The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Man Mom Radio Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Compressed Radio Agency: Saatchi & Saatchi New York / New York Client: Smith Micro Software/StuffIt Deluxe Category: Consumer Radio / Campaign
DVD Agency: The Richards Group / Dallas Client: Motel 6 Category: Consumer Radio / Single
Prison Guard Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Tribal sovereignty Agency: Ruf Lanz Werbeagentur AG / Zürich Client: Sport Factory Outlet Category: Consumer Radio / Single
Gardening Tips/Housekeeping Tips/Decorating Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign Agency: Draftfcb Deutschland GmbH / Hamburg Client: Audi AG Category: Consumer Radio / Campaign
RingTones Agency: Leo Burnett / São Paulo Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV Agency: Ogilvy & Mather / Mumbai Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
SatNav Agency: Batey Pte Ltd / Singapore Client: Mitsubishi Motors Category: Consumer Radio / Single
"Drums" Agency: BBDO CAPE TOWN / Cape Town Client: Marshall Music Category: Consumer Radio / Single
Disclaimer Agency: Clemenger BBDO Melbourne / Melbourne Client: RACV Car Loans Category: Consumer Radio / Single
Tape Agency: DDB / Johannesburg Client: Energizer Category: Consumer Radio / Single
Gardening Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Housekeeping Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Decorating Tips Agency: DDB Canada, Toronto / Toronto Client: Philips Canada Category: Consumer Radio / Single
Mr. Taxi Cab Over Accessorizer Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
Mr. Oxygen Bar Inventor Agency: DDB Chicago / Chicago Client: Anheuser Busch Category: Consumer Radio / Single
The commercial that can't be aired on TV-Narrator Agency: DENTSU INC. Tokyo / Tokyo Client: TOTO LTD. Category: Consumer Radio / Single
Purple Rain Agency: Leo Burnett / São Paulo Client: Fiat Category: Consumer Radio / Single
Gunshot Agency: Ogilvy & Mather / Mumbai Client: Videocon Industries Ltd. Category: Consumer Radio / Single
EZ Mabel Agency: Red Deluxe / Memphis Client: Scripps/Yahoo! HotJobs Category: Consumer Radio / Single
Lullaby Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Broken Heart Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Single
Colors Agency: TBWA\Chiat\Day / New York Client: Starburst Category: Consumer Radio / Single
Margaret Thatcher Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton Client: La Perle Category: Consumer Radio / Single
Peter Frampton Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Single
Little Radish Agency: Y&R Germany / Frankfurt am Main Client: Ed Wuesthof Dreizackwerk (Kitchen knives) Category: Consumer Radio / Single
Brushing Agency: Y&R Malaysia / Kuala Lumpur Client: Colgate-Palmolive Marketing Sdn Bhd Category: Consumer Radio / Single

2008 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Man Mom Radio

Consumer Radio / Campaign

08043R

2008 Advertising Silver Pencil

Saatchi & Saatchi New York / New York

Smith Micro Software/StuffIt Deluxe

Compressed Radio

Consumer Radio / Campaign

08044R

2008 Advertising Gold Pencil

The Richards Group / Dallas

Motel 6

DVD

Consumer Radio / Single

08040R

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Combos

Prison Guard

Consumer Radio / Single

08041R

2008 Advertising Bronze Pencil

Ruf Lanz Werbeagentur AG / Zürich

Sport Factory Outlet

Tribal sovereignty

Consumer Radio / Single

08042R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Gardening Tips/Housekeeping Tips/Decorating Tips

Consumer Radio / Campaign

08346R

2008 Advertising Merit Award

Draftfcb Deutschland GmbH / Hamburg

Audi AG

Audi RS 4 Navigation Campaign

Consumer Radio / Campaign

08347R

2008 Advertising Merit Award

Leo Burnett / São Paulo

Brasil Telecom

RingTones

Consumer Radio / Campaign

08348R

2008 Advertising Merit Award

Ogilvy & Mather / Mumbai

Videocon Industries Ltd.

Videocon TV

Consumer Radio / Campaign

08349R

2008 Advertising Merit Award

Batey Pte Ltd / Singapore

Mitsubishi Motors

SatNav

Consumer Radio / Single

08326R

2008 Advertising Merit Award

BBDO CAPE TOWN / Cape Town

Marshall Music

"Drums"

Consumer Radio / Single

08327R

2008 Advertising Merit Award

Clemenger BBDO Melbourne / Melbourne

RACV Car Loans

Disclaimer

Consumer Radio / Single

08328R

2008 Advertising Merit Award

DDB / Johannesburg

Energizer

Tape

Consumer Radio / Single

08329R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Gardening Tips

Consumer Radio / Single

08330R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Housekeeping Tips

Consumer Radio / Single

08331R

2008 Advertising Merit Award

DDB Canada, Toronto / Toronto

Philips Canada

Decorating Tips

Consumer Radio / Single

08332R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Taxi Cab Over Accessorizer

Consumer Radio / Single

08333R

2008 Advertising Merit Award

DDB Chicago / Chicago

Anheuser Busch

Mr. Oxygen Bar Inventor

Consumer Radio / Single

08334R

2008 Advertising Merit Award

DENTSU INC. Tokyo / Tokyo

TOTO LTD.

The commercial that can't be aired on TV-Narrator

Consumer Radio / Single

08335R

2008 Advertising Merit Award

Leo Burnett / São Paulo

Fiat

Purple Rain

Consumer Radio / Single

08336R

2008 Advertising Merit Award

Ogilvy & Mather / Mumbai

Videocon Industries Ltd.

Gunshot

Consumer Radio / Single

08337R

2008 Advertising Merit Award

Red Deluxe / Memphis

Scripps/Yahoo! HotJobs

EZ Mabel

Consumer Radio / Single

08338R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Lullaby

Consumer Radio / Single

08339R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Combos

Broken Heart

Consumer Radio / Single

08340R

2008 Advertising Merit Award

TBWA\Chiat\Day / New York

Starburst

Colors

Consumer Radio / Single

08341R

2008 Advertising Merit Award

TBWA\Hunt\Lascaris - Johannesburg / Sandton

La Perle

Margaret Thatcher

Consumer Radio / Single

08342R

2008 Advertising Merit Award

The Martin Agency / Richmond

GEICO

Peter Frampton

Consumer Radio / Single

08343R

2008 Advertising Merit Award

Y&R Germany / Frankfurt am Main

Ed Wuesthof Dreizackwerk (Kitchen knives)

Little Radish

Consumer Radio / Single

08344R

2008 Advertising Merit Award

Y&R Malaysia / Kuala Lumpur

Colgate-Palmolive Marketing Sdn Bhd

Brushing

Consumer Radio / Single

08345R

Follow Us