The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Comparisons Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
2nd Hand Furniture Agency: BBDO / Bangkok Client: BKK 2nd Hand Furniture Category: Corporate Identity / Corporate Identity - Single
�VINYL RECORD CARD� Agency: KNARF / New York Client: DJ LUKE Category: Corporate Identity / Corporate Identity - Single
Aioi Dental Clinic No.1 Agency: Penguin Graphics / Hiroshima Client: Aioi Dental Clinic Category: Corporate Identity / Corporate Identity - Single
Frame Agency: Rediffusion DY&R / Mumbai Client: Getty Images Category: Corporate Identity / Corporate Identity - Single
Town Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single
Charlie Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Duracell Category: Collateral / Posters - Single
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral / Posters - Single
Classified One Agency: 22squared / Tampa Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three Agency: 22squared / Tampa Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath Agency: Arnold Worldwide / Boston Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle Agency: BBDO / Bangkok Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine Agency: Conill Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup Agency: Conill Saatchi & Saatchi / New York Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Tonka Toys - Open Cut Sandpit Agency: DDB Sydney Pty Limited / ULTIMO Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow Agency: DeVito/Verdi / New York Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat' Agency: Joe Public South Africa / Rivonia Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health Agency: Ogilvy Singapore / Singapore Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
Parking Lot/Construction Site/Bus Stop Agency: Cossette Communication - Marketing / Toronto Client: The Fight Network Category: Consumer Television / Under $50K Budget - Campaign
2007 ESPYs Agency: Ground Zero / Los Angeles Client: ESPN Category: Consumer Television / Under $50K Budget - Campaign
Triple Slanguage Agency: Goodby, Silverstein and Partners / San Francisco Client: Comcast Category: Online Branded Content / Campaign
YellowRippers Agency: JWT / Mumbai Client: Sulekha.com Category: Online Branded Content / Campaign
Chocolate Dipped Altoids Viral Campaign Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Online Branded Content / Campaign
Coca-Cola Football Agency: Mother / London Client: Coca-Cola Category: Online Branded Content / Campaign
Jonathan Agency: JWT Singapore / Singapore Client: Jonathan Tay Pte Ltd Category: Corporate Identity / Corporate Identity - Campaign
NOGGIN Logos Agency: MTV Networks / New York Client: NOGGIN Category: Corporate Identity / Corporate Identity - Campaign
Peek... aren't you curious Agency: Passing Notes, Inc. / Oakland Client: Peek... aren't you curious Category: Corporate Identity / Corporate Identity - Campaign
Wabi Sabi Waza Agency: Penguin Graphics / Hiroshima Client: Soukouen Category: Corporate Identity / Corporate Identity - Campaign
Mint Dental Works Identity Agency: Sandstrom Design / Portland Client: Mint Dental Works Category: Corporate Identity / Corporate Identity - Campaign
The Anatomy of Pro-Safe Agency: Agency Republic / London Client: Mercedes-Benz Category: Microsites / Product-Specific Subsites
Rev64: EndWar Teaser Site Agency: AKQA / Washington, DC Client: Ubisoft Category: Microsites / Product-Specific Subsites
Shrek's Treketh To Adventure Agency: Arc Worldwide / Chicago Client: McDonald's Category: Microsites / Product-Specific Subsites
Coke & Faithless Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Microsites / Product-Specific Subsites
Motorola City Agency: BBDO / New York Client: Motorola Category: Microsites / Product-Specific Subsites
AXE Let the Game Continue Website Agency: BBH / New York Client: Unilever Category: Microsites / Product-Specific Subsites
Angry-Gram Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Microsites / Product-Specific Subsites
Sing with Roots Agency: Dentsu Inc. / Tokyo Client: JT Category: Microsites / Product-Specific Subsites
Sprint Holiday Card Agency: Domani Studios / Brooklyn Client: Goodby, Silverstein & Partners / Sprint Category: Microsites / Product-Specific Subsites
TinMan Agency: Fallon / Minneapolis Client: Sci-Fi Channel Category: Microsites / Product-Specific Subsites

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Comparisons

Consumer Magazine / Black and White: Full Page or Spread - Campaign

08126A

2008 Design Merit Award

BBDO / Bangkok

BKK 2nd Hand Furniture

2nd Hand Furniture

Corporate Identity / Corporate Identity - Single

08083D

2008 Design Merit Award

KNARF / New York

DJ LUKE

�VINYL RECORD CARD�

Corporate Identity / Corporate Identity - Single

08084D

2008 Design Merit Award

Penguin Graphics / Hiroshima

Aioi Dental Clinic

Aioi Dental Clinic No.1

Corporate Identity / Corporate Identity - Single

08085D

2008 Design Merit Award

Rediffusion DY&R / Mumbai

Getty Images

Frame

Corporate Identity / Corporate Identity - Single

08086D

2008 Advertising Merit Award

JWT Spain / Barcelona

Century Travel

Town

Collateral / Posters - Single

08230A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Charlie

Collateral / Posters - Single

08231A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Collateral / Posters - Single

08232A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss January

Collateral / Posters - Single

08233A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss February

Collateral / Posters - Single

08234A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Ford Motor Company/Volvo

Ambulance

Collateral / Posters - Single

08235A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Duracell

Illusion II

Collateral / Posters - Single

08236A

2008 Advertising Merit Award

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral / Posters - Single

08237A

2008 Advertising Merit Award

22squared / Tampa

PODS (Portable On Demand Storage)

Classified One

Consumer Newspaper / Full Page or Spread - Single

08093A

2008 Advertising Merit Award

22squared / Tampa

PODS (Portable On Demand Storage)

Classified Three

Consumer Newspaper / Full Page or Spread - Single

08094A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

THE SUN REVOLVES

Consumer Newspaper / Full Page or Spread - Single

08095A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

WORST THING YOU CAN LOSE

Consumer Newspaper / Full Page or Spread - Single

08096A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

head / ceiling

Consumer Newspaper / Full Page or Spread - Single

08097A

2008 Advertising Merit Award

Arnold Worldwide / Boston

ESPN

Sanath

Consumer Newspaper / Full Page or Spread - Single

08098A

2008 Advertising Merit Award

BBDO / Bangkok

Soken MP3

Beatle

Consumer Newspaper / Full Page or Spread - Single

08099A

2008 Advertising Merit Award

Conill Saatchi & Saatchi / New York

Procter & Gamble / Tide

Messy Wine

Consumer Newspaper / Full Page or Spread - Single

08100A

2008 Advertising Merit Award

Conill Saatchi & Saatchi / New York

Procter & Gamble / Tide

Messy Ketchup

Consumer Newspaper / Full Page or Spread - Single

08101A

2008 Advertising Merit Award

DDB Sydney Pty Limited / ULTIMO

Hasbro

Tonka Toys - Open Cut Sandpit

Consumer Newspaper / Full Page or Spread - Single

08102A

2008 Advertising Merit Award

DeVito/Verdi / New York

Legal Sea Foods

Arrow

Consumer Newspaper / Full Page or Spread - Single

08103A

2008 Advertising Merit Award

Joe Public South Africa / Rivonia

Dickies

Dickies 'Raincoat'

Consumer Newspaper / Full Page or Spread - Single

08104A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Che

Consumer Newspaper / Full Page or Spread - Single

08105A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Consumer Newspaper / Full Page or Spread - Single

08106A

2008 Advertising Merit Award

Ogilvy Singapore / Singapore

FHM

Family Health

Consumer Newspaper / Full Page or Spread - Single

08107A

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Thank you, Ignorance

Consumer Newspaper / Full Page or Spread - Single

08108A

2008 Advertising Merit Award

Cossette Communication - Marketing / Toronto

The Fight Network

Parking Lot/Construction Site/Bus Stop

Consumer Television / Under $50K Budget - Campaign

08423T

2008 Advertising Merit Award

Ground Zero / Los Angeles

ESPN

2007 ESPYs

Consumer Television / Under $50K Budget - Campaign

08424T

2008 Interactive Merit Award

Goodby, Silverstein and Partners / San Francisco

Comcast

Triple Slanguage

Online Branded Content / Campaign

08225N

2008 Interactive Merit Award

JWT / Mumbai

Sulekha.com

YellowRippers

Online Branded Content / Campaign

08226N

2008 Interactive Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Chocolate Dipped Altoids Viral Campaign

Online Branded Content / Campaign

08227N

2008 Interactive Merit Award

Mother / London

Coca-Cola

Coca-Cola Football

Online Branded Content / Campaign

08228N

2008 Design Merit Award

JWT Singapore / Singapore

Jonathan Tay Pte Ltd

Jonathan

Corporate Identity / Corporate Identity - Campaign

08087D

2008 Design Merit Award

MTV Networks / New York

NOGGIN

NOGGIN Logos

Corporate Identity / Corporate Identity - Campaign

08088D

2008 Design Merit Award

Passing Notes, Inc. / Oakland

Peek... aren't you curious

Peek... aren't you curious

Corporate Identity / Corporate Identity - Campaign

08089D

2008 Design Merit Award

Penguin Graphics / Hiroshima

Soukouen

Wabi Sabi Waza

Corporate Identity / Corporate Identity - Campaign

08090D

2008 Design Merit Award

Sandstrom Design / Portland

Mint Dental Works

Mint Dental Works Identity

Corporate Identity / Corporate Identity - Campaign

08091D

2008 Interactive Merit Award

Agency Republic / London

Mercedes-Benz

The Anatomy of Pro-Safe

Microsites / Product-Specific Subsites

08133N

2008 Interactive Merit Award

AKQA / Washington, DC

Ubisoft

Rev64: EndWar Teaser Site

Microsites / Product-Specific Subsites

08134N

2008 Interactive Merit Award

Arc Worldwide / Chicago

McDonald's

Shrek's Treketh To Adventure

Microsites / Product-Specific Subsites

08135N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Coke & Faithless

Microsites / Product-Specific Subsites

08136N

2008 Interactive Merit Award

BBDO / New York

Motorola

Motorola City

Microsites / Product-Specific Subsites

08137N

2008 Interactive Merit Award

BBH / New York

Unilever

AXE Let the Game Continue Website

Microsites / Product-Specific Subsites

08138N

2008 Interactive Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Angry-Gram

Microsites / Product-Specific Subsites

08139N

2008 Interactive Merit Award

Dentsu Inc. / Tokyo

JT

Sing with Roots

Microsites / Product-Specific Subsites

08140N

2008 Interactive Merit Award

Domani Studios / Brooklyn

Goodby, Silverstein & Partners / Sprint

Sprint Holiday Card

Microsites / Product-Specific Subsites

08141N

2008 Interactive Merit Award

Fallon / Minneapolis

Sci-Fi Channel

TinMan

Microsites / Product-Specific Subsites

08142N

Follow Us