The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Menswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Dad's First Agency: Energy BBDO / Chicago Client: Canadian Club Category: Consumer Magazine / Color: Full Page or Spread - Single
Horror Movies Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Responsibility Campaign Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Heaven on earth Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Blocked words Agency: Åkestam Holst / Stockholm Client: AstraZeneca/Nezeril Category: Consumer Magazine / Color: Full Page or Spread - Single
WORST THING YOU CAN LOSE Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Single
Golf, now with tracking system as standard. Agency: AlmapBBDO / São Paulo Client: Volkswagen Category: Consumer Magazine / Color: Full Page or Spread - Single
Graveyard Agency: Venables Bell & Partners / San Francisco Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Shot Glass Agency: Venables Bell & Partners / San Francisco Client: HBO Video Category: Consumer Magazine / Color: Full Page or Spread - Single
Fat Bear Agency: BBDO Canada / Toronto Client: Chrysler Canada Inc. Category: Consumer Magazine / Color: Full Page or Spread - Single
TANK Agency: BBDO INDONESIA / JAKARTA Client: PT BAYER INDONESIA Category: Consumer Magazine / Color: Full Page or Spread - Single
The One With the Deer On It Agency: davidandgoliath / El Segundo Client: Cazadores Category: Consumer Magazine / Color: Full Page or Spread - Single
Womenswear Agency: DDB London / London Client: Harvey Nichols Wonderful Life Category: Consumer Magazine / Color: Full Page or Spread - Single
Mini Oreo "Creamer" Agency: DRAFTFCB / New York Client: Kraft Category: Consumer Magazine / Color: Full Page or Spread - Single
Happy Hour Agency: Euro RSCG Worldwide / New York Client: Dos Equis Category: Consumer Magazine / Color: Full Page or Spread - Single
Paperwork Agency: Hill Holliday / Boston Client: Liberty Mutual Category: Consumer Magazine / Color: Full Page or Spread - Single
Fly Agency: Jung von Matt AG / Hamburg Client: Robert Bosch GmbH Category: Consumer Magazine / Color: Full Page or Spread - Single
sandwich Agency: ogilvy & mather colombia / bogota Client: carulla Category: Consumer Magazine / Color: Full Page or Spread - Single
Photocopy Agency: publicis brasil / Sao Paulo Client: Puma Category: Consumer Magazine / Color: Full Page or Spread - Single
"Risks" Agency: Saatchi & Saatchi / Petaling Jaya Client: ACP Magazine Category: Consumer Magazine / Color: Full Page or Spread - Single
Facelift Agency: Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg Client: Procter & Gamble Category: Consumer Magazine / Color: Full Page or Spread - Single
Hitler vs. Chaplin Agency: Serviceplan Hamburg GmbH & Co.KG / Muenchen Client: Hut Weber Category: Consumer Magazine / Color: Full Page or Spread - Single
Guide Dog Agency: TBWA\ESPAÑA / MADRID Client: SONY PLAYSTATION Category: Consumer Magazine / Color: Full Page or Spread - Single
Clown Agency: TBWA\Paris / Boulogne-Billancourt Client: SONY COMPUTER ENTERTAINMENT Category: Consumer Magazine / Color: Full Page or Spread - Single
Comparisons Agency: Young & Rubicam / Capital Federal Client: MTV Latinoamerica Category: Consumer Magazine / Black and White: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 2 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1 Agency: Abbott Mead Vickers BBDO / London Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier Agency: AlmapBBDO / São Paulo Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign Agency: BatesAsia Shanghai / Shanghai Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab Agency: CHI & Partners / London Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco Agency: CONTRAPUNTO / Madrid Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign Agency: F/Nazca Saatchi & Saatchi / Sao Paulo Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION Agency: FoxP2 / Cape Town Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies Agency: Jung von Matt AG / Hamburg Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven" Agency: Jung von Matt AG / Hamburg Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious Agency: kempertrautmann gmbh / Hamburg Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary Agency: la comunidad / Miami Beach Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois Agency: LOWE / London Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out Agency: Lowe Limited Bangkok / Bangkok Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign Agency: McGarrah/Jessee / Austin Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods Agency: Mullen / Wenham Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt Agency: Ogilvy & Mather / New York Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats Agency: Ogilvy Johannesburg / Johannesburg Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri Agency: Publicis Mojo / Auckland Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food Agency: Scholz & Friends Hamburg GmbH / Hamburg Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail Agency: tda advertising & design / Boulder Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World Agency: The Red Brick Road / London Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign

2008 Advertising Gold Pencil

DDB London / London

Harvey Nichols Wonderful Life

Menswear

Consumer Magazine / Color: Full Page or Spread - Single

08007A

2008 Advertising Silver Pencil

Energy BBDO / Chicago

Canadian Club

Dad's First

Consumer Magazine / Color: Full Page or Spread - Single

08008A

2008 Advertising Bronze Pencil

Hill Holliday / Boston

Liberty Mutual

Horror Movies

Consumer Magazine / Color: Full Page or Spread - Single

08009A

2008 Advertising Silver Pencil

Hill Holliday / Boston

Liberty Mutual

Responsibility Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08010A

2008 Advertising Bronze Pencil

Jung von Matt AG / Hamburg

Daimler AG

Heaven on earth

Consumer Magazine / Color: Full Page or Spread - Campaign

08011A

2008 Advertising Merit Award

Åkestam Holst / Stockholm

AstraZeneca/Nezeril

Blocked words

Consumer Magazine / Color: Full Page or Spread - Single

08127A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

WORST THING YOU CAN LOSE

Consumer Magazine / Color: Full Page or Spread - Single

08128A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Volkswagen

Golf, now with tracking system as standard.

Consumer Magazine / Color: Full Page or Spread - Single

08129A

2008 Advertising Merit Award

Venables Bell & Partners / San Francisco

HBO Video

Graveyard

Consumer Magazine / Color: Full Page or Spread - Single

08130A

2008 Advertising Merit Award

Venables Bell & Partners / San Francisco

HBO Video

Shot Glass

Consumer Magazine / Color: Full Page or Spread - Single

08131A

2008 Advertising Merit Award

BBDO Canada / Toronto

Chrysler Canada Inc.

Fat Bear

Consumer Magazine / Color: Full Page or Spread - Single

08132A

2008 Advertising Merit Award

BBDO INDONESIA / JAKARTA

PT BAYER INDONESIA

TANK

Consumer Magazine / Color: Full Page or Spread - Single

08133A

2008 Advertising Merit Award

davidandgoliath / El Segundo

Cazadores

The One With the Deer On It

Consumer Magazine / Color: Full Page or Spread - Single

08134A

2008 Advertising Merit Award

DDB London / London

Harvey Nichols Wonderful Life

Womenswear

Consumer Magazine / Color: Full Page or Spread - Single

08135A

2008 Advertising Merit Award

DRAFTFCB / New York

Kraft

Mini Oreo "Creamer"

Consumer Magazine / Color: Full Page or Spread - Single

08136A

2008 Advertising Merit Award

Euro RSCG Worldwide / New York

Dos Equis

Happy Hour

Consumer Magazine / Color: Full Page or Spread - Single

08137A

2008 Advertising Merit Award

Hill Holliday / Boston

Liberty Mutual

Paperwork

Consumer Magazine / Color: Full Page or Spread - Single

08138A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Robert Bosch GmbH

Fly

Consumer Magazine / Color: Full Page or Spread - Single

08139A

2008 Advertising Merit Award

ogilvy & mather colombia / bogota

carulla

sandwich

Consumer Magazine / Color: Full Page or Spread - Single

08140A

2008 Advertising Merit Award

publicis brasil / Sao Paulo

Puma

Photocopy

Consumer Magazine / Color: Full Page or Spread - Single

08141A

2008 Advertising Merit Award

Saatchi & Saatchi / Petaling Jaya

ACP Magazine

"Risks"

Consumer Magazine / Color: Full Page or Spread - Single

08142A

2008 Advertising Merit Award

Saatchi & Saatchi South Africa / Fourways Ext. 29, Johannesburg

Procter & Gamble

Facelift

Consumer Magazine / Color: Full Page or Spread - Single

08143A

2008 Advertising Merit Award

Serviceplan Hamburg GmbH & Co.KG / Muenchen

Hut Weber

Hitler vs. Chaplin

Consumer Magazine / Color: Full Page or Spread - Single

08144A

2008 Advertising Merit Award

TBWA\ESPAÑA / MADRID

SONY PLAYSTATION

Guide Dog

Consumer Magazine / Color: Full Page or Spread - Single

08145A

2008 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

SONY COMPUTER ENTERTAINMENT

Clown

Consumer Magazine / Color: Full Page or Spread - Single

08146A

2008 Advertising Merit Award

Young & Rubicam / Capital Federal

MTV Latinoamerica

Comparisons

Consumer Magazine / Black and White: Full Page or Spread - Campaign

08126A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 2

Consumer Magazine / Color: Full Page or Spread - Campaign

08147A

2008 Advertising Merit Award

Abbott Mead Vickers BBDO / London

THE ECONOMIST

RE APPRAISAL CAMPAIGN 1

Consumer Magazine / Color: Full Page or Spread - Campaign

08148A

2008 Advertising Merit Award

AlmapBBDO / São Paulo

Gol Linhas Aéreas

With Gollog it gets there earlier

Consumer Magazine / Color: Full Page or Spread - Campaign

08149A

2008 Advertising Merit Award

BatesAsia Shanghai / Shanghai

Simon Tan

VW Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08150A

2008 Advertising Merit Award

CHI & Partners / London

Tango

Certificates - Rehab

Consumer Magazine / Color: Full Page or Spread - Campaign

08151A

2008 Advertising Merit Award

CONTRAPUNTO / Madrid

Daimlerchrysler Mercedes-Benz Smart Fortwo

Smart Fortwo Eco

Consumer Magazine / Color: Full Page or Spread - Campaign

08152A

2008 Advertising Merit Award

F/Nazca Saatchi & Saatchi / Sao Paulo

Unimed

Unimed Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08153A

2008 Advertising Merit Award

FoxP2 / Cape Town

NATIONAL GEOGRAPHIC KIDS MAGAZINE

FACTS STRANGER THAN FICTION

Consumer Magazine / Color: Full Page or Spread - Campaign

08154A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

CinemaxX AG

Only at the movies

Consumer Magazine / Color: Full Page or Spread - Campaign

08155A

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

Daimler AG

Mercedes-Benz SLR "From Hell to Heaven"

Consumer Magazine / Color: Full Page or Spread - Campaign

08156A

2008 Advertising Merit Award

kempertrautmann gmbh / Hamburg

Comedy

We take it serious

Consumer Magazine / Color: Full Page or Spread - Campaign

08157A

2008 Advertising Merit Award

Kolle Rebbe Werbeagentur GmbH / Hamburg

Inlingua Language School

Outlines

Consumer Magazine / Color: Full Page or Spread - Campaign

08158A

2008 Advertising Merit Award

la comunidad / Miami Beach

Publirevistas / Rolling Stone

40th Anniversary

Consumer Magazine / Color: Full Page or Spread - Campaign

08159A

2008 Advertising Merit Award

LOWE / London

InBev

Artois

Consumer Magazine / Color: Full Page or Spread - Campaign

08160A

2008 Advertising Merit Award

Lowe Limited Bangkok / Bangkok

Ogawa electric Co., Ltd.

Inside out

Consumer Magazine / Color: Full Page or Spread - Campaign

08161A

2008 Advertising Merit Award

McGarrah/Jessee / Austin

Spoetzl Brewery

Amp Ad Campaign

Consumer Magazine / Color: Full Page or Spread - Campaign

08162A

2008 Advertising Merit Award

Mullen / Wenham

Winston Rods

Winston Rods

Consumer Magazine / Color: Full Page or Spread - Campaign

08163A

2008 Advertising Merit Award

Ogilvy & Mather / New York

Fage

Ridiculously Thick Yogurt

Consumer Magazine / Color: Full Page or Spread - Campaign

08164A

2008 Advertising Merit Award

Ogilvy Johannesburg / Johannesburg

DStv

Repeats

Consumer Magazine / Color: Full Page or Spread - Campaign

08165A

2008 Advertising Merit Award

Publicis Mojo / Auckland

Swanndri

Swanndri

Consumer Magazine / Color: Full Page or Spread - Campaign

08166A

2008 Advertising Merit Award

Scholz & Friends Hamburg GmbH / Hamburg

Nykke & Kokki GmbH

Business Food

Consumer Magazine / Color: Full Page or Spread - Campaign

08167A

2008 Advertising Merit Award

tda advertising & design / Boulder

Titus Bicycles

Suggested Retail

Consumer Magazine / Color: Full Page or Spread - Campaign

08168A

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

The Unofficial Drink of the World

Consumer Magazine / Color: Full Page or Spread - Campaign

08169A

2008 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Just a T-Shirt

Consumer Magazine / Color: Full Page or Spread - Campaign

08170A

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