The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Diorama
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Taste Test
Agency: Saatchi & Saatchi New York / New York
Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Interview
Agency: Saatchi & Saatchi New York / New York
Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Burger Queen, Home of Whatever, Whopper Swap
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
NET10 Animations
Agency: Droga5 / New York
Client: TracFone Category: Consumer Television / Over :30 - Campaign
Touch
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself
Agency: Wieden+Kennedy / Portland
Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison
Agency: Bartle Bogle Hegarty / London
Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Rocker Kid, Manager, Since I was a Kid
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / :20 and Under - Campaign
Construction
Agency: Leo Burnett / Chicago
Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze
Agency: zig / Toronto
Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Mac vs PC (Computer Cart/Boxer/Holiday)
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Consumer Television / :30/:25 - Campaign
Little Britain
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Musica Category: Consumer Television / Under $50K Budget - Single
Stories
Agency: RSA Films / Los Angeles
Client: HBO Category: Consumer Television / Over :30 - Campaign
Surprise
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH
Agency: Fallon London / London
Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA
Agency: Fallon London / London
Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine"
Agency: Wieden+Kennedy/Portland
Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
The L Word
Agency: DraftFCB New Zealand / Auckland
Client: Prime Category: Consumer Television / :20 and Under - Campaign
Baby Trading
Agency: Grey Worldwide / New York
Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable
Agency: TBWA\Chiat\Day / New York
Client: Skittles Category: Consumer Television / :30/:25 - Single
Jim, Elizabeth, Mike
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Dog
Agency: TAXI Canada Inc / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Birthday Girl
Agency: JWT / Sydney
Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
The films you should have seen by now
Agency: VITRUVIO LEO BURNETT / Madrid
Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Dos Equis
Agency: EURO RSCG / New York
Client: Heineken USA Category: Consumer Television / Commercials of var. length - Campaign
Krusty,Outtakes, World Domination
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Consumer Television / Commercials of var. length - Campaign
Leave Nothing
Agency: Alturas Films / Santa Monica
Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom
Agency: ANR BBDO / Stockholm
Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs
Agency: BBDO / New York
Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction
Agency: BBDO / New York
Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude
Agency: DDB / Chicago
Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags
Agency: DDB London / London
Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list
Agency: DDB / Paris
Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE
Agency: Fallon London / London
Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic
Agency: Jeh United Co. Ltd. / Bangkok
Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream
Agency: Jung von Matt AG / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands
Agency: M & C Saatchi / Sydney
Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic
Agency: Saatchi & Saatchi New York / New York
Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out
Agency: Sonny / London
Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP
Agency: TM Advertising / Dallas
Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport
Agency: Vegaolmosponce / Buenos Aires
Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Dreams
Agency: Cramer-Krasselt/Chicago
Client: Rozerem Category: Consumer Television / :20 and Under - Campaign