Award

Agency

Client

Title

Category

Annual ID

Plant More Lives Agency: Ogilvy & Mather / Mumbai Client: WWF - India Category: Public Service/Non-Profit/Educational / Posters - Campaign
FALLING APART: Agency: Abbott Mead Vickers BBDO / London Client: THE SAMARITANS Category: Public Service/Non-Profit/Educational / Posters - Campaign
NewsBreaker Live Agency: SS+K / New York Client: msnbc.com Category: Brand Gaming / Offline
FIGHT FOR KISSES Agency: JWT PARIS / Levallois Perret Client: WILKINSON/ENERGIZER Category: Brand Gaming / Offline
A Blind Call Agency: Lien Verbeeck / 1000 Brussel Client: Brailleliga Category: Public Service/Cultural Institutions/Educational / Mobile
Integral Agency: The Rumpus Room / London Client: The Pet Shop Boys Category: Public Service/Cultural Institutions/Educational / Mobile
MINIMALISM Agency: TAXI 2 / Toronto Client: MINI Canada Category: Microsites / Product-Specific Subsites
Orange Unlimited Agency: Poke London / London Client: Orange Category: Microsites / Product-Specific Subsites
Halo3.com/Believe Agency: AKQA & McCann SF/T.A.G. / San Francisco Client: Xbox Category: Microsites / Product-Specific Subsites
The Perfect Kick Agency: Framfab / Copenhagen Client: Nike Category: Microsites / Product-Specific Subsites
One million clicks Agency: GrupoW / Saltillo Client: Unilever, Rexona Category: Integrated Branding Campaign / Interactive Only
Nike Zoom Agency: R/GA / New York Client: Nike Category: Integrated Branding Campaign / Interactive Only
The challenge of the CRAZY GENIUS Agency: Dentsu Inc. / Tokyo Client: World Commerce Coporation Category: Integrated Branding Campaign / Interactive Only
adidas ¨C THE ROOK ¨C Campaign Agency: Ogilvy Shnghai / Shanghai Client: adidas Category: Integrated Branding Campaign / Interactive Only
Menswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Believe Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Non-Broadcast / Campaign
Feast Agency: TBWAChiatDay / New York Client: Snickers Category: Non-Broadcast / Campaign
The Key to Reserva Agency: JWT Spain / Barcelona Client: Freixenet Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Voyeur Agency: BBDO New York / New York Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Hammer & Coop Agency: Butler, Shine, Stern & Partners / Sausalito Client: MINI Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Aqualtis washopper Agency: Leo Burnett Co S.r.l. / Milan Client: Indesit Company Category: Package Design / Single
iPhone Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
iPhone Bluetooth Headset Agency: Apple / Cupertino Client: Apple Category: Package Design / Single
Absolut Disco Agency: Family Business / Stockholm Client: V&S Absolut Spirits, Sweden Category: Package Design / Single
Milk Get the Glass Site Agency: Goodby, Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Advisory Board Category: Microsites / Corporate Image
Le Courage Agency: Lowe Brindfors / Stockholm Client: Stella Artois - InBev Category: Microsites / Corporate Image
The World's Greatest Dice Roll Agency: ACNE Digital / Stockholm Client: Gnuf Category: Microsites / Corporate Image
Happiness Factory - Now Hiring Agency: AKQA / New York Client: Coca-Cola Category: Microsites / Corporate Image
HEMA Rube Goldberg Viral Agency: CCCP / Amsterdam Client: HEMA Category: Microsites / Corporate Image
Matchbox "Young Drivers" Campaign Agency: Ogilvy Frankfurt / Frankfurt Client: Mattel, Germany Category: Collateral Design / P.O.P. and In-Store - Campaign
Daub & Bauble Agency: Wink / Minneapolis Client: Goodwell & Company Category: Package Design / Campaign
Trouble Maker Agency: Hantang Communications Group / Shanghai Client: Wptt Contraceptive Category: Package Design / Campaign
Ketchup Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Soy Sauce Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Helicopter View Agency: Ogilvy Singapore / Singapore Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
"Apple Mac Music Video" Agency: Dennis Liu Client: Apple/The Bird & the Bee Category: Music / Integration of a brand in a music environment
Year Zero Alternate Reality Game Agency: 42 Entertainment / Pasadena Client: NIN Category: Music / Integration of a brand in a music environment
'Different Lives' Agency: Colman Rasic Carrasco / East Sydney Client: MTV EXIT Category: Music / Integration of a brand in a music environment
DVD Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
Power of Wind Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Epuron / German Ministry for the Environment Category: Public Service/Political Television / Single
Signatures Agency: TBWA\Paris / Boulogne-Billancourt Client: AMNESTY INTERNATIONAL Category: Public Service/Political Television / Single
KILL THE GUN Agency: Abbott Mead Vickers BBDO / London Client: CHOICE FM Category: Public Service/Political Television / Single
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Collateral / P.O.P. and In-Store - Single
Impossible is nothing Agency: netthink / Madrid Client: adidas Category: Banners - Dynamic / Single
Don't Give Up Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single
Quote Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Inc. Category: Banners - Dynamic / Single

2008 Design Gold Pencil

Ogilvy & Mather / Mumbai

WWF - India

Plant More Lives

Public Service/Non-Profit/Educational / Posters - Campaign

08043D

2008 Design Silver Pencil

Abbott Mead Vickers BBDO / London

THE SAMARITANS

FALLING APART:

Public Service/Non-Profit/Educational / Posters - Campaign

08044D

2008 Interactive Gold Pencil

SS+K / New York

msnbc.com

NewsBreaker Live

Brand Gaming / Offline

08042N

2008 Interactive Silver Pencil

JWT PARIS / Levallois Perret

WILKINSON/ENERGIZER

FIGHT FOR KISSES

Brand Gaming / Offline

08043N

2008 Interactive Gold Pencil

Lien Verbeeck / 1000 Brussel

Brailleliga

A Blind Call

Public Service/Cultural Institutions/Educational / Mobile

08091N

2008 Interactive Silver Pencil

The Rumpus Room / London

The Pet Shop Boys

Integral

Public Service/Cultural Institutions/Educational / Mobile

08092N

2008 Interactive Gold Pencil

TAXI 2 / Toronto

MINI Canada

MINIMALISM

Microsites / Product-Specific Subsites

08019N

2008 Interactive Silver Pencil

Poke London / London

Orange

Orange Unlimited

Microsites / Product-Specific Subsites

08020N

2008 Interactive Bronze Pencil

AKQA & McCann SF/T.A.G. / San Francisco

Xbox

Halo3.com/Believe

Microsites / Product-Specific Subsites

08021N

2008 Interactive Bronze Pencil

Framfab / Copenhagen

Nike

The Perfect Kick

Microsites / Product-Specific Subsites

08022N

2008 Interactive Silver Pencil

GrupoW / Saltillo

Unilever, Rexona

One million clicks

Integrated Branding Campaign / Interactive Only

08069N

2008 Interactive Silver Pencil

R/GA / New York

Nike

Nike Zoom

Integrated Branding Campaign / Interactive Only

08070N

2008 Interactive Bronze Pencil

Dentsu Inc. / Tokyo

World Commerce Coporation

The challenge of the CRAZY GENIUS

Integrated Branding Campaign / Interactive Only

08071N

2008 Interactive Bronze Pencil

Ogilvy Shnghai / Shanghai

adidas

adidas ¨C THE ROOK ¨C Campaign

Integrated Branding Campaign / Interactive Only

08072N

2008 Advertising Gold Pencil

DDB London / London

Harvey Nichols Wonderful Life

Menswear

Consumer Magazine / Color: Full Page or Spread - Single

08007A

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Believe

Non-Broadcast / Campaign

08073T

2008 Advertising Silver Pencil

TBWAChiatDay / New York

Snickers

Feast

Non-Broadcast / Campaign

08074T

2008 Branded Entertainment Gold Pencil

JWT Spain / Barcelona

Freixenet

The Key to Reserva

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08017E

2008 Branded Entertainment Silver Pencil

BBDO New York / New York

HBO

Voyeur

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08018E

2008 Branded Entertainment Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

MINI

Hammer & Coop

Online Branded Entertainment / Online videos, movies, webisodes or podcasts

08019E

2008 Design Gold Pencil

Leo Burnett Co S.r.l. / Milan

Indesit Company

Aqualtis washopper

Package Design / Single

08007D

2008 Design Silver Pencil

Apple / Cupertino

Apple

iPhone

Package Design / Single

08008D

2008 Design Bronze Pencil

Apple / Cupertino

Apple

iPhone Bluetooth Headset

Package Design / Single

08009D

2008 Design Bronze Pencil

Family Business / Stockholm

V&S Absolut Spirits, Sweden

Absolut Disco

Package Design / Single

08010D

2008 Interactive Gold Pencil

Goodby, Silverstein & Partners / San Francisco

California Fluid Milk Processors Advisory Board

Milk Get the Glass Site

Microsites / Corporate Image

08014N

2008 Interactive Gold Pencil

Lowe Brindfors / Stockholm

Stella Artois - InBev

Le Courage

Microsites / Corporate Image

08015N

2008 Interactive Silver Pencil

ACNE Digital / Stockholm

Gnuf

The World's Greatest Dice Roll

Microsites / Corporate Image

08016N

2008 Interactive Bronze Pencil

AKQA / New York

Coca-Cola

Happiness Factory - Now Hiring

Microsites / Corporate Image

08017N

2008 Interactive Bronze Pencil

CCCP / Amsterdam

HEMA

HEMA Rube Goldberg Viral

Microsites / Corporate Image

08018N

2008 Design Silver Pencil

Ogilvy Frankfurt / Frankfurt

Mattel, Germany

Matchbox "Young Drivers" Campaign

Collateral Design / P.O.P. and In-Store - Campaign

08023D

2008 Design Gold Pencil

Wink / Minneapolis

Goodwell & Company

Daub & Bauble

Package Design / Campaign

08011D

2008 Design Silver Pencil

Hantang Communications Group / Shanghai

Wptt Contraceptive

Trouble Maker

Package Design / Campaign

08012D

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Ketchup

Consumer Newspaper / Full Page or Spread - Single

08001A

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide Ultra

Soy Sauce

Consumer Newspaper / Full Page or Spread - Single

08002A

2008 Advertising Bronze Pencil

Ogilvy Singapore / Singapore

The Economist

Helicopter View

Consumer Newspaper / Full Page or Spread - Single

08003A

2008 Branded Entertainment Gold Pencil

Dennis Liu

Apple/The Bird & the Bee

"Apple Mac Music Video"

Music / Integration of a brand in a music environment

08020E

2008 Branded Entertainment Silver Pencil

42 Entertainment / Pasadena

NIN

Year Zero Alternate Reality Game

Music / Integration of a brand in a music environment

08021E

2008 Branded Entertainment Bronze Pencil

Colman Rasic Carrasco / East Sydney

MTV EXIT

'Different Lives'

Music / Integration of a brand in a music environment

08022E

2008 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

DVD

Consumer Radio / Single

08040R

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Advertising Gold Pencil

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Epuron / German Ministry for the Environment

Power of Wind

Public Service/Political Television / Single

08036T

2008 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

AMNESTY INTERNATIONAL

Signatures

Public Service/Political Television / Single

08037T

2008 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

CHOICE FM

KILL THE GUN

Public Service/Political Television / Single

08038T

2008 Advertising Bronze Pencil

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Collateral / P.O.P. and In-Store - Single

08018A

2008 Interactive Gold Pencil

netthink / Madrid

adidas

Impossible is nothing

Banners - Dynamic / Single

08007N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Don't Give Up

Banners - Dynamic / Single

08008N

2008 Interactive Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple Inc.

Quote

Banners - Dynamic / Single

08009N

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