The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Forza 2 - Igniting Passionate Drivers Agency: OMD / New York Client: Nissan Category: Gaming / Offline gaming
Conveyor Belt Agency: BBDO New York / New York Client: Mars Snack Food US/Milky Way Category: Collateral Design / P.O.P. and In-Store - Single
Skeleton Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Muscles Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Organs Agency: Y&R Chicago / Chicago Client: Craftsman Category: Collateral Design / P.O.P. and In-Store - Single
Dos Equis Agency: EURO RSCG / New York Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Havainas (tecido) Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Outdoor / Outdoor - Campaign
Grand Opening Guerrilla Campaign Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Outdoor / Outdoor - Campaign
Water, Latte, Gas, Puggle, Popcorn Agency: Crispin Porter + Bogusky / Coconut Grove Client: Miller High Life Category: Outdoor / Outdoor - Campaign
Sky Variety Agency: DDB / Auckland Client: SKY Television Category: Outdoor / Outdoor - Campaign
Export Story Agency: DDB / Warsaw Client: Kompania Piwowarska -Tyskie beer Category: Outdoor / Outdoor - Campaign
Parking Agency: DDB Berlin GmbH / Berlin Client: Volkswagen AG Category: Outdoor / Outdoor - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Outdoor / Outdoor - Campaign
Nintendo Wii Post it Agency: Leo Burnett Co S.r.l. / Milan Client: Nintendo Category: Outdoor / Outdoor - Campaign
Floor plans Agency: Lukas Lindemann Rosinski GmbH / Hamburg Client: IKEA Deutschland GmbH Category: Outdoor / Outdoor - Campaign
Sugar Free Ants Campaign Agency: rediffusion dy & r / bangalore Client: Zydus Cadila Category: Outdoor / Outdoor - Campaign
The Wrong Working Environment Agency: Scholz & Friends / Berlin Client: jobsintown.de GmbH Category: Outdoor / Outdoor - Campaign
Leica "optical Zoom" Agency: Young & Rubicam Switzerland / Gockhausen Client: Leica Camera AG Category: Outdoor / Outdoor - Campaign
Red Cherie Agency: Duffy & Partners / Minneapolis Client: Thymes Category: Package Design / Campaign
BARE Agency: Duffy & Partners / Minneapolis Client: Myndology Category: Package Design / Campaign
FREEDOM DVD series Agency: ground Tokyo / Tokyo Client: Bandai Visual Co., Ltd Category: Package Design / Campaign
Oil Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: the garage winery e.k. Anthony Robert Hammond Category: Package Design / Campaign
Rembrandt Product Packaging Agency: Mother NY / New York City Client: Rembrandt Category: Package Design / Campaign
Lovejoy Vodka Agency: ID Branding / Portland Client: Integrity Spirits Category: Package Design / Campaign
Alima Pure Agency: Sandstrom Design / Portland Client: Alima Pure Category: Package Design / Campaign
ISSIMBOW "Katachi-koh" Agency: Shin Matsunaga Design Inc. / Tokyo Client: ISSIMBOW, Inc. Category: Package Design / Campaign
Bot Packaging Agency: tda advertising & design / Boulder Client: Bot Beverages Category: Package Design / Campaign
Waitrose High Fruit Jams Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
Waitrose Honey: Better Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Campaign
MUSEUM OF CHILDHOOD Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Public Service/Non-Profit/Educational / Posters - Campaign
VECTORSCOPE Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
Trendreport 2008 Agency: Happy F&B / Gothenburg Client: The Röhsska Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Adopt A New Life Agency: Leo Burnett / Toronto Client: Toronto Humane Society Category: Public Service/Non-Profit/Educational / Posters - Campaign
Please Plant Trees Agency: Meridian Communication Pvt Ltd / Bangalore Client: WWF Category: Public Service/Non-Profit/Educational / Posters - Campaign
City/Key/Man Agency: Wray Ward / Charlotte Client: Arts & Science Council of Charlotte Category: Public Service/Non-Profit/Educational / Posters - Campaign
Independent Cinema Agency: DDB London / London Client: Volkswagen Category: Cinema Advertising / Integrated Cinema Experience
FALLING APART Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Political Print / Outdoor and Posters - Campaign
SUBWAY Agency: Droga5 / New York Client: NEW MUSUEM Category: Public Service/Political Print / Outdoor and Posters - Campaign
ORS Rob's Motel/Steve's Motel/Nathan's Motel Agency: Marketforce / West Perth Client: The Office of Road Safety Category: Public Service/Political Print / Outdoor and Posters - Campaign
Greenpeace Print Campaign Agency: Leo Burnett / Chicago Client: Greenpeace Category: Public Service/Political Print / Outdoor and Posters - Campaign
Neons Agency: Marca / Miami Beach Client: Florida Coalition Against Human Trafficking Category: Public Service/Political Print / Outdoor and Posters - Campaign
Target Practice Agency: Ogilvy Beijing / Beijing Client: WWF Category: Public Service/Political Print / Outdoor and Posters - Campaign
Small change, big difference Agency: Saatchi & Saatchi Amsterdam / Amstelveen Client: Cordaid Mensen in Nood (Cordaid People in Need) Category: Public Service/Political Print / Outdoor and Posters - Campaign
How You Put It Together Agency: The Martin Agency / Richmond Client: Minneapolis College of Art & Design Category: Public Service/Political Print / Outdoor and Posters - Campaign
Keyboards Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Bootlegger Agency: Bailey Lauerman / Lincoln Client: Bootlegger, Inc. Category: Package Design / Single
SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity) Agency: DENTSU INC. / Tokyo Client: Oji Nepia Co.,Ltd. Category: Package Design / Single
"iwai" wrapping cloth Agency: DENTSU INC.Kansai / Osaka Client: KYURYUDO ART-PUBLISHING CO.,LTD Category: Package Design / Single
YAOKI Agency: DENTSU KYUSHU INC. / Fukuoka Client: Renaissance Project Co.,Ltd. Category: Package Design / Single

2008 Branded Entertainment Merit Award

OMD / New York

Nissan

Forza 2 - Igniting Passionate Drivers

Gaming / Offline gaming

08038E

2008 Design Merit Award

BBDO New York / New York

Mars Snack Food US/Milky Way

Conveyor Belt

Collateral Design / P.O.P. and In-Store - Single

08153D

2008 Design Merit Award

Y&R Chicago / Chicago

Craftsman

Skeleton

Collateral Design / P.O.P. and In-Store - Single

08154D

2008 Design Merit Award

Y&R Chicago / Chicago

Craftsman

Muscles

Collateral Design / P.O.P. and In-Store - Single

08155D

2008 Design Merit Award

Y&R Chicago / Chicago

Craftsman

Organs

Collateral Design / P.O.P. and In-Store - Single

08156D

2008 Advertising Merit Award

EURO RSCG / New York

Heineken USA

Dos Equis

Consumer Television / Commercials of var. length - Campaign

08416T

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King

Krusty,Outtakes, World Domination

Consumer Television / Commercials of var. length - Campaign

08417T

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havainas (tecido)

Outdoor / Outdoor - Campaign

08190A

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Grand Opening Guerrilla Campaign

Outdoor / Outdoor - Campaign

08191A

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Miller High Life

Water, Latte, Gas, Puggle, Popcorn

Outdoor / Outdoor - Campaign

08192A

2008 Advertising Merit Award

DDB / Auckland

SKY Television

Sky Variety

Outdoor / Outdoor - Campaign

08193A

2008 Advertising Merit Award

DDB / Warsaw

Kompania Piwowarska -Tyskie beer

Export Story

Outdoor / Outdoor - Campaign

08194A

2008 Advertising Merit Award

DDB Berlin GmbH / Berlin

Volkswagen AG

Parking

Outdoor / Outdoor - Campaign

08195A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Outdoor / Outdoor - Campaign

08196A

2008 Advertising Merit Award

Leo Burnett Co S.r.l. / Milan

Nintendo

Nintendo Wii Post it

Outdoor / Outdoor - Campaign

08197A

2008 Advertising Merit Award

Lukas Lindemann Rosinski GmbH / Hamburg

IKEA Deutschland GmbH

Floor plans

Outdoor / Outdoor - Campaign

08198A

2008 Advertising Merit Award

rediffusion dy & r / bangalore

Zydus Cadila

Sugar Free Ants Campaign

Outdoor / Outdoor - Campaign

08199A

2008 Advertising Merit Award

Scholz & Friends / Berlin

jobsintown.de GmbH

The Wrong Working Environment

Outdoor / Outdoor - Campaign

08200A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

Leica Camera AG

Leica "optical Zoom"

Outdoor / Outdoor - Campaign

08201A

2008 Design Merit Award

Duffy & Partners / Minneapolis

Thymes

Red Cherie

Package Design / Campaign

08104D

2008 Design Merit Award

Duffy & Partners / Minneapolis

Myndology

BARE

Package Design / Campaign

08105D

2008 Design Merit Award

ground Tokyo / Tokyo

Bandai Visual Co., Ltd

FREEDOM DVD series

Package Design / Campaign

08106D

2008 Design Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

the garage winery e.k. Anthony Robert Hammond

Oil

Package Design / Campaign

08107D

2008 Design Merit Award

Mother NY / New York City

Rembrandt

Rembrandt Product Packaging

Package Design / Campaign

08108D

2008 Design Merit Award

ID Branding / Portland

Integrity Spirits

Lovejoy Vodka

Package Design / Campaign

08109D

2008 Design Merit Award

Sandstrom Design / Portland

Alima Pure

Alima Pure

Package Design / Campaign

08110D

2008 Design Merit Award

Shin Matsunaga Design Inc. / Tokyo

ISSIMBOW, Inc.

ISSIMBOW "Katachi-koh"

Package Design / Campaign

08111D

2008 Design Merit Award

tda advertising & design / Boulder

Bot Beverages

Bot Packaging

Package Design / Campaign

08112D

2008 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose High Fruit Jams

Package Design / Campaign

08113D

2008 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Waitrose Honey: Better

Package Design / Campaign

08114D

2008 Design Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

MUSEUM OF CHILDHOOD

Public Service/Non-Profit/Educational / Posters - Campaign

08241D

2008 Design Merit Award

Abbott Mead Vickers BBDO / London

THE SAMARITANS

VECTORSCOPE

Public Service/Non-Profit/Educational / Posters - Campaign

08242D

2008 Design Merit Award

Happy F&B / Gothenburg

The Röhsska Museum

Trendreport 2008

Public Service/Non-Profit/Educational / Posters - Campaign

08243D

2008 Design Merit Award

Leo Burnett / Toronto

Toronto Humane Society

Adopt A New Life

Public Service/Non-Profit/Educational / Posters - Campaign

08244D

2008 Design Merit Award

Meridian Communication Pvt Ltd / Bangalore

WWF

Please Plant Trees

Public Service/Non-Profit/Educational / Posters - Campaign

08245D

2008 Design Merit Award

Wray Ward / Charlotte

Arts & Science Council of Charlotte

City/Key/Man

Public Service/Non-Profit/Educational / Posters - Campaign

08246D

2008 Advertising Merit Award

DDB London / London

Volkswagen

Independent Cinema

Cinema Advertising / Integrated Cinema Experience

08436T

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART

Public Service/Political Print / Outdoor and Posters - Campaign

08294A

2008 Advertising Merit Award

Droga5 / New York

NEW MUSUEM

SUBWAY

Public Service/Political Print / Outdoor and Posters - Campaign

08296A

2008 Advertising Merit Award

Marketforce / West Perth

The Office of Road Safety

ORS Rob's Motel/Steve's Motel/Nathan's Motel

Public Service/Political Print / Outdoor and Posters - Campaign

08297A

2008 Advertising Merit Award

Leo Burnett / Chicago

Greenpeace

Greenpeace Print Campaign

Public Service/Political Print / Outdoor and Posters - Campaign

08298A

2008 Advertising Merit Award

Marca / Miami Beach

Florida Coalition Against Human Trafficking

Neons

Public Service/Political Print / Outdoor and Posters - Campaign

08299A

2008 Advertising Merit Award

Ogilvy Beijing / Beijing

WWF

Target Practice

Public Service/Political Print / Outdoor and Posters - Campaign

08300A

2008 Advertising Merit Award

Saatchi & Saatchi Amsterdam / Amstelveen

Cordaid Mensen in Nood (Cordaid People in Need)

Small change, big difference

Public Service/Political Print / Outdoor and Posters - Campaign

08301A

2008 Advertising Merit Award

The Martin Agency / Richmond

Minneapolis College of Art & Design

How You Put It Together

Public Service/Political Print / Outdoor and Posters - Campaign

08302A

2008 Design Merit Award

Apple / Cupertino

Apple

Keyboards

Package Design / Single

08092D

2008 Design Merit Award

Bailey Lauerman / Lincoln

Bootlegger, Inc.

Bootlegger

Package Design / Single

08093D

2008 Design Merit Award

DENTSU INC. / Tokyo

Oji Nepia Co.,Ltd.

SEINARU CHO HANA CELEB (Saint Ultra Nose Celebrity)

Package Design / Single

08094D

2008 Design Merit Award

DENTSU INC.Kansai / Osaka

KYURYUDO ART-PUBLISHING CO.,LTD

"iwai" wrapping cloth

Package Design / Single

08095D

2008 Design Merit Award

DENTSU KYUSHU INC. / Fukuoka

Renaissance Project Co.,Ltd.

YAOKI

Package Design / Single

08096D

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