The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Havaianas US Integrated Campaign Agency: BBDO / New York Client: Havaianas Category: Integrated Branding / Integrated Branding Campaign
Plastic Cup Agency: Clemenger BBDO Melbourne & CSM Melbourne / Melbourne Client: Foster's Group/Carlton Draught Category: Integrated Branding / Integrated Branding Campaign
Covet & Yourminy Taste Confusion Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Integrated Branding / Integrated Branding Campaign
Fresh - Metaphors Agency: DDB / Auckland Client: SKY Television Category: Integrated Branding / Integrated Branding Campaign
Ron Stablehorn Agency: Goodby, Silverstein and Partners / San Francisco Client: Rolling Rock Category: Integrated Branding / Integrated Branding Campaign
Get The Glass Agency: Goodby, Silverstein and Partners / San Francisco Client: Milk Category: Integrated Branding / Integrated Branding Campaign
Science World Integrated Campaign Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding / Integrated Branding Campaign
A Fuller Spectrum of News Agency: SS+K / New York Client: msnbc.com Category: Integrated Branding / Integrated Branding Campaign
Absolut Agency: TBWA\Chiat\Day / New York Client: Absolut Category: Integrated Branding / Integrated Branding Campaign
Let us do it Agency: VITRUVIO LEO BURNETT / Madrid Client: PRODIS Down Syndrome Foundation Category: Integrated Branding / Integrated Branding Campaign
Letsgreenthiscity.com Agency: Mekanism / San Francisco Client: Pacific Gas & Electric Category: Integrated Branding Campaign / Interactive Only
HD DVD Brand Banner Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Campaign
HP Blackbird Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Banners - Dynamic / Campaign
Windows Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Banners - Dynamic / Campaign
Keep Discovering Agency: Lean Mean Fighting Machine / London Client: Emirates Category: Banners - Dynamic / Campaign
Impossible Is Nothing Agency: 180 amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Campaign
Monster.com TV Campaign Agency: BBDO / New York Client: Monster.com Category: Consumer Television / Over :30 - Campaign
The Computer Is Personal Again Agency: Goodby, Silverstein and Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Over :30 - Campaign
Artists don't live long Agency: la comunidad / Miami Beach Client: Hoodiny / Cyloop Category: Consumer Television / Over :30 - Campaign
We're back campaign Agency: Vegaolmosponce / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Campaign
The trip goes on II - Screensaver Agency: Saatchi & Saatchi GmbH / Frankfurt Client: Schirn Kunsthalle Frankfurt Category: Branded Applications / Desktop
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Nike Live Agency: AKQA / London Client: Nike Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Inner M Agency: BBDO / New York Client: M&M's Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Trevor the Mentos Intern Agency: BBH / New York Client: Mentos Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE World's Dirtiest Film Campaign Agency: BBH / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Bom Chicka Wah Wah Music Video Agency: BBH / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
AXE Shock Campaign Agency: BBH / New York Client: Unilever Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
If Looks Could Kill Agency: Burrell Advertising / Chicago Client: Toyota Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
San Marino Agency: Chelsea Pictures / Hollywood Client: Adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Whopper Freakout Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Mathematics, Political Science, History Agency: Curious Pictures / New York Client: Half.com Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Art of the Dispute Agency: DIGITAS, NY / New York Client: American Express Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Lighthouse Agency: Exopolis / Los Angeles Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
FREEDOM PROJECT Agency: ground Tokyo / Tokyo Client: Nissin Food Products Co., Ltd Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
REC YOU Agency: GT INC. / Tokyo Client: Sony Marketing (Japan) Inc. Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Responsibility Project Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Stomping Grounds Agency: Inform Ventures, LLC / Los Angeles Client: Scion Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
The Harry Situation Agency: Kirt Gunn & Associates / New York Client: L'Oreal Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Welcome Snoop Agency: Lowe & Rivet / The Rocks Client: MTV Networks Australia Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Thrillicious Agency: Mekanism / San Francisco Client: Sobe Life Water Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
adidas - THE ROOK - Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Second Puberty Agency: Tribal DDB Worldwide / New York Client: Philips Norelco Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hatch an egg campaign Agency: Ã…kestam Holst / Stockholm Client: Playground Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
AXE The Gamekillers Campaign Agency: BBH / New York Client: Unilever Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Schweppes Short Film Festival Agency: Publicis Mojo / Auckland Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Speight's Great Beer Delivery Agency: Publicis Mojo / Auckland Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Men Can Also Do It Agency: SHACKLETON / MADRID Client: Persan - Puntomatic Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

2008 Advertising Merit Award

BBDO / New York

Havaianas

Havaianas US Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08494G

2008 Advertising Merit Award

Clemenger BBDO Melbourne & CSM Melbourne / Melbourne

Foster's Group/Carlton Draught

Plastic Cup

Integrated Branding / Integrated Branding Campaign

08495G

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Covet & Yourminy Taste Confusion

Integrated Branding / Integrated Branding Campaign

08496G

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Fresh - Metaphors

Integrated Branding / Integrated Branding Campaign

08497G

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Rolling Rock

Ron Stablehorn

Integrated Branding / Integrated Branding Campaign

08498G

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Milk

Get The Glass

Integrated Branding / Integrated Branding Campaign

08499G

2008 Advertising Merit Award

Rethink / Vancouver

Science World

Science World Integrated Campaign

Integrated Branding / Integrated Branding Campaign

08500G

2008 Advertising Merit Award

SS+K / New York

msnbc.com

A Fuller Spectrum of News

Integrated Branding / Integrated Branding Campaign

08501G

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Absolut

Absolut

Integrated Branding / Integrated Branding Campaign

08502G

2008 Advertising Merit Award

VITRUVIO LEO BURNETT / Madrid

PRODIS Down Syndrome Foundation

Let us do it

Integrated Branding / Integrated Branding Campaign

08503G

2008 Interactive Merit Award

Mekanism / San Francisco

Pacific Gas & Electric

Letsgreenthiscity.com

Integrated Branding Campaign / Interactive Only

08251N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

HD DVD

HD DVD Brand Banner Campaign

Banners - Dynamic / Campaign

08112N

2008 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

HP Blackbird Banners

Banners - Dynamic / Campaign

08113N

2008 Interactive Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Windows

Banners - Dynamic / Campaign

08114N

2008 Interactive Merit Award

Lean Mean Fighting Machine / London

Emirates

Keep Discovering

Banners - Dynamic / Campaign

08115N

2008 Advertising Merit Award

180 amsterdam / Amsterdam

adidas International

Impossible Is Nothing

Consumer Television / Over :30 - Campaign

08372T

2008 Advertising Merit Award

BBDO / New York

Monster.com

Monster.com TV Campaign

Consumer Television / Over :30 - Campaign

08373T

2008 Advertising Merit Award

Goodby, Silverstein and Partners / San Francisco

Hewlett Packard

The Computer Is Personal Again

Consumer Television / Over :30 - Campaign

08374T

2008 Advertising Merit Award

la comunidad / Miami Beach

Hoodiny / Cyloop

Artists don't live long

Consumer Television / Over :30 - Campaign

08375T

2008 Advertising Merit Award

Vegaolmosponce / Buenos Aires

Unilever

We're back campaign

Consumer Television / Over :30 - Campaign

08376T

2008 Interactive Merit Award

Saatchi & Saatchi GmbH / Frankfurt

Schirn Kunsthalle Frankfurt

The trip goes on II - Screensaver

Branded Applications / Desktop

08202N

2008 Branded Entertainment Merit Award

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08039E

2008 Branded Entertainment Merit Award

AKQA / London

Nike

Nike Live

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08040E

2008 Branded Entertainment Merit Award

BBDO / New York

M&M's

Inner M

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08041E

2008 Branded Entertainment Merit Award

BBH / New York

Mentos

Trevor the Mentos Intern

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08042E

2008 Branded Entertainment Merit Award

BBH / New York

Unilever

AXE World's Dirtiest Film Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08043E

2008 Branded Entertainment Merit Award

BBH / New York

Unilever

AXE Bom Chicka Wah Wah Music Video

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08044E

2008 Branded Entertainment Merit Award

BBH / New York

Unilever

AXE Shock Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08045E

2008 Branded Entertainment Merit Award

Burrell Advertising / Chicago

Toyota

If Looks Could Kill

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08046E

2008 Branded Entertainment Merit Award

Chelsea Pictures / Hollywood

Adidas

San Marino

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08047E

2008 Branded Entertainment Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Whopper Freakout

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08048E

2008 Branded Entertainment Merit Award

Curious Pictures / New York

Half.com

Mathematics, Political Science, History

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08049E

2008 Branded Entertainment Merit Award

DIGITAS, NY / New York

American Express

The Art of the Dispute

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08050E

2008 Branded Entertainment Merit Award

Exopolis / Los Angeles

Liberty Mutual

Lighthouse

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08051E

2008 Branded Entertainment Merit Award

Farfar / Stockholm

Nokia

Get out and play

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08052E

2008 Branded Entertainment Merit Award

ground Tokyo / Tokyo

Nissin Food Products Co., Ltd

FREEDOM PROJECT

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08053E

2008 Branded Entertainment Merit Award

GT INC. / Tokyo

Sony Marketing (Japan) Inc.

REC YOU

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08054E

2008 Branded Entertainment Merit Award

Hill Holliday / Boston

Liberty Mutual

The Responsibility Project

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08055E

2008 Branded Entertainment Merit Award

Inform Ventures, LLC / Los Angeles

Scion

Stomping Grounds

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08056E

2008 Branded Entertainment Merit Award

Kirt Gunn & Associates / New York

L'Oreal

The Harry Situation

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08057E

2008 Branded Entertainment Merit Award

Lowe & Rivet / The Rocks

MTV Networks Australia

Welcome Snoop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08058E

2008 Branded Entertainment Merit Award

Mekanism / San Francisco

Sobe Life Water

Thrillicious

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08059E

2008 Branded Entertainment Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas - THE ROOK - Campaign

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08060E

2008 Branded Entertainment Merit Award

Tribal DDB Worldwide / New York

Philips Norelco

Second Puberty

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08061E

2008 Advertising Merit Award

Ã…kestam Holst / Stockholm

Playground

Hatch an egg campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08486A

2008 Advertising Merit Award

BBH / New York

Unilever

AXE The Gamekillers Campaign

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08487A

2008 Advertising Merit Award

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08488A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Schweppes

Schweppes Short Film Festival

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08489A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Speight's

Speight's Great Beer Delivery

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08490A

2008 Advertising Merit Award

SHACKLETON / MADRID

Persan - Puntomatic

Men Can Also Do It

Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign

08491A

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