The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Ketchup
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Soy Sauce
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide Ultra Category: Consumer Newspaper / Full Page or Spread - Single
Helicopter View
Agency: Ogilvy Singapore / Singapore
Client: The Economist Category: Consumer Newspaper / Full Page or Spread - Single
Stains don't stand a chance
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble Category: Consumer Newspaper / Full Page or Spread - Campaign
Sanath/Boring/Ears
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Cape Times
Agency: Lowe Bull (Cape) / Cape Town
Client: Independent Newspaper Category: Consumer Newspaper / Full Page or Spread - Campaign
Classified One
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
Classified Three
Agency: 22squared / Tampa
Client: PODS (Portable On Demand Storage) Category: Consumer Newspaper / Full Page or Spread - Single
THE SUN REVOLVES
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
WORST THING YOU CAN LOSE
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Single
head / ceiling
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Consumer Newspaper / Full Page or Spread - Single
Sanath
Agency: Arnold Worldwide / Boston
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
Beatle
Agency: BBDO Bangkok Ltd. / Bangkok
Client: Soken MP3 Category: Consumer Newspaper / Full Page or Spread - Single
Messy Wine
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Messy Ketchup
Agency: Conill Saatchi & Saatchi / New York
Client: Procter & Gamble / Tide Category: Consumer Newspaper / Full Page or Spread - Single
Tonka Toys - Open Cut Sandpit
Agency: DDB Sydney Pty Limited / ULTIMO
Client: Hasbro Category: Consumer Newspaper / Full Page or Spread - Single
Arrow
Agency: DeVito/Verdi / New York
Client: Legal Sea Foods Category: Consumer Newspaper / Full Page or Spread - Single
Dickies 'Raincoat'
Agency: Joe Public South Africa / Rivonia
Client: Dickies Category: Consumer Newspaper / Full Page or Spread - Single
Che
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Hitler
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Family Health
Agency: Ogilvy Singapore / Singapore
Client: FHM Category: Consumer Newspaper / Full Page or Spread - Single
Thank you, Ignorance
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Newspaper / Full Page or Spread - Single
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08001A
Award:
2008 Advertising Silver Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble/Tide Ultra
Title:
Soy Sauce
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08002A
Award:
2008 Advertising Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
The Economist
Title:
Helicopter View
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08003A
Award:
2008 Advertising Gold Pencil
Agency:
Saatchi & Saatchi New York / New York
Client:
Procter & Gamble
Title:
Stains don't stand a chance
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08004A
Award:
2008 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath/Boring/Ears
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08005A
Award:
2008 Advertising Bronze Pencil
Agency:
Lowe Bull (Cape) / Cape Town
Client:
Independent Newspaper
Title:
Cape Times
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08006A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified One
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08093A
Award:
2008 Advertising Merit Award
Agency:
22squared / Tampa
Client:
PODS (Portable On Demand Storage)
Title:
Classified Three
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08094A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
THE SUN REVOLVES
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08095A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
WORST THING YOU CAN LOSE
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08096A
Award:
2008 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
head / ceiling
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08097A
Award:
2008 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
ESPN
Title:
Sanath
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08098A
Award:
2008 Advertising Merit Award
Agency:
BBDO Bangkok Ltd. / Bangkok
Client:
Soken MP3
Title:
Beatle
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08099A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Wine
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08100A
Award:
2008 Advertising Merit Award
Agency:
Conill Saatchi & Saatchi / New York
Client:
Procter & Gamble / Tide
Title:
Messy Ketchup
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08101A
Award:
2008 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
Hasbro
Title:
Tonka Toys - Open Cut Sandpit
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08102A
Award:
2008 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Legal Sea Foods
Title:
Arrow
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08103A
Award:
2008 Advertising Merit Award
Agency:
Joe Public South Africa / Rivonia
Client:
Dickies
Title:
Dickies 'Raincoat'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08104A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Che
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08105A
Award:
2008 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Luxor Writing Instruments Pvt Ltd
Title:
Hitler
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08106A
Award:
2008 Advertising Merit Award
Agency:
Ogilvy Singapore / Singapore
Client:
FHM
Title:
Family Health
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08107A
Award:
2008 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Thank you, Ignorance
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
08108A
Award:
2008 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE ECONOMIST
Title:
RE APPRAISAL CAMPAIGN 2
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08109A
Award:
2008 Advertising Merit Award
Agency:
Batey Singapore / Singapore
Client:
Read Better Faster
Title:
Speed Reading
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08110A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA Deutschland GmbH & Co. KG
Title:
Painting by numbers
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08111A
Award:
2008 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Fearless
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08112A
Award:
2008 Advertising Merit Award
Agency:
Grey Hong Kong / Hong Kong
Client:
Sara Lee Hong Kong Ltd.
Title:
Floor Plan Campaign
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08113A
Award:
2008 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
BIC Deutschland GmbH & Co. OHG
Title:
The joy of writing
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08114A
Award:
2008 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Johnson & Johnson / Listerine Pocket Paks
Title:
Speech Bubbles
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08115A
Award:
2008 Advertising Merit Award
Agency:
LOWE / London
Client:
InBev
Title:
Artois
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08116A
Award:
2008 Advertising Merit Award
Agency:
Lowe Limited Bangkok / Bangkok
Client:
Ogawa electric Co., Ltd.
Title:
Inside out
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08117A
Award:
2008 Advertising Merit Award
Agency:
Lukas Lindemann Rosinski GmbH / Hamburg
Client:
IKEA Deutschland GmbH
Title:
Floor plans
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08118A
Award:
2008 Advertising Merit Award
Agency:
Naga DDB Malaysia / Petaling Jaya
Client:
PST Travel Services
Title:
Forget About Work
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08119A
Award:
2008 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Smith Micro Software
Title:
The Chronological Series
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08120A
Award:
2008 Advertising Merit Award
Agency:
TBWA\China / Shanghai
Client:
adidas
Title:
adidas Olympic Launch
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
08121A