The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
"World's Worst"War Agency: HAKUHODO / TOKYO Client: TOHATO Inc. Category: Brand Gaming / Mobile
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Brand Gaming / Online
Get out and play Agency: Farfar / Stockholm Client: Nokia Category: Brand Gaming / Online
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Brand Gaming / Online
Red Bull Flugtag Flight Lab Agency: Less Rain / Tokyo Client: Red Bull Category: Brand Gaming / Online
Yaris XBox Live Arcade Game Agency: Saatchi & Saatchi LA / Torrance Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
Snakes Subsonic Agency: Nokia / Richmond Client: Nokia Category: Brand Gaming / Mobile
Nokia N81 9-Steps Agency: Ogilvy Singapore / Singapore Client: Nokia Category: Brand Gaming / Mobile
TIPPING POINT Agency: Abbott Mead Vickers BBDO / London Client: DIAGEO Draught Guinness Category: Brand Gaming / Online
Fantarize the World Agency: argonauten G2 GmbH / Duesseldorf Client: Coca-Cola Category: Brand Gaming / Online
AXEBUSTERS Agency: Bascule Inc. / Minato-ku, Tokyo Client: Unilever Japan K.K. Category: Brand Gaming / Online
Big State Games Agency: Grow Interactive / Norfolk Client: C3 Presents Category: Brand Gaming / Online
Target 2 day sale Agency: LOBO / SAO PAULO Client: Target Category: Brand Gaming / Online
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Brand Gaming / Online
Coca-Cola Zero Carrera Live Race Agency: Scholz & Volkmer GmbH / Wiesbaden Client: Coca-Cola GmbH Category: Brand Gaming / Online
Defencejobs Games Agency: Visual Jazz / South Melbourne Client: Defence Force Recruiting - Australia Category: Brand Gaming / Online
Cravendale - Join In Agency: Wieden + Kennedy / London Client: Cravendale Category: Brand Gaming / Online

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Silver Pencil

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Brand Gaming / Offline

08043N

2008 Interactive Bronze Pencil

HAKUHODO / TOKYO

TOHATO Inc.

"World's Worst"War

Brand Gaming / Mobile

08044N

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Brand Gaming / Online

08038N

2008 Interactive Silver Pencil

Farfar / Stockholm

Nokia

Get out and play

Brand Gaming / Online

08039N

2008 Interactive Silver Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Brand Gaming / Online

08040N

2008 Interactive Bronze Pencil

Less Rain / Tokyo

Red Bull

Red Bull Flugtag Flight Lab

Brand Gaming / Online

08041N

2008 Interactive Merit Award

Saatchi & Saatchi LA / Torrance

Toyota Motor Sales, USA, Inc.

Yaris XBox Live Arcade Game

Brand Gaming / Offline

08196N

2008 Interactive Merit Award

Nokia / Richmond

Nokia

Snakes Subsonic

Brand Gaming / Mobile

08197N

2008 Interactive Merit Award

Ogilvy Singapore / Singapore

Nokia

Nokia N81 9-Steps

Brand Gaming / Mobile

08198N

2008 Interactive Merit Award

Abbott Mead Vickers BBDO / London

DIAGEO Draught Guinness

TIPPING POINT

Brand Gaming / Online

08187N

2008 Interactive Merit Award

argonauten G2 GmbH / Duesseldorf

Coca-Cola

Fantarize the World

Brand Gaming / Online

08188N

2008 Interactive Merit Award

Bascule Inc. / Minato-ku, Tokyo

Unilever Japan K.K.

AXEBUSTERS

Brand Gaming / Online

08189N

2008 Interactive Merit Award

Grow Interactive / Norfolk

C3 Presents

Big State Games

Brand Gaming / Online

08190N

2008 Interactive Merit Award

LOBO / SAO PAULO

Target

Target 2 day sale

Brand Gaming / Online

08191N

2008 Interactive Merit Award

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Brand Gaming / Online

08192N

2008 Interactive Merit Award

Scholz & Volkmer GmbH / Wiesbaden

Coca-Cola GmbH

Coca-Cola Zero Carrera Live Race

Brand Gaming / Online

08193N

2008 Interactive Merit Award

Visual Jazz / South Melbourne

Defence Force Recruiting - Australia

Defencejobs Games

Brand Gaming / Online

08194N

2008 Interactive Merit Award

Wieden + Kennedy / London

Cravendale

Cravendale - Join In

Brand Gaming / Online

08195N

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