The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

United Countries of Baseball - Country Maps Agency: Cole & Weber United / Seattle Client: Nike / MLB Category: Collateral / P.O.P. and In-Store - Campaign
Postcards & Look up Agency: TBWA\ESPAÑA / MADRID Client: Sony Playstation Category: Collateral / P.O.P. and In-Store - Campaign
stomach Agency: Ogilvy & Mather - New Delhi / Gurgaon Client: GlaxoSmithKline Category: Collateral / Posters - Campaign
The 3-D Cover Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Green Letter Agency: Inferno, London / London Client: Honda Category: Collateral / Promotion (Agencies creating work for individuals)
The Book Agency: TBWA\Asia Pacific / Singapore Client: TBWAAsia Pacific Category: Collateral / Self-promotion (Agencies or individuals )
People We Can't Sleep With Agency: Wieden+Kennedy / Portland Client: Wieden+Kennedy Category: Collateral / Self-promotion (Agencies or individuals )
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Orange/ Melon/ Onion/ Soybean/ Cockle Agency: BBDO Bangkok Ltd. / Bangkok Client: ZIPLOC Category: Collateral / P.O.P. and In-Store - Campaign
ICI Dulux Campaign Agency: BBDO Singapore Pte Ltd / Singapore Client: ICI Dulux Category: Collateral / P.O.P. and In-Store - Campaign
Burger Buddies Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King UK Category: Collateral / P.O.P. and In-Store - Campaign
Mino Agency: DDB / San Francisco Client: Pure Digital Category: Collateral / P.O.P. and In-Store - Campaign
Plastik Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Plastik Category: Collateral / P.O.P. and In-Store - Campaign
Clima Agency: Leo Burnett / Bangkok Client: Clima Bicycle Lock Category: Collateral / P.O.P. and In-Store - Campaign
Reverse Agency: Leo Burnett Ltd / Hong Kong Client: Zoo Records Category: Collateral / P.O.P. and In-Store - Campaign
"Cupid"/"Snow White"/"Concubine"/"Tarzan" Agency: Saatchi & Saatchi / Petaling Jaya Client: Lumina Category: Collateral / P.O.P. and In-Store - Campaign
Sensitive hands campaign Agency: TBWA\Paris / Boulogne-Billancourt Client: MAPA SPONTEX Category: Collateral / P.O.P. and In-Store - Campaign
NJP "The sound makes the film" Agency: Young & Rubicam Switzerland / Gockhausen Client: NJP Tonstudio Category: Collateral / P.O.P. and In-Store - Campaign
Havaianas Slim Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Havaianas Import Agency: AlmapBBDO / São Paulo Client: São Paulo Alpargatas Category: Collateral / Posters - Campaign
Snickers Marathon Poster Campaign Agency: BBDO New York / New York Client: Mars Snack Food US/Snickers Marathon Category: Collateral / Posters - Campaign
Sundance Rock Bar Posters Agency: Cutwater / San Francisco Client: Ray Ban Category: Collateral / Posters - Campaign
POSTER OF AZUSA HAIR SALON Agency: E.Co.,Ltd. / shibuya-ku Client: barber AZUSA Category: Collateral / Posters - Campaign
ANJ Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: ANJ - National Newspaper Association Category: Collateral / Posters - Campaign
Chilling Agency: FP7 (Fortune Promoseven McCann) / Doha Client: Bayer Category: Collateral / Posters - Campaign
For Real Agency: FP7 (Fortune Promoseven McCann) / Doha Client: B.D.P. Group Category: Collateral / Posters - Campaign
Huffington Post posters Agency: goodby, silverstein & partners / san francisco Client: Huffington Post Category: Collateral / Posters - Campaign
Inside out Agency: Lowe Limited Bangkok / Bangkok Client: Ogawa electric Co., Ltd. Category: Collateral / Posters - Campaign
FHM - Miss January / Miss February / Miss March Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Campaign
Glasses Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Ford Motor Company/Volvo Category: Collateral / Posters - Campaign
Illusions Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Duracell Category: Collateral / Posters - Campaign
Repeats Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Collateral / Posters - Campaign
Idaho Blues Posters Agency: The Richards Group / Dallas Client: The Great Basin Blues Festival Category: Collateral / Posters - Campaign
The BESTÅ-Cube Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Collateral / Promotion (Agencies creating work for individuals)
Umbrellas Agency: Jung von Matt AG / Hamburg Client: TW1-Your wheather chanel via Astra Digital Category: Collateral / Promotion (Agencies creating work for individuals)
Town Agency: JWT Spain / Barcelona Client: Century Travel Category: Collateral / Posters - Single
Charlie Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
Hitler Agency: Leo Burnett India / Mumbai Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single
FHM - Miss January Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
FHM - Miss February Agency: McCann Worldgroup (Singapore) Pte Ltd / Singapore Client: Mediacorp Publishing Category: Collateral / Posters - Single
Ambulance Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Ford Motor Company/Volvo Category: Collateral / Posters - Single
Illusion II Agency: Ogilvy & Mather, S.A. / Mexico, D.F. Client: Duracell Category: Collateral / Posters - Single
The Birds Agency: Rediffusion DYR / Gurgaon Client: Amway India Category: Collateral / Posters - Single
Harvard T-Shirt Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
1/8 Full Agency: BBDO New York / New York Client: Positive Thinking Category: Collateral / Self-promotion (Agencies or individuals )
Abe The Honest Bunny Agency: BooneOakley / Charlotte Client: BooneOakley Category: Collateral / Self-promotion (Agencies or individuals )
Remember Book Agency: King James / Cape Town Client: King James Category: Collateral / Self-promotion (Agencies or individuals )
SPACE ROCKET STICKERS Agency: Abbott Mead Vickers BBDO / London Client: MUSEUM OF CHILDHOOD Category: Collateral / P.O.P. and In-Store - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Collateral / P.O.P. and In-Store - Single
Blue Speedlines Agency: BBDO/Proximity Malaysia / Kuala Lumpur Client: BMW Malaysia Category: Collateral / P.O.P. and In-Store - Single

2008 Advertising Bronze Pencil

Cole & Weber United / Seattle

Nike / MLB

United Countries of Baseball - Country Maps

Collateral / P.O.P. and In-Store - Campaign

08019A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

Sony Playstation

Postcards & Look up

Collateral / P.O.P. and In-Store - Campaign

08020A

2008 Advertising Bronze Pencil

Ogilvy & Mather - New Delhi / Gurgaon

GlaxoSmithKline

stomach

Collateral / Posters - Campaign

08021A

2008 Advertising Gold Pencil

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The 3-D Cover

Collateral / Promotion (Agencies creating work for individuals)

08022A

2008 Advertising Bronze Pencil

Inferno, London / London

Honda

Green Letter

Collateral / Promotion (Agencies creating work for individuals)

08023A

2008 Advertising Silver Pencil

TBWA\Asia Pacific / Singapore

TBWAAsia Pacific

The Book

Collateral / Self-promotion (Agencies or individuals )

08024A

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

Wieden+Kennedy

People We Can't Sleep With

Collateral / Self-promotion (Agencies or individuals )

08025A

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Advertising Merit Award

BBDO Bangkok Ltd. / Bangkok

ZIPLOC

Orange/ Melon/ Onion/ Soybean/ Cockle

Collateral / P.O.P. and In-Store - Campaign

08220A

2008 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

ICI Dulux

ICI Dulux Campaign

Collateral / P.O.P. and In-Store - Campaign

08221A

2008 Advertising Merit Award

Crispin Porter + Bogusky / Coconut Grove

Burger King UK

Burger Buddies

Collateral / P.O.P. and In-Store - Campaign

08222A

2008 Advertising Merit Award

DDB / San Francisco

Pure Digital

Mino

Collateral / P.O.P. and In-Store - Campaign

08223A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Plastik

Plastik Campaign

Collateral / P.O.P. and In-Store - Campaign

08224A

2008 Advertising Merit Award

Leo Burnett / Bangkok

Clima Bicycle Lock

Clima

Collateral / P.O.P. and In-Store - Campaign

08225A

2008 Advertising Merit Award

Leo Burnett Ltd / Hong Kong

Zoo Records

Reverse

Collateral / P.O.P. and In-Store - Campaign

08226A

2008 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

Lumina

"Cupid"/"Snow White"/"Concubine"/"Tarzan"

Collateral / P.O.P. and In-Store - Campaign

08227A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

MAPA SPONTEX

Sensitive hands campaign

Collateral / P.O.P. and In-Store - Campaign

08228A

2008 Advertising Merit Award

Young & Rubicam Switzerland / Gockhausen

NJP Tonstudio

NJP "The sound makes the film"

Collateral / P.O.P. and In-Store - Campaign

08229A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Slim

Collateral / Posters - Campaign

08238A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

São Paulo Alpargatas

Havaianas Import

Collateral / Posters - Campaign

08239A

2008 Advertising Merit Award

BBDO New York / New York

Mars Snack Food US/Snickers Marathon

Snickers Marathon Poster Campaign

Collateral / Posters - Campaign

08240A

2008 Advertising Merit Award

Cutwater / San Francisco

Ray Ban

Sundance Rock Bar Posters

Collateral / Posters - Campaign

08241A

2008 Advertising Merit Award

E.Co.,Ltd. / shibuya-ku

barber AZUSA

POSTER OF AZUSA HAIR SALON

Collateral / Posters - Campaign

08242A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

ANJ - National Newspaper Association

ANJ Campaign

Collateral / Posters - Campaign

08243A

2008 Advertising Merit Award

FP7 (Fortune Promoseven McCann) / Doha

Bayer

Chilling

Collateral / Posters - Campaign

08244A

2008 Advertising Merit Award

FP7 (Fortune Promoseven McCann) / Doha

B.D.P. Group

For Real

Collateral / Posters - Campaign

08245A

2008 Advertising Merit Award

goodby, silverstein & partners / san francisco

Huffington Post

Huffington Post posters

Collateral / Posters - Campaign

08246A

2008 Advertising Merit Award

Lowe Limited Bangkok / Bangkok

Ogawa electric Co., Ltd.

Inside out

Collateral / Posters - Campaign

08247A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss January / Miss February / Miss March

Collateral / Posters - Campaign

08248A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Ford Motor Company/Volvo

Glasses

Collateral / Posters - Campaign

08249A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Duracell

Illusions

Collateral / Posters - Campaign

08250A

2008 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

DStv

Repeats

Collateral / Posters - Campaign

08251A

2008 Advertising Merit Award

The Richards Group / Dallas

The Great Basin Blues Festival

Idaho Blues Posters

Collateral / Posters - Campaign

08252A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

The BESTÅ-Cube

Collateral / Promotion (Agencies creating work for individuals)

08253A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

TW1-Your wheather chanel via Astra Digital

Umbrellas

Collateral / Promotion (Agencies creating work for individuals)

08254A

2008 Advertising Merit Award

JWT Spain / Barcelona

Century Travel

Town

Collateral / Posters - Single

08230A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Charlie

Collateral / Posters - Single

08231A

2008 Advertising Merit Award

Leo Burnett India / Mumbai

Luxor Writing Instruments Pvt Ltd

Hitler

Collateral / Posters - Single

08232A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss January

Collateral / Posters - Single

08233A

2008 Advertising Merit Award

McCann Worldgroup (Singapore) Pte Ltd / Singapore

Mediacorp Publishing

FHM - Miss February

Collateral / Posters - Single

08234A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Ford Motor Company/Volvo

Ambulance

Collateral / Posters - Single

08235A

2008 Advertising Merit Award

Ogilvy & Mather, S.A. / Mexico, D.F.

Duracell

Illusion II

Collateral / Posters - Single

08236A

2008 Advertising Merit Award

Rediffusion DYR / Gurgaon

Amway India

The Birds

Collateral / Posters - Single

08237A

2008 Advertising Merit Award

BBDO New York / New York

Positive Thinking

Harvard T-Shirt

Collateral / Self-promotion (Agencies or individuals )

08255A

2008 Advertising Merit Award

BBDO New York / New York

Positive Thinking

1/8 Full

Collateral / Self-promotion (Agencies or individuals )

08256A

2008 Advertising Merit Award

BooneOakley / Charlotte

BooneOakley

Abe The Honest Bunny

Collateral / Self-promotion (Agencies or individuals )

08257A

2008 Advertising Merit Award

King James / Cape Town

King James

Remember Book

Collateral / Self-promotion (Agencies or individuals )

08258A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

MUSEUM OF CHILDHOOD

SPACE ROCKET STICKERS

Collateral / P.O.P. and In-Store - Single

08206A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Collateral / P.O.P. and In-Store - Single

08207A

2008 Advertising Merit Award

BBDO/Proximity Malaysia / Kuala Lumpur

BMW Malaysia

Blue Speedlines

Collateral / P.O.P. and In-Store - Single

08208A

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