Agency: Ogilvy & Mather, Thailand / Bangkok Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic Agency: Saatchi & Saatchi New York / New York Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out Agency: Sonny / London Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica Agency: The Red Brick Road / London Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP Agency: TM Advertising / Dallas Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport Agency: Vegaolmosponce / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Jonathan Agency: JWT Singapore / Singapore Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos Agency: MTV Networks / New York Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious Agency: Passing Notes, Inc. / Oakland Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza Agency: Penguin Graphics / Hiroshima Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity Agency: Sandstrom Design / Portland Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign

2008 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema

Cinema Advertising / Integrated Cinema Experience

08436T

2008 Advertising Merit Award

@radical.media / New York

WSIB

Top Chef

Public Service/Political Television / Single

08312T

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

FOCUS 12

NO SUCH THING

Public Service/Political Television / Single

08313T

2008 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Actor Interview

Public Service/Political Television / Single

08314T

2008 Advertising Merit Award

DDB Paris / Paris

Greenpeace

It's not too late

Public Service/Political Television / Single

08315T

2008 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

Cure for Life Foundation

Birthday Cards

Public Service/Political Television / Single

08316T

2008 Advertising Merit Award

JWT / London

MTV Foundation

Good Business Guide

Public Service/Political Television / Single

08317T

2008 Advertising Merit Award

Kitchen Leo Burnett / Oslo

Oslo Public Transport

Big Bus

Public Service/Political Television / Single

08318T

2008 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

Petronas Nasional Berhad

Race

Public Service/Political Television / Single

08319T

2008 Advertising Merit Award

Leopold Ketel & Partners / Portland

Oregon Coast Aquarium

I wanna go

Public Service/Political Television / Single

08320T

2008 Advertising Merit Award

McCann Erickson Brazil / Sao Paulo

Dorina Nowill Foundation For The Blind

Dots

Public Service/Political Television / Single

08321T

2008 Advertising Merit Award

Ogilvy Portugal / Lisboa

MTV

Mute

Public Service/Political Television / Single

08322T

2008 Advertising Merit Award

Rethink / Vancouver

YWCA

Paper

Public Service/Political Television / Single

08323T

2008 Advertising Merit Award

Rethink / Vancouver

Science World

Autopilots

Public Service/Political Television / Single

08324T

2008 Advertising Merit Award

Whybin TBWA \ TEQUILA / Sydney

Special Olympics

The Office

Public Service/Political Television / Single

08325T

2008 Advertising Merit Award

Anomaly / New York

Converse

3 Chords

Consumer Television / :20 and Under - Single

08412T

2008 Advertising Merit Award

Euro RSCG Worldwide / New York

Dos Equis

Careers

Consumer Television / :20 and Under - Single

08413T

2008 Advertising Merit Award

TAXI Canada Inc / Toronto

Pfizer Canada Inc

BBQ

Consumer Television / :20 and Under - Single

08414T

2008 Design Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

MUSEUM OF CHILDHOOD

Public Service/Non-Profit/Educational / Posters - Campaign

08241D

2008 Design Merit Award

Abbott Mead Vickers BBDO / London

THE SAMARITANS

VECTORSCOPE

Public Service/Non-Profit/Educational / Posters - Campaign

08242D

2008 Design Merit Award

Happy F&B / Gothenburg

The Röhsska Museum

Trendreport 2008

Public Service/Non-Profit/Educational / Posters - Campaign

08243D

2008 Design Merit Award

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Public Service/Non-Profit/Educational / Posters - Campaign

08244D

2008 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

WWF

Please Plant Trees

Public Service/Non-Profit/Educational / Posters - Campaign

08245D

2008 Design Merit Award

Wray Ward / Charlotte

Arts & Science Council of Charlotte

City/Key/Man

Public Service/Non-Profit/Educational / Posters - Campaign

08246D

2008 Advertising Merit Award

Alturas Films / Santa Monica

Nike

Leave Nothing

Consumer Television / Over :30 - Single - max. :90

08350T

2008 Advertising Merit Award

ANR BBDO / Stockholm

Folksam

Boardroom

Consumer Television / Over :30 - Single - max. :90

08351T

2008 Advertising Merit Award

BBDO New York / New York

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

08353T

2008 Advertising Merit Award

BBDO New York / New York

Monster.com

Legs

Consumer Television / Over :30 - Single - max. :90

08354T

2008 Advertising Merit Award

BBDO New York / New York

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

08355T

2008 Advertising Merit Award

DDB / Chicago

Anheuser Busch

Dude

Consumer Television / Over :30 - Single - max. :90

08356T

2008 Advertising Merit Award

DDB London / London

Volkswagen Bluemotion

Bags

Consumer Television / Over :30 - Single - max. :90

08357T

2008 Advertising Merit Award

DDB Paris / Paris

Bouygues Télécom

Creation of the list

Consumer Television / Over :30 - Single - max. :90

08358T

2008 Advertising Merit Award

Fallon London / London

SKODA FABIA

CAKE

Consumer Television / Over :30 - Single - max. :90

08359T

2008 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

DEVK insurance

Bicycle

Consumer Television / Over :30 - Single - max. :90

08360T

2008 Advertising Merit Award

Jeh United Co. Ltd. / Bangkok

sylvania

Picnic

Consumer Television / Over :30 - Single - max. :90

08361T

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Dream

Consumer Television / Over :30 - Single - max. :90

08362T

2008 Advertising Merit Award

M & C Saatchi / Sydney

Herringbone

Henri's Hands

Consumer Television / Over :30 - Single - max. :90

08363T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Ballet

Consumer Television / Over :30 - Single - max. :90

08364T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Collision

Consumer Television / Over :30 - Single - max. :90

08365T

2008 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

THE BARBECUE PLAZA CO.,LTD.

Ex-girlfriend

Consumer Television / Over :30 - Single - max. :90

08366T

2008 Advertising Merit Award

Saatchi & Saatchi New York / New York

JC Penney

Magic

Consumer Television / Over :30 - Single - max. :90

08367T

2008 Advertising Merit Award

Sonny / London

Carling

Out

Consumer Television / Over :30 - Single - max. :90

08368T

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

Jamaica

Consumer Television / Over :30 - Single - max. :90

08369T

2008 Advertising Merit Award

TM Advertising / Dallas

Nationwide Insurance

Rollin' VIP

Consumer Television / Over :30 - Single - max. :90

08370T

2008 Advertising Merit Award

Vegaolmosponce / Buenos Aires

Unilever

Airport

Consumer Television / Over :30 - Single - max. :90

08371T

2008 Design Merit Award

JWT Singapore / Singapore

Jonathan Tay Pte Ltd

Jonathan

Corporate Identity / Corporate Identity - Campaign

08087D

2008 Design Merit Award

MTV Networks / New York

NOGGIN

NOGGIN Logos

Corporate Identity / Corporate Identity - Campaign

08088D

2008 Design Merit Award

Passing Notes, Inc. / Oakland

Peek... aren't you curious

Peek... aren't you curious

Corporate Identity / Corporate Identity - Campaign

08089D

2008 Design Merit Award

Penguin Graphics / Hiroshima

Soukouen

Wabi Sabi Waza

Corporate Identity / Corporate Identity - Campaign

08090D

2008 Design Merit Award

Sandstrom Design / Portland

Mint Dental Works

Mint Dental Works Identity

Corporate Identity / Corporate Identity - Campaign

08091D

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