The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Diorama Agency: McCann Worldgroup SF & T.A.G. / San Francisco Client: Microsoft XBOX Halo 3 Category: Consumer Television / Over :30 - Single - max. :90
Touch Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Self-Help Yourself Agency: Wieden+Kennedy / Portland Client: CareerBuilder.com Category: Consumer Television / Over :30 - Single - max. :90
Surprise Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
PLAY-DOH Agency: Fallon London / London Client: SONY BRAVIA Category: Consumer Television / Over :30 - Single - max. :90
GORILLA Agency: Fallon London / London Client: CADBURY'S DAIRY MILK Category: Consumer Television / Over :30 - Single - max. :90
Coca Cola "It's Mine" Agency: Wieden+Kennedy/Portland Client: Coca Cola Category: Consumer Television / Over :30 - Single - max. :90
Dangerous Liaison Agency: Bartle Bogle Hegarty / London Client: Levi's Category: Consumer Television / Over :30 - Single - max. :90
Interview Agency: Saatchi & Saatchi New York / New York Client: Procter & Gamble/Tide-to-Go Category: Consumer Television / :30/:25 - Single
Construction Agency: Leo Burnett / Chicago Client: Kellogg's Category: Consumer Television / :30/:25 - Single
Comfeze Agency: zig / Toronto Client: Corus Entertainment - SCREAM TV Category: Consumer Television / :30/:25 - Single
Baby Trading Agency: Grey Worldwide / New York Client: E*Trade Category: Consumer Television / :30/:25 - Single
Stable Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / :30/:25 - Single
Dog Agency: TAXI Canada Inc / Toronto Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Little Britain Agency: The Jupiter Drawing Room South Africa / Cape Town Client: Musica Category: Consumer Television / Under $50K Budget - Single
Birthday Girl Agency: JWT / Sydney Client: Thrifty Category: Consumer Television / Under $50K Budget - Single
NET10 Animations Agency: Droga5 / New York Client: TracFone Category: Consumer Television / Over :30 - Campaign
Stories Agency: RSA Films / Los Angeles Client: HBO Category: Consumer Television / Over :30 - Campaign
The films you should have seen by now Agency: VITRUVIO LEO BURNETT / Madrid Client: TCM. Turner Classic Movies Category: Consumer Television / Over :30 - Campaign
Burger Queen, Home of Whatever, Whopper Swap Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Security/Stuffed/Flashback) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Mac vs PC (Computer Cart/Boxer/Holiday) Agency: TBWA\Media Arts Lab / Los Angeles Client: Apple Category: Consumer Television / :30/:25 - Campaign
Jim, Elizabeth, Mike Agency: Crispin Porter + Bogusky / Coconut Grove Client: Coke Zero Category: Consumer Television / :30/:25 - Campaign
Taste Test Agency: Saatchi & Saatchi New York / New York Client: Novartis/Buckley's cough syrup Category: Consumer Television / :20 and Under - Campaign
Rocker Kid, Manager, Since I was a Kid Agency: Crispin Porter + Bogusky / Coconut Grove Client: Burger King Category: Consumer Television / :20 and Under - Campaign
The L Word Agency: DraftFCB New Zealand / Auckland Client: Prime Category: Consumer Television / :20 and Under - Campaign
Leave Nothing Agency: Alturas Films / Santa Monica Client: Nike Category: Consumer Television / Over :30 - Single - max. :90
Boardroom Agency: ANR BBDO / Stockholm Client: Folksam Category: Consumer Television / Over :30 - Single - max. :90
Diner Agency: BBDO New York / New York Client: HBO Category: Consumer Television / Over :30 - Single - max. :90
Legs Agency: BBDO New York / New York Client: Monster.com Category: Consumer Television / Over :30 - Single - max. :90
Magnetic Attraction Agency: BBDO New York / New York Client: Pepsi/Pepsi Category: Consumer Television / Over :30 - Single - max. :90
Dude Agency: DDB / Chicago Client: Anheuser Busch Category: Consumer Television / Over :30 - Single - max. :90
Bags Agency: DDB London / London Client: Volkswagen Bluemotion Category: Consumer Television / Over :30 - Single - max. :90
Creation of the list Agency: DDB Paris / Paris Client: Bouygues Télécom Category: Consumer Television / Over :30 - Single - max. :90
CAKE Agency: Fallon London / London Client: SKODA FABIA Category: Consumer Television / Over :30 - Single - max. :90
Bicycle Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: DEVK insurance Category: Consumer Television / Over :30 - Single - max. :90
Picnic Agency: Jeh United Co. Ltd. / Bangkok Client: sylvania Category: Consumer Television / Over :30 - Single - max. :90
Dream Agency: Jung von Matt AG / Hamburg Client: IKEA Deutschland GmbH Category: Consumer Television / Over :30 - Single - max. :90
Henri's Hands Agency: M & C Saatchi / Sydney Client: Herringbone Category: Consumer Television / Over :30 - Single - max. :90
Ballet Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Collision Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg Client: Renault Germany Category: Consumer Television / Over :30 - Single - max. :90
Ex-girlfriend Agency: Ogilvy & Mather, Thailand / Bangkok Client: THE BARBECUE PLAZA CO.,LTD. Category: Consumer Television / Over :30 - Single - max. :90
Magic Agency: Saatchi & Saatchi New York / New York Client: JC Penney Category: Consumer Television / Over :30 - Single - max. :90
Out Agency: Sonny / London Client: Carling Category: Consumer Television / Over :30 - Single - max. :90
Jamaica Agency: The Red Brick Road / London Client: Heineken Category: Consumer Television / Over :30 - Single - max. :90
Rollin' VIP Agency: TM Advertising / Dallas Client: Nationwide Insurance Category: Consumer Television / Over :30 - Single - max. :90
Airport Agency: Vegaolmosponce / Buenos Aires Client: Unilever Category: Consumer Television / Over :30 - Single - max. :90
Moustache Agency: Barkley / Kansas City Client: Sonic Drive-In Category: Consumer Television / :30/:25 - Single
Another Battle Agency: BBDO / North Salem Client: Cingular AT&T Category: Consumer Television / :30/:25 - Single
Coffee Agency: BBDO New York / New York Client: FedEx/Kinko's Category: Consumer Television / :30/:25 - Single

2008 Advertising Gold Pencil

McCann Worldgroup SF & T.A.G. / San Francisco

Microsoft XBOX Halo 3

Diorama

Consumer Television / Over :30 - Single - max. :90

08045T

2008 Advertising Silver Pencil

TBWA\Chiat\Day / New York

Skittles

Touch

Consumer Television / Over :30 - Single - max. :90

08046T

2008 Advertising Silver Pencil

Wieden+Kennedy / Portland

CareerBuilder.com

Self-Help Yourself

Consumer Television / Over :30 - Single - max. :90

08047T

2008 Advertising Bronze Pencil

BBDO New York / New York

HBO

Surprise

Consumer Television / Over :30 - Single - max. :90

08048T

2008 Advertising Bronze Pencil

Fallon London / London

SONY BRAVIA

PLAY-DOH

Consumer Television / Over :30 - Single - max. :90

08049T

2008 Advertising Bronze Pencil

Fallon London / London

CADBURY'S DAIRY MILK

GORILLA

Consumer Television / Over :30 - Single - max. :90

08050T

2008 Advertising Bronze Pencil

Wieden+Kennedy/Portland

Coca Cola

Coca Cola "It's Mine"

Consumer Television / Over :30 - Single - max. :90

08051T

2008 Advertising Silver Pencil

Bartle Bogle Hegarty / London

Levi's

Dangerous Liaison

Consumer Television / Over :30 - Single - max. :90

08352T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Procter & Gamble/Tide-to-Go

Interview

Consumer Television / :30/:25 - Single

08055T

2008 Advertising Silver Pencil

Leo Burnett / Chicago

Kellogg's

Construction

Consumer Television / :30/:25 - Single

08056T

2008 Advertising Silver Pencil

zig / Toronto

Corus Entertainment - SCREAM TV

Comfeze

Consumer Television / :30/:25 - Single

08057T

2008 Advertising Bronze Pencil

Grey Worldwide / New York

E*Trade

Baby Trading

Consumer Television / :30/:25 - Single

08058T

2008 Advertising Bronze Pencil

TBWA\Chiat\Day / New York

Skittles

Stable

Consumer Television / :30/:25 - Single

08059T

2008 Advertising Bronze Pencil

TAXI Canada Inc / Toronto

Pfizer Canada Inc

Dog

Consumer Television / :20 and Under - Single

08064T

2008 Advertising Silver Pencil

The Jupiter Drawing Room South Africa / Cape Town

Musica

Little Britain

Consumer Television / Under $50K Budget - Single

08068T

2008 Advertising Bronze Pencil

JWT / Sydney

Thrifty

Birthday Girl

Consumer Television / Under $50K Budget - Single

08069T

2008 Advertising Gold Pencil

Droga5 / New York

TracFone

NET10 Animations

Consumer Television / Over :30 - Campaign

08052T

2008 Advertising Silver Pencil

RSA Films / Los Angeles

HBO

Stories

Consumer Television / Over :30 - Campaign

08053T

2008 Advertising Bronze Pencil

VITRUVIO LEO BURNETT / Madrid

TCM. Turner Classic Movies

The films you should have seen by now

Consumer Television / Over :30 - Campaign

08054T

2008 Advertising Gold Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Burger Queen, Home of Whatever, Whopper Swap

Consumer Television / :30/:25 - Campaign

08060T

2008 Advertising Gold Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Security/Stuffed/Flashback)

Consumer Television / :30/:25 - Campaign

08061T

2008 Advertising Silver Pencil

TBWA\Media Arts Lab / Los Angeles

Apple

Mac vs PC (Computer Cart/Boxer/Holiday)

Consumer Television / :30/:25 - Campaign

08062T

2008 Advertising Bronze Pencil

Crispin Porter + Bogusky / Coconut Grove

Coke Zero

Jim, Elizabeth, Mike

Consumer Television / :30/:25 - Campaign

08063T

2008 Advertising Gold Pencil

Saatchi & Saatchi New York / New York

Novartis/Buckley's cough syrup

Taste Test

Consumer Television / :20 and Under - Campaign

08065T

2008 Advertising Silver Pencil

Crispin Porter + Bogusky / Coconut Grove

Burger King

Rocker Kid, Manager, Since I was a Kid

Consumer Television / :20 and Under - Campaign

08066T

2008 Advertising Bronze Pencil

DraftFCB New Zealand / Auckland

Prime

The L Word

Consumer Television / :20 and Under - Campaign

08067T

2008 Advertising Merit Award

Alturas Films / Santa Monica

Nike

Leave Nothing

Consumer Television / Over :30 - Single - max. :90

08350T

2008 Advertising Merit Award

ANR BBDO / Stockholm

Folksam

Boardroom

Consumer Television / Over :30 - Single - max. :90

08351T

2008 Advertising Merit Award

BBDO New York / New York

HBO

Diner

Consumer Television / Over :30 - Single - max. :90

08353T

2008 Advertising Merit Award

BBDO New York / New York

Monster.com

Legs

Consumer Television / Over :30 - Single - max. :90

08354T

2008 Advertising Merit Award

BBDO New York / New York

Pepsi/Pepsi

Magnetic Attraction

Consumer Television / Over :30 - Single - max. :90

08355T

2008 Advertising Merit Award

DDB / Chicago

Anheuser Busch

Dude

Consumer Television / Over :30 - Single - max. :90

08356T

2008 Advertising Merit Award

DDB London / London

Volkswagen Bluemotion

Bags

Consumer Television / Over :30 - Single - max. :90

08357T

2008 Advertising Merit Award

DDB Paris / Paris

Bouygues Télécom

Creation of the list

Consumer Television / Over :30 - Single - max. :90

08358T

2008 Advertising Merit Award

Fallon London / London

SKODA FABIA

CAKE

Consumer Television / Over :30 - Single - max. :90

08359T

2008 Advertising Merit Award

Grabarz & Partner Werbeagentur GmbH / Hamburg

DEVK insurance

Bicycle

Consumer Television / Over :30 - Single - max. :90

08360T

2008 Advertising Merit Award

Jeh United Co. Ltd. / Bangkok

sylvania

Picnic

Consumer Television / Over :30 - Single - max. :90

08361T

2008 Advertising Merit Award

Jung von Matt AG / Hamburg

IKEA Deutschland GmbH

Dream

Consumer Television / Over :30 - Single - max. :90

08362T

2008 Advertising Merit Award

M & C Saatchi / Sydney

Herringbone

Henri's Hands

Consumer Television / Over :30 - Single - max. :90

08363T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Ballet

Consumer Television / Over :30 - Single - max. :90

08364T

2008 Advertising Merit Award

Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg

Renault Germany

Collision

Consumer Television / Over :30 - Single - max. :90

08365T

2008 Advertising Merit Award

Ogilvy & Mather, Thailand / Bangkok

THE BARBECUE PLAZA CO.,LTD.

Ex-girlfriend

Consumer Television / Over :30 - Single - max. :90

08366T

2008 Advertising Merit Award

Saatchi & Saatchi New York / New York

JC Penney

Magic

Consumer Television / Over :30 - Single - max. :90

08367T

2008 Advertising Merit Award

Sonny / London

Carling

Out

Consumer Television / Over :30 - Single - max. :90

08368T

2008 Advertising Merit Award

The Red Brick Road / London

Heineken

Jamaica

Consumer Television / Over :30 - Single - max. :90

08369T

2008 Advertising Merit Award

TM Advertising / Dallas

Nationwide Insurance

Rollin' VIP

Consumer Television / Over :30 - Single - max. :90

08370T

2008 Advertising Merit Award

Vegaolmosponce / Buenos Aires

Unilever

Airport

Consumer Television / Over :30 - Single - max. :90

08371T

2008 Advertising Merit Award

Barkley / Kansas City

Sonic Drive-In

Moustache

Consumer Television / :30/:25 - Single

08377T

2008 Advertising Merit Award

BBDO / North Salem

Cingular AT&T

Another Battle

Consumer Television / :30/:25 - Single

08378T

2008 Advertising Merit Award

BBDO New York / New York

FedEx/Kinko's

Coffee

Consumer Television / :30/:25 - Single

08379T

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