The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
adidas Futball meets Football Web Film
Agency: 180LA (180\TBWA) / Santa Monica
Client: adidas USA Category: Branded Content / Single
Puzzle Boy
Agency: TBWA\ESPAÑA / MADRID
Client: Sony Playstation Category: Branded Content / Single
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Bootlegger
Agency: Bailey Lauerman / Lincoln
Client: Bootlegger, Inc. Category: Package Design / Single
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Agency: DENTSU INC. / Tokyo
Client: Oji Nepia Co.,Ltd. Category: Package Design / Single
"iwai" wrapping cloth
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Package Design / Single
YAOKI
Agency: DENTSU KYUSHU INC. / Fukuoka
Client: Renaissance Project Co.,Ltd. Category: Package Design / Single
Three Films by Hiroshi Teshigahara
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
4 by Agnès Varda
Agency: Kellehouse, Inc. / Los Angeles
Client: The Criterion Collection Category: Package Design / Single
Lovejoy Vodka - Pink Label
Agency: ID Branding / Portland
Client: Integrity Spirits Category: Package Design / Single
Hifana Connect
Agency: Wieden+Kennedy Tokyo / Tokyo
Client: W+K Tokyo Lab Category: Package Design / Single
La boite qui Roule
Agency: Young & Rubicam Switzerland / Gockhausen
Client: Verein Pavillon Nouvel Category: Package Design / Single
Parking Lot/Construction Site/Bus Stop
Agency: Cossette Communication - Marketing / Toronto
Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs
Agency: Ground Zero / Los Angeles
Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Mango Prestige Book
Agency: Bassat Ogilvy & Mather Barcelona / Barcelona
Client: Mango Category: Branding / Booklet/Brochure
NUARS Call for Entries
Agency: Hangar 18 Creative Group / Vancouver
Client: Unisource Category: Branding / Booklet/Brochure
Points of View
Agency: kempertrautmann gmbh / Hamburg
Client: Conergy AG Category: Branding / Booklet/Brochure
Question Everything
Agency: mono / minneapolis
Client: Science Channel Category: Branding / Booklet/Brochure
Book "Heaven or Hell"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Art Directors Club Germany/Focus Magazine Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Opera Stuttgart Category: Branding / Booklet/Brochure
programmes
Agency: Strichpunkt GmbH / Stuttgart
Client: State Theater Stuttgart Category: Branding / Booklet/Brochure
DI10 Inspiration Programme
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Branding / Booklet/Brochure
Charles Luck Brand Book
Agency: WORK Labs / Richmond
Client: Charles Luck Stone Center Category: Branding / Booklet/Brochure
The Gamekillers TV Show - Episode 3
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
The Gamekillers TV Show - Episode 5
Agency: BBH / New York
Client: Unilever Category: Television / Unscripted series
Aurion - Big Bertha
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Category: Television / Unscripted series
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
Words Campaign
Agency: Ogilvy & Mather Pvt. Ltd. / Bangalore
Client: IBM Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
Small ads
Agency: TBWA\ Germany / Berlin
Client: PlayStation3 - Motorstorm Category: Small Space Print / Black and White or Color: Less than a Page - Campaign
MesatexJapan Fabric 2008
Agency: 702 Design Works Inc. / Tokyo
Client: MesatexJapan Inc. Category: Collateral Design / Posters - Single
iTunes Mexico Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Menu
Agency: DENTSU INC. Tokyo / Tokyo
Client: TOTO LTD. Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
"KIRI-TORI-SEN" poster 2
Agency: DENTSU INC.Kansai / Osaka
Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Collateral Design / Posters - Single
Ritz-White
Agency: Euro RSCG Worldwide / New York
Client: Ritz Category: Collateral Design / Posters - Single
EYE
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: GlaxoSmithKline Category: Collateral Design / Posters - Single
Poodle
Agency: Ireland/Davenport / Johannesburg
Client: Sweets From Heaven Category: Collateral Design / Posters - Single
A to Z
Agency: Kinetic Singapore / Singapore
Client: Lorgan's The Retro Store Category: Collateral Design / Posters - Single
AGDA Xmas Party
Agency: Landor Associates / Sydney
Client: AGDA Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
Malteser "Typo Crash" Campaign Motif: Paraplegia
Agency: Ogilvy Frankfurt / Frankfurt
Client: Malteser Ambulance Service Category: Collateral Design / Posters - Single
The Economist Tabs
Agency: Ogilvy Hong Kong / Hong Kong
Client: The Economist Category: Collateral Design / Posters - Single
Award:
2008 Advertising Merit Award
Agency:
180LA (180\TBWA) / Santa Monica
Client:
adidas USA
Title:
adidas Futball meets Football Web Film
Category:
Branded Content / Single
Annual ID:
08504T
Award:
2008 Advertising Merit Award
Agency:
TBWA\ESPAÑA / MADRID
Client:
Sony Playstation
Title:
Puzzle Boy
Category:
Branded Content / Single
Annual ID:
08505T
Award:
2008 Advertising Merit Award
Agency:
EURO RSCG / New York
Client:
Heineken USA
Title:
Dos Equis
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08416T
Award:
2008 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Krusty,Outtakes, World Domination
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
08417T
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Keyboards
Category:
Package Design / Single
Annual ID:
08092D
Award:
2008 Design Merit Award
Agency:
Bailey Lauerman / Lincoln
Client:
Bootlegger, Inc.
Title:
Bootlegger
Category:
Package Design / Single
Annual ID:
08093D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Oji Nepia Co.,Ltd.
Title:
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)
Category:
Package Design / Single
Annual ID:
08094D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"iwai" wrapping cloth
Category:
Package Design / Single
Annual ID:
08095D
Award:
2008 Design Merit Award
Agency:
DENTSU KYUSHU INC. / Fukuoka
Client:
Renaissance Project Co.,Ltd.
Title:
YAOKI
Category:
Package Design / Single
Annual ID:
08096D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
Three Films by Hiroshi Teshigahara
Category:
Package Design / Single
Annual ID:
08097D
Award:
2008 Design Merit Award
Agency:
Kellehouse, Inc. / Los Angeles
Client:
The Criterion Collection
Title:
4 by Agnès Varda
Category:
Package Design / Single
Annual ID:
08098D
Award:
2008 Design Merit Award
Agency:
Opto Design / new york
Client:
Opto Design
Title:
365x360
Category:
Package Design / Single
Annual ID:
08099D
Award:
2008 Design Merit Award
Agency:
ID Branding / Portland
Client:
Integrity Spirits
Title:
Lovejoy Vodka - Pink Label
Category:
Package Design / Single
Annual ID:
08100D
Award:
2008 Design Merit Award
Agency:
Publicis Singapore / Singapore
Client:
Nike
Title:
Stadium
Category:
Package Design / Single
Annual ID:
08101D
Award:
2008 Design Merit Award
Agency:
Wieden+Kennedy Tokyo / Tokyo
Client:
W+K Tokyo Lab
Title:
Hifana Connect
Category:
Package Design / Single
Annual ID:
08102D
Award:
2008 Design Merit Award
Agency:
Young & Rubicam Switzerland / Gockhausen
Client:
Verein Pavillon Nouvel
Title:
La boite qui Roule
Category:
Package Design / Single
Annual ID:
08103D
Award:
2008 Advertising Merit Award
Agency:
Cossette Communication - Marketing / Toronto
Client:
The Fight Network
Title:
Parking Lot/Construction Site/Bus Stop
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08423T
Award:
2008 Advertising Merit Award
Agency:
Ground Zero / Los Angeles
Client:
ESPN
Title:
2007 ESPYs
Category:
Consumer Television / Under $50K Budget - Campaign
Annual ID:
08424T
Award:
2008 Design Merit Award
Agency:
Bassat Ogilvy & Mather Barcelona / Barcelona
Client:
Mango
Title:
Mango Prestige Book
Category:
Branding / Booklet/Brochure
Annual ID:
08049D
Award:
2008 Design Merit Award
Agency:
exposure / New York
Client:
Nike
Title:
Nike Postcards
Category:
Branding / Booklet/Brochure
Annual ID:
08050D
Award:
2008 Design Merit Award
Agency:
Hangar 18 Creative Group / Vancouver
Client:
Unisource
Title:
NUARS Call for Entries
Category:
Branding / Booklet/Brochure
Annual ID:
08051D
Award:
2008 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Conergy AG
Title:
Points of View
Category:
Branding / Booklet/Brochure
Annual ID:
08052D
Award:
2008 Design Merit Award
Agency:
mono / minneapolis
Client:
Science Channel
Title:
Question Everything
Category:
Branding / Booklet/Brochure
Annual ID:
08053D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Art Directors Club Germany/Focus Magazine
Title:
Book "Heaven or Hell"
Category:
Branding / Booklet/Brochure
Annual ID:
08054D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Opera Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08055D
Award:
2008 Design Merit Award
Agency:
Strichpunkt GmbH / Stuttgart
Client:
State Theater Stuttgart
Title:
programmes
Category:
Branding / Booklet/Brochure
Annual ID:
08056D
Award:
2008 Design Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
DI10 Inspiration Programme
Category:
Branding / Booklet/Brochure
Annual ID:
08057D
Award:
2008 Design Merit Award
Agency:
WORK Labs / Richmond
Client:
Charles Luck Stone Center
Title:
Charles Luck Brand Book
Category:
Branding / Booklet/Brochure
Annual ID:
08058D
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 3
Category:
Television / Unscripted series
Annual ID:
08027E
Award:
2008 Branded Entertainment Merit Award
Agency:
BBH / New York
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 5
Category:
Television / Unscripted series
Annual ID:
08028E
Award:
2008 Branded Entertainment Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota
Title:
Aurion - Big Bertha
Category:
Television / Unscripted series
Annual ID:
08029E
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Advertising Merit Award
Agency:
BBDO / New York
Client:
Diageo/Red Stripe
Title:
Boo Campaign
Category:
Non-Broadcast / Campaign
Annual ID:
08440T
Award:
2008 Advertising Merit Award
Agency:
Ogilvy & Mather Pvt. Ltd. / Bangalore
Client:
IBM
Title:
Words Campaign
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08174A
Award:
2008 Advertising Merit Award
Agency:
TBWA\ Germany / Berlin
Client:
PlayStation3 - Motorstorm
Title:
Small ads
Category:
Small Space Print / Black and White or Color: Less than a Page - Campaign
Annual ID:
08175A
Award:
2008 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
MesatexJapan Inc.
Title:
MesatexJapan Fabric 2008
Category:
Collateral Design / Posters - Single
Annual ID:
08117D
Award:
2008 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iTunes Mexico Poster
Category:
Collateral Design / Posters - Single
Annual ID:
08118D
Award:
2008 Design Merit Award
Agency:
DENTSU INC. Tokyo / Tokyo
Client:
TOTO LTD.
Title:
Menu
Category:
Collateral Design / Posters - Single
Annual ID:
08119D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster
Category:
Collateral Design / Posters - Single
Annual ID:
08120D
Award:
2008 Design Merit Award
Agency:
DENTSU INC.Kansai / Osaka
Client:
KYURYUDO ART-PUBLISHING CO.,LTD
Title:
"KIRI-TORI-SEN" poster 2
Category:
Collateral Design / Posters - Single
Annual ID:
08121D
Award:
2008 Design Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Ritz
Title:
Ritz-White
Category:
Collateral Design / Posters - Single
Annual ID:
08122D
Award:
2008 Design Merit Award
Agency:
Grey Kuala Lumpur / Kuala Lumpur
Client:
GlaxoSmithKline
Title:
EYE
Category:
Collateral Design / Posters - Single
Annual ID:
08123D
Award:
2008 Design Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Sweets From Heaven
Title:
Poodle
Category:
Collateral Design / Posters - Single
Annual ID:
08124D
Award:
2008 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Lorgan's The Retro Store
Title:
A to Z
Category:
Collateral Design / Posters - Single
Annual ID:
08125D
Award:
2008 Design Merit Award
Agency:
Landor Associates / Sydney
Client:
AGDA
Title:
AGDA Xmas Party
Category:
Collateral Design / Posters - Single
Annual ID:
08126D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Crushed Spine
Category:
Collateral Design / Posters - Single
Annual ID:
08127D
Award:
2008 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Malteser Ambulance Service
Title:
Malteser "Typo Crash" Campaign Motif: Paraplegia
Category:
Collateral Design / Posters - Single
Annual ID:
08128D
Award:
2008 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
The Economist
Title:
The Economist Tabs
Category:
Collateral Design / Posters - Single
Annual ID:
08129D
