The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Didiom - Mobile Music Marketplace Agency: Didiom LLC / New York Client: Didiom LLC (In-house design) Category: Branded Applications / Mobile
Bam/Smack/Pow Campaign Agency: Carmichael Lynch / Minneapolis Client: Schutt Category: Trade / Full Page or Spread - Campaign
Travelers 3 Agency: Fallon / Minneapolis Client: St. Paul Travelers Category: Trade / Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 2 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign Agency: BatesAsia Shanghai / Shanghai Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab Agency: CHI & Partners / London Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION Agency: FoxP2 / Cape Town Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies Agency: Jung von Matt AG / Hamburg Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary Agency: la comunidad / Miami Beach Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois Agency: LOWE / London Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out Agency: Lowe Limited Bangkok / Bangkok Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign Agency: McGarrah/Jessee / Austin Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods Agency: Mullen / Wenham Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt Agency: Ogilvy & Mather / New York Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri Agency: Publicis Mojo / Auckland Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail Agency: tda advertising & design / Boulder Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World Agency: The Red Brick Road / London Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Moustache Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single
2 Day Rule Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Vegas Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Butcher Agency: BBDO New York / New York Client: AT&T Category: Consumer Television / :30/:25 - Single
Conference Call Agency: BBDO New York / New York Client: FedEx/FedEx Cup Category: Consumer Television / :30/:25 - Single
Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Single
Muffin TOp Agency: Energy BBDO / Chicago Client: Lifesavers Category: Consumer Television / :30/:25 - Single
The Most Intersting Man in the World Agency: @radical.media / New York Client: Heineken USA Category: Consumer Television / :30/:25 - Single
Headphones Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Susans Blog Agency: Fallon / Minneapolis Client: Holiday Inn Category: Consumer Television / :30/:25 - Single
Boogeyman Agency: Furlined / Santa Monica Client: Emerald Nuts Category: Consumer Television / :30/:25 - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / :30/:25 - Single
Banana Hands Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Australian Doubleback Agency: Leo Burnett / Chicago Client: William Wrigley Jr. Company Category: Consumer Television / :30/:25 - Single
Fortune Teller Agency: R&R Partners / Las Vegas Client: Las Vegas Convention and Visitors Authority Category: Consumer Television / :30/:25 - Single
Airplane Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / :30/:25 - Single
Pop Up Book Agency: Team One/El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
Shrink Ray Agency: TBWA\Chiat\Day / Los Angeles Client: PlayStation Category: Consumer Television / :30/:25 - Single
Bus Station Agency: TBWA\Chiat\Day / New York Client: Starburst Category: Consumer Television / :30/:25 - Single
Hospital Agency: Team One / El Segundo Client: Lexus Category: Consumer Television / :30/:25 - Single
Logo - L&O: CI Agency: USA Network / New York Client: USA Network Category: Consumer Television / :30/:25 - Single

2008 Interactive Merit Award

Didiom LLC / New York

Didiom LLC (In-house design)

Didiom - Mobile Music Marketplace

Branded Applications / Mobile

08203N

2008 Advertising Merit Award

Carmichael Lynch / Minneapolis

Schutt

Bam/Smack/Pow Campaign

Trade / Full Page or Spread - Campaign

08204A

2008 Advertising Merit Award

Fallon / Minneapolis

St. Paul Travelers

Travelers 3

Trade / Full Page or Spread - Campaign

08205A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 2

Consumer Magazine / Color: Full Page or Spread - Campaign

08147A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 1

Consumer Magazine / Color: Full Page or Spread - Campaign

08148A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aéreas

With Gollog it gets there earlier

Consumer Magazine / Color: Full Page or Spread - Campaign

08149A

2008 Advertising Merit Award

BatesAsia Shanghai / Shanghai

Simon Tan

VW Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08150A

2008 Advertising Merit Award

CHI & Partners / London

Tango

Certificates - Rehab

Consumer Magazine / Color: Full Page or Spread - Campaign

08151A

2008 Advertising Merit Award

CONTRAPUNTO / Madrid

Daimlerchrysler Mercedes-Benz Smart Fortwo

Smart Fortwo Eco

Consumer Magazine / Color: Full Page or Spread - Campaign

08152A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Unimed

Unimed Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08153A

2008 Advertising Merit Award

FoxP2 / Cape Town

NATIONAL GEOGRAPHIC KIDS MAGAZINE

FACTS STRANGER THAN FICTION

Consumer Magazine / Color: Full Page or Spread - Campaign

08154A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

CinemaxX AG

Only at the movies

Consumer Magazine / Color: Full Page or Spread - Campaign

08155A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz SLR "From Hell to Heaven"

Consumer Magazine / Color: Full Page or Spread - Campaign

08156A

2008 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Comedy

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

08157A

2008 Advertising Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

Inlingua Language School

Outlines

Consumer Magazine / Color: Full Page or Spread - Campaign

08158A

2008 Advertising Merit Award

la comunidad / Miami Beach

Publirevistas / Rolling Stone

40th Anniversary

Consumer Magazine / Color: Full Page or Spread - Campaign

08159A

2008 Advertising Merit Award

LOWE / London

InBev

Artois

Consumer Magazine / Color: Full Page or Spread - Campaign

08160A

2008 Advertising Merit Award

Lowe Limited Bangkok / Bangkok

Ogawa electric Co., Ltd.

Inside out

Consumer Magazine / Color: Full Page or Spread - Campaign

08161A

2008 Advertising Merit Award

McGarrah/Jessee / Austin

Spoetzl Brewery

Amp Ad Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08162A

2008 Advertising Merit Award

Mullen / Wenham

Winston Rods

Winston Rods

Consumer Magazine / Color: Full Page or Spread - Campaign

08163A

2008 Advertising Merit Award

Ogilvy & Mather / New York

Fage

Ridiculously Thick Yogurt

Consumer Magazine / Color: Full Page or Spread - Campaign

08164A

2008 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

DStv

Repeats

Consumer Magazine / Color: Full Page or Spread - Campaign

08165A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Swanndri

Swanndri

Consumer Magazine / Color: Full Page or Spread - Campaign

08166A

2008 Advertising Merit Award

Scholz & Friends Hamburg GmbH / Hamburg

Nykke & Kokki GmbH

Business Food

Consumer Magazine / Color: Full Page or Spread - Campaign

08167A

2008 Advertising Merit Award

tda advertising & design / Boulder

Titus Bicycles

Suggested Retail

Consumer Magazine / Color: Full Page or Spread - Campaign

08168A

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

The Unofficial Drink of the World

Consumer Magazine / Color: Full Page or Spread - Campaign

08169A

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Just a T-Shirt

Consumer Magazine / Color: Full Page or Spread - Campaign

08170A

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Moustache

Consumer Television / :30/:25 - Single

08377T

2008 Advertising Merit Award

BBDO / North Salem

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

08378T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

08379T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

2 Day Rule

Consumer Television / :30/:25 - Single

08380T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Vegas

Consumer Television / :30/:25 - Single

08381T

2008 Advertising Merit Award

BBDO New York / New York

AT&T

Butcher

Consumer Television / :30/:25 - Single

08382T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/FedEx Cup

Conference Call

Consumer Television / :30/:25 - Single

08383T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Mike

Consumer Television / :30/:25 - Single

08384T

2008 Advertising Merit Award

Energy BBDO / Chicago

Lifesavers

Muffin TOp

Consumer Television / :30/:25 - Single

08385T

2008 Advertising Merit Award

@radical.media / New York

Heineken USA

The Most Intersting Man in the World

Consumer Television / :30/:25 - Single

08386T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Headphones

Consumer Television / :30/:25 - Single

08387T

2008 Advertising Merit Award

Fallon / Minneapolis

Holiday Inn

Susans Blog

Consumer Television / :30/:25 - Single

08388T

2008 Advertising Merit Award

Furlined / Santa Monica

Emerald Nuts

Boogeyman

Consumer Television / :30/:25 - Single

08389T

2008 Advertising Merit Award

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / :30/:25 - Single

08390T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Banana Hands

Consumer Television / :30/:25 - Single

08391T

2008 Advertising Merit Award

Leo Burnett / Chicago

William Wrigley Jr. Company

Australian Doubleback

Consumer Television / :30/:25 - Single

08392T

2008 Advertising Merit Award

R&R Partners / Las Vegas

Las Vegas Convention and Visitors Authority

Fortune Teller

Consumer Television / :30/:25 - Single

08393T

2008 Advertising Merit Award

Rethink / Vancouver

BC Lions

Airplane

Consumer Television / :30/:25 - Single

08394T

2008 Advertising Merit Award

Team One/El Segundo

Lexus

Pop Up Book

Consumer Television / :30/:25 - Single

08395T

2008 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

PlayStation

Shrink Ray

Consumer Television / :30/:25 - Single

08396T

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Starburst

Bus Station

Consumer Television / :30/:25 - Single

08397T

2008 Advertising Merit Award

Team One / El Segundo

Lexus

Hospital

Consumer Television / :30/:25 - Single

08398T

2008 Advertising Merit Award

USA Network / New York

USA Network

Logo - L&O: CI

Consumer Television / :30/:25 - Single

08399T

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