The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

LeBron: The Complete Story Agency: AKQA / San Francisco Client: Nike Category: Microsites / Corporate Image
celebration dance Agency: Clemenger BLUE BBDO / Melbourne Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron Agency: Crispin Porter + Bogusky / Coconut Grove Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough. Agency: Dentsu Inc. / Tokyo Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080 Agency: henderson bas / Toronto Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage Agency: Lowe Brindfors / Stockholm Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
Coke Kissmas Agency: MCCANN ERICKSON / MADRID Client: Coke Category: Microsites / Corporate Image
Audi TT- Microsite Agency: Ogilvy Cape Town / Cape Town Client: Audi Category: Microsites / Corporate Image
Appear on the news Agency: OgilvyOne Worldwide Spain / Madrid Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite Agency: The Martin Agency / Richmond Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT Agency: Tribal DDB Worldwide / New York Client: Philips Category: Microsites / Corporate Image
SatNav Agency: Batey Pte Ltd / Singapore Client: Mitsubishi Motors Category: Consumer Radio / Single
"Drums" Agency: BBDO CAPE TOWN / Cape Town Client: Marshall Music Category: Consumer Radio / Single
Disclaimer Agency: Clemenger BBDO Melbourne / Melbourne Client: RACV Car Loans Category: Consumer Radio / Single
Tape Agency: DDB / Johannesburg Client: Energizer Category: Consumer Radio / Single
Gardening Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Housekeeping Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Decorating Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Mr. Taxi Cab Over Accessorizer Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
Mr. Oxygen Bar Inventor Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
The commercial that can't be aired on TV-Narrator Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Consumer Radio / Single
Purple Rain Agency: Leo Burnett / São Paulo Client: Fiat Category: Consumer Radio / Single
Gunshot Agency: Ogilvy & Mather / Mumbai Client: Videocon Industries Ltd. Category: Consumer Radio / Single
EZ Mabel Agency: Red Deluxe / Memphis Client: Scripps/Yahoo! HotJobs Category: Consumer Radio / Single
Lullaby Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Broken Heart Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Colors Agency: TBWA\Chiat\Day / New York Client: Starburst Category: Consumer Radio / Single
Margaret Thatcher Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: La Perle Category: Consumer Radio / Single
Peter Frampton Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Single
Little Radish Agency: Y&R Germany / Frankfurt am Main Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Brushing Agency: Y&R Malaysia / Kuala Lumpur Client: Colgate-Palmolive Marketing Sdn Bhd Category: Consumer Radio / Single
Unite for Africa Agency: Åkestam Holst / Stockholm Client: RFSU (The Swedish Association for Sexuality Education) Category: Public Service/Cultural Institutions/Educational / Microsites
ElectroCity Agency: Lowe & Rivet / The Rocks Client: Genesis Energy Category: Public Service/Cultural Institutions/Educational / Microsites
TearItDown.org Agency: Middle Child / Lake Forest Client: Amnesty International USA Category: Public Service/Cultural Institutions/Educational / Microsites
Balloon Lungs Agency: Ogilvy / Auckland Client: Asthma & Respiratory Foundation Category: Public Service/Cultural Institutions/Educational / Microsites
Get On Board and The Almighty Forest Agency: Real Pie Media / Beverly Hills Client: NBC Universal Category: Public Service/Cultural Institutions/Educational / Microsites
Keep a Child Alive iPhone Launch Agency: Anomaly / New York Client: Keep A Child Alive Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Self Destruct Agency: Colenso BBDO / Auckland Client: Deadline Express Couriers Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Tiny Technician Agency: DDB / Auckland Client: Volkswagen Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Redhead Agency: DDB / Auckland Client: SSL - Durex Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Desktop Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH & Co. KG Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
The UNICEF Landmine Stickers Agency: Leo Burnett Frankfurt / Frankfurt Client: UNICEF Deutschland, Arbeitsgruppe Frankfurt Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Stadium Agency: Publicis Singapore / Singapore Client: Nike Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single
Man Mom at Nascar Agency: TBWA\Chiat\Day / New York Client: Combos Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

2008 Interactive Merit Award

AKQA / San Francisco

Nike

LeBron: The Complete Story

Microsites / Corporate Image

08116N

2008 Interactive Merit Award

Clemenger BLUE BBDO / Melbourne

National Australia Bank

celebration dance

Microsites / Corporate Image

08117N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Volkswagen

Compare-a-tron

Microsites / Corporate Image

08118N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Simpsonizeme.com

Microsites / Corporate Image

08119N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Bracketomatic.com

Microsites / Corporate Image

08120N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

MORIMOTO Co.,Ltd.

Good is not enough.

Microsites / Corporate Image

08121N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hyundai

Hyundai Think About It Teaser Site

Microsites / Corporate Image

08122N

2008 Interactive Merit Award

HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku

Japan Post Holdings Co., Ltd.

Japan Post, Always With You

Microsites / Corporate Image

08123N

2008 Interactive Merit Award

henderson bas / Toronto

Discovery Communications Inc.

Discovery Club 1080

Microsites / Corporate Image

08124N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Artois - InBev UK

Le Passage

Microsites / Corporate Image

08125N

2008 Interactive Merit Award

Lowe Brindfors / Stockholm

Stella Artois - InBev

La Bouteille

Microsites / Corporate Image

08126N

2008 Interactive Merit Award

MCCANN ERICKSON / MADRID

Coke

Coke Kissmas

Microsites / Corporate Image

08127N

2008 Interactive Merit Award

Ogilvy Cape Town / Cape Town

Audi

Audi TT- Microsite

Microsites / Corporate Image

08128N

2008 Interactive Merit Award

OgilvyOne Worldwide Spain / Madrid

Yell Publicidad

Appear on the news

Microsites / Corporate Image

08129N

2008 Interactive Merit Award

The Martin Agency / Richmond

X Games

Summer X Games Microsite

Microsites / Corporate Image

08130N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

START A CHAIN REACTION

Microsites / Corporate Image

08131N

2008 Interactive Merit Award

Tribal DDB Worldwide / New York

Philips

SEDUCTION BY LIGHT

Microsites / Corporate Image

08132N

2008 Advertising Merit Award

Batey Pte Ltd / Singapore

Mitsubishi Motors

SatNav

Consumer Radio / Single

08326R

2008 Advertising Merit Award

BBDO CAPE TOWN / Cape Town

Marshall Music

"Drums"

Consumer Radio / Single

08327R

2008 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

RACV Car Loans

Disclaimer

Consumer Radio / Single

08328R

2008 Advertising Merit Award

DDB / Johannesburg

Energizer

Tape

Consumer Radio / Single

08329R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Gardening Tips

Consumer Radio / Single

08330R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Housekeeping Tips

Consumer Radio / Single

08331R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Decorating Tips

Consumer Radio / Single

08332R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Taxi Cab Over Accessorizer

Consumer Radio / Single

08333R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Oxygen Bar Inventor

Consumer Radio / Single

08334R

2008 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

TOTO LTD.

The commercial that can't be aired on TV-Narrator

Consumer Radio / Single

08335R

2008 Advertising Merit Award

Leo Burnett / São Paulo

Fiat

Purple Rain

Consumer Radio / Single

08336R

2008 Advertising Merit Award

Ogilvy & Mather / Mumbai

Videocon Industries Ltd.

Gunshot

Consumer Radio / Single

08337R

2008 Advertising Merit Award

Red Deluxe / Memphis

Scripps/Yahoo! HotJobs

EZ Mabel

Consumer Radio / Single

08338R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Lullaby

Consumer Radio / Single

08339R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Broken Heart

Consumer Radio / Single

08340R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Starburst

Colors

Consumer Radio / Single

08341R

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

La Perle

Margaret Thatcher

Consumer Radio / Single

08342R

2008 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Peter Frampton

Consumer Radio / Single

08343R

2008 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Ed Wuesthof Dreizackwerk (Kitchen knives)

Little Radish

Consumer Radio / Single

08344R

2008 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Colgate-Palmolive Marketing Sdn Bhd

Brushing

Consumer Radio / Single

08345R

2008 Interactive Merit Award

Åkestam Holst / Stockholm

RFSU (The Swedish Association for Sexuality Education)

Unite for Africa

Public Service/Cultural Institutions/Educational / Microsites

08270N

2008 Interactive Merit Award

Lowe & Rivet / The Rocks

Genesis Energy

ElectroCity

Public Service/Cultural Institutions/Educational / Microsites

08271N

2008 Interactive Merit Award

Middle Child / Lake Forest

Amnesty International USA

TearItDown.org

Public Service/Cultural Institutions/Educational / Microsites

08272N

2008 Interactive Merit Award

Ogilvy / Auckland

Asthma & Respiratory Foundation

Balloon Lungs

Public Service/Cultural Institutions/Educational / Microsites

08273N

2008 Interactive Merit Award

Real Pie Media / Beverly Hills

NBC Universal

Get On Board and The Almighty Forest

Public Service/Cultural Institutions/Educational / Microsites

08274N

2008 Advertising Merit Award

Anomaly / New York

Keep A Child Alive

Keep a Child Alive iPhone Launch

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08478A

2008 Advertising Merit Award

Colenso BBDO / Auckland

Deadline Express Couriers

Self Destruct

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08479A

2008 Advertising Merit Award

DDB / Auckland

Volkswagen

Tiny Technician

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08480A

2008 Advertising Merit Award

DDB / Auckland

SSL - Durex

Redhead

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08481A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH & Co. KG

Desktop

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08482A

2008 Advertising Merit Award

Leo Burnett Frankfurt / Frankfurt

UNICEF Deutschland, Arbeitsgruppe Frankfurt

The UNICEF Landmine Stickers

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08483A

2008 Advertising Merit Award

Publicis Singapore / Singapore

Nike

Stadium

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08484A

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Man Mom at Nascar

Innovation in Advertising & Marketing / Innovative Use of Marketing - Single

08485A

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